#riftsclassblogcom30711

[tkorth]

I chose to blog about a public service announcement on abusing prescription medications. It shows a kid that gets hurt in a sporting event, is prescribed a medication, and starts abusing over-the-counter drugs. At the end of the public service announcement he is let out in handcuffs from the school. The message at the end reads "prescription drugs: meant to help, not hurt".     

 I believe the market that advertisers are trying to reach here is athletes, teenagers, and young adults. The context of persuasion is easy. If you don't want to get arrested then don't abuse over-the-counter drugs. This is a very serious ad that needs to be addressed within the above named markets.

Athletes especially have a habit of abusing prescription medications. I know this from when I was an athlete back in high school. I used to need Vicodin or ibuprofen constantly and used to take several of them at a time. So I can relate to this ad and I believe it's a very persuasive public service announcement.

[giobartho-blog]

Drinking and Driving will have a bad outcome.

The PSA I analyzed is called #PubLooShocker by Leo Burnett. It was recorded at a PUB in London. The PSA is about drinking and driving and the mirror breaking is to scare the men at the pub that are drinking and are going to drive soon.

          It shows that people should not drink because their reflections become slower, but the worst of it may come with overconfidence plus the desire to “show themselves off” and the total loss of the notion that results in a mistake that can result in the death of people.

          The mirror breaks and it shows people how their days can end up, either them killing someone or they getting killed for being drunk. It shows the reaction of people and how scared/surprised they were and they couldn't understand what happened. The same thing that happens when people drink and drive, and do not know what is going on.

          The target audience is for both man and woman but more for man who usually are the ones who drink and drive. Usually they want to show that they are fine and are able to drive. Men do not want to look “weak” towards their friends so they will drive home. 

          I really liked the PSA because it really scares the men at the bar and I am sure after seeing that and reflecting that could be them or someone else they will think a little bit more after driving after drinking. Sometimes when fear is applied people start to think twice before they act.

"What a impact could a drink have on your night out?"

[yoshikazuysa]

The Last Word (PSA Blog)

The Last Word is a great, persuasive and mind-blowing Public Service Announcement that touches on the consequences of one of the most common issues in today’s world: texting while driving. In a serious and heartbreaking way, this video demonstrates that in one second, entire lives are wiped out or changed forever, affecting their surroundings.

Even though people are conscious about the danger of texting, they are still picking up their cell phones on the road. According to the National Safety Council 723 000 car crashes have been produced so far this year, ending in deaths, injuries or crimes.

The production of The Last Word is very interesting and engaging. The title itself, referring to death, is shocking and sad. The video starts with a kid and his mom arriving at a cemetery. Right away, the kid walks towards the coffin and carries it with other men.

At this point, it can be implied that his dad is inside the coffin. However, it is when the kid takes out a broken phone with a video playing that the viewers understand that his dad died in a car accident, while he was texting.

The composition, rhythm, music and cinematography of the video display a fascinating premise that persuades viewers not to use their mobile phones while driving.

“Before you reach your phone, stop and think who is left behind to pick up the pieces”

                                                                                          The Last Word

Link to the video:

http://www.youtube.com/watch?v=0DH1JGlYOL0

[chrissmith413]

            The public service announcement I chose to discuss was on that stressed safety for children and young adults while playing sports.  The man speaking during the whole PSA is Dr. Charles Bush-Joseph, the head trainer for Chicago Bulls and Chicago White Sox.

          The premise of the PSA is to give information on how to keep children and young adults from injuring themselves while playing sports.  The target audience is children and young adults probably from the ages of 8-21. 

          The PSA is in a very serious tone, there isn’t much comedic value.  Bush-Joseph gives examples of why kids and young adults shouldn’t push their bodies at such a young age.  He gives statistics that show how few actually make it to the pro level, but also says there are lots of reasons to continue playing.

          He seems to be pretty passionate about it being a doctor that sees all kinds of injuries at the pro level.  He gives a list of ways to prevent injuries and alternatives.  It’s pretty obvious he is trying to be really persuasive.

          I totally agree with this PSA and would absolutely back it up.  Being a child that was injured at a young age because of over-working, it’s a serious subject to me.  It affects kids and young adults all over the world.  

