Go 2 Market India Pvt. Ltd.

Founded in 2015 by three telecom professionals and now supported by 70+ people from various domains, Go2Market is one of the fastest growing cloud telephony company that operates in the space of unified communications in India.  https://www.go2market.in/

[go2market]

AI Personalized Video & Voice Messages for Political Campaigns | Win More Voters with Smart AI

Boost your political campaign reach with AI-enriched personalized video and voice messages designed to create powerful voter connections at scale.

With advanced AI technology from go2market India, you can record just one video or audio message — and our AI engine will intelligently clone your voice, match lip movements, and generate thousands of personalized messages for individual voters. Each message can include the voter’s name and tailored content based on demographics, interests, and campaign strategy.

Studies show that voice communication leaves a stronger emotional impact than written text. Now imagine every voter receiving a message that feels personally delivered by you. This is the future of political outreach.

🔹 AI Voice Cloning with Natural Lip Sync 🔹 Personalized Video & Audio at Scale 🔹 WhatsApp Campaign Broadcasting 🔹 Real-Time AI Campaign Communication 🔹 Data-Driven Voter Targeting

AI personalized audio and video solutions help political leaders deliver issue-specific messages, constituency updates, and targeted election campaigns efficiently and effectively.

Whether you're running a local constituency campaign or a national election strategy, AI-powered personalization increases engagement, improves recall value, and strengthens voter trust.

Welcome to the future of advanced political communication.

Start your AI-powered campaign today with go2market India.

[go2market]

Smart Business Growth with WhatsApp Business API Solution

Communication today is no longer limited to business hours. Customers expect instant, reliable, and 24/7 support. This shift has made it essential for businesses to adopt communication channels that are always available, scalable and trusted.

Among all digital platforms, WhatsApp has emerged as one of the most widely used and preferred channels for customer communication worldwide. With strong governance by Meta to prevent spam and ensure verified business interactions, WhatsApp business API is increasingly being seen as a secure and compliant medium for sharing business updates and customer engagement.

In India, the WhatsApp Business API solution is rapidly gaining the same level of trust as traditional channels like SMS and Voice, but with far richer capabilities such as two-way communication, automation, multimedia support, and CRM integrations.

The WhatsApp Business API is an enterprise-grade solution that allows businesses to send and receive messages at scale, integrate with CRMs, automate conversations through chatbots, and provide verified, secure customer communication. Read this detailed blog to understand how WhatsApp Business API is driving business growth through its powerful features and enterprise capabilities.

What is WhatsApp Business API and how it’s different from WhatsApp Business App?

WhatsApp Business API is an enterprise-grade communication solution designed for medium and large businesses that need to manage customer conversations at scale. Unlike the WhatsApp Business App, which is meant for small teams and manual use, the API supports multi-agent access, system integrations, automation, and large-volume messaging. It requires onboarding through an official Business Solution Provider (BSP) and Meta business verification.

In simple terms, WhatsApp Business API is not an app, it is a backend communication infrastructure built for enterprise communications.

Core Features of WhatsApp Business API Solution

Two-Way Messaging – WhatsApp Business API enables real-time, two-way communication where customers can reply, ask questions, and continue conversations. This transforms messaging from one-way notifications into meaningful customer interactions.

Automated Notifications – Businesses can send automated messages such as order confirmations, OTPs