Glocalization

glo·cal·i·za·tion /ˌglōkələˈzāSHən/ noun the practice of conducting business according to both local and global considerations. Sushi + Music + Haka Brown Group

[elegant-eating]

[glocalizationgroupbrown]

Although sashimi or slices of raw fish were consumed in Japan for centuries, it was not until between 1827 and 1829 when sushi and raw fish were first combined. This became what is known as the Edo stylesushi. This is the sushi widely known to the world today. It was initially created as an inexpensive fast food to cater the busy streets of Edo, and proved to be a success from the beginning. The vinegar rice resembling the naturally fermented sushi rice helped the sashimi from spoiling too quickly, and the fast preparation made it ideal for such a business. 

[glocalizationgroupbrown]

During the late 1970’s, Japanese businesses started expanding to the United States, and more and more sushi restaurants opened to serve the Japanese businessmen living locally. Besides catering to the local Japanese, sushi chefs in the United States tried hard to introduce sushi to Americans, but it was difficult to persuade people to try eating raw fish. Soon, the California roll was invented, and sparked a new trend towards fusion sushi. The California roll was the perfect introductory sushi for people unfamiliar to raw fish. More and more Westerners started to eat raw fish and many adaptations were made to the Edo style sushi to adapt with western culture.

[glocalizationgroupbrown]

Jiro Dreams of Sushi #1 Movie CLIP - Yamamoto (2012) HD The master himself. Jiro.

[glocalizationgroupbrown]

Rugby began being played in the early 19th century at English Private schools as an alternative to football. By 1871 English clubs joined to form the Rugby Football Union. 

In 1870 Rugby was first introduced to New Zealand by Charles John Monro, who came across the game in his studies at Christ’s College Finchley in London. By 1875 the game had been taken up the majority of the colony.  Today Rugby is the unofficial national sport of New Zealand, many New Zealanders see this sport as a major part of their culture.

The offical team of New Zealand, The All-Blacks are known for their unique way of playing the sport. Before rugby was introducded the Maori (the natives) played a ball game callled “Ki-o-rahi” This game resembled that of the Australian rules of football and Rugby. It has been suggested that the strategies of “Ki-o-rahi” have been merged with that of common rugby which created the All-Blacks way of playing.

Another way in which New Zealanders incorporate their culture into this originally English game is through the ritual of the Haka before every match.  

The Haka is originally a type of ancient Māori war dance used on the battlefield. Haka is a fierce display of a tribe’s pride, strength and unity. The actions of the Haka between tribes pre-dates any written history of the native people of New Zealand. Actions include violent foot-stamping, tongue protrusions and rhythmic body slapping to accompany a loud chant. The words of a Haka often poetically describe ancestors and events in the tribe’s history.

Today, Haka are still used during Māori ceremonies and celebrations to honor guests and show the importance of the occasion. They’re also used to challenge opponents on the sports field.

However New Zealand is not the only country that incorporates this historic dance before Rugby matches countries such as Tonga, Samoa, and Fiji participate in this ritual as well.

[glocalizationgroupbrown]

1940s and 1950s

1 Roots of country music

2 Gospel and doo wop

3 Latin music

4 Cajun and Creole music

1960s and 70s

1 Early 1960s

2 Psychedelic rock

3 Soul and funk

4 Country and folk

5 Tejano

1970s

1 Heavy metal

2 Outlaw country

3 Hip hop

4 Salsa

5 Punk rock

1980s and 90s

1 Hip hop

2 1990s

[glocalizationgroupbrown]

AMERICAN MUSIC

-European, African and Latin influences

-Ballad, parlor, dance songs from Europe

-Syncretism, call and response, repitition and vocal stylings from Africa

-3 major Latin inflluences - Cuban, South American, Mexican

-Tango, Rhumba, Salsa from Cuba

-Samba from South America

-Mariachi from Mexico

-Minstrel shows -1st form of 'american' entertainment

-Ragtime -1896 - 1918 - came out of African tradition. 'To rag' means to shift melodic elements. 'offbeat'

-Jazz was born and originates in New Orleans. Originally 'jass' meaning 'to fornicate'

-First half of 20th century was famous for jazz 'introduced' by African-American

-Rural blues of poor black southerners and the jazz of black urbanites were among the earliest styles of American popular music

-African-American blues evolved during the early 20th century, later creating genres like Rhythm and Blues

-End of 1940's jazz grows into various fields such as Bebop

-Rock and Roll was soon to become the most important component of American popular music

-Gospel evolved into secular Soul

-Rock, Country and Soul, mixed with each other and occasionally other styles spawned subgenres ranging from Heavy Metal to Punk and Funk

-1970's, urban African-Americans began performing spoken lyrics over a beat, becoming Hiphop

-Dawn of 21st century, Hiphop had become a part of most recorded American popular music