Link to PSA:  http://www.youtube.com/watch?v=R8FnZBe_RLQ

[tgibbar]

Public Service Announcement

Public Service Announcement

I chose this video because its content made so many different points in one announcement. The video was the most dramatic and was straight to the point out of the many I viewed. Throughout the PSA the drivers of the vehicles experienced many different encounters with distractions. 

The trauma in this announcement brings the reality to what can really happen when you are distracted while driving. The premise really focusses on the fact that is not only your life that can be affected, but the lives of people surrounding you. 

When it comes to the persuasive nature of this video, I believe it had more of an affect on me than any other of its kind. It had many different settings and examples that most of the population can relate to. 

Even though there really wasn’t a script, the videos illustrations were still powerful along with the emotions of the characters. The music in the PSA gave off that of a sad feeling as it drew sympathy from its viewer.

I truly believe this will affect every viewer it encounters because of the sympathetic melody and the emotion of the film. The illustrations and the music both work together to make that of a powerful premise informing the viewer of the power of reality, and also bringing to reality the danger of vehicles. 

http://www.youtube.com/watch?v=Xtz6laJXMMg

[natalieturney-lu]

Analysis of PSA: “The Candy Shop”

This is a trailer advertising a short film that was produced by a group in Georgia that calls themselves White Stone Motion Pictures. It may not be classified as a PSA exactly, but I think it includes essential elements found in a PSA and it is about an extremely important issue. This PSA raises awareness about the issue of human sex-trafficking. According to the film directors, “Atlanta is the number one place in the country for the sex-trafficking of minors”. To raise awareness about this problem and encourage people of all ages to get involved they take a very serious approach. This PSA is troubling; it accurately reflects how people should feel about the issue of sex-trafficking and why they should get involved to bring it to a stop.

[seannamae233]

PSA assignment

Seannell M. Chambers

Writing for Electronic Media

PSA Announcement Review

Prof. Fournier

September 23, 2013

  Smutley - AIDS (PSA)

  When watching this video, I instantly gathered the premise that “It’s important to use protection when having sex”.

With there being numerous sexually transmitted diseases known to man, it is wise to use any form of contraception to avoid these along with unwanted pregnancy. In this PSA, the character Smutley gained a few illegitimate children and undoubtedly, I’m pretty sure he received a few diseases.

The way this PSA was set up, is very creative in my opinion. First off, with the main character’s name (Smutley) being a highly derogatory, it allows the audience to kind of grasp how he is – which can be seen as a social downgrade. With having Joan Jett’s single Bad Reputation playing in the background adds just the kick it needs to the comedic PSA about sex.

Adding the element of comedy to a serious topic that majority of the world already knows, is genius! Constantly being beat over the head with the “Safe Sex” topic can bore an audience, but by adding a comedic flare to the dreadful situation at hand makes it appealing to the audience’s eye and funny bone; thus, making it memorable.

Hands down, this is one of the most memorable PSA’s that I have ever watched. I am aware that AIDS is a serious situation, but putting this sort of spin to it makes me more aware of the risks I would be taking if I was not more careful with my “activities”.

  http://www.youtube.com/watch?v=n9quJotL8oc

[ryanweiss-lu]

Blog about PSA

http://bcove.me/ez577rp5

            The PSA I decided to analyze was one called “Danger Dad” by the Ad Council. The purpose of this PSA was to persuade people to adopt from foster cares around the world. There are a few PSA’s in this certain series, and all of their taglines are, “You don’t have to be perfect to be a perfect parent. There are thousands of kids in foster care who don’t need perfection; they need you.” This tagline is actually the premise of the PSA: foster care kids need parents, and simply having parents is what’s perfect for them.

            This PSA uses humor to persuade the audience. It creates the funny situation of a dad reminding his adopted son to always put “safety first”, although a flashback of the dad trying to take care of a rodent infestation with an empty laundry basket reveals that the dad doesn’t always put safety first. This quirky seen reminds the audience that nobody is perfect, and that you don’t have to be perfect to adopt a foster child. The target audience is clearly middle-aged adults financially steady enough to adopt.

            This PSA is prevalent to society because foster children are in need of parents. Our society believes that to deal with the weight of adopting a foster child, one has to be perfect. The Ad Council is attempting to break that notion by creating relatable situations where foster kids are seen relying on and loving their imperfect parents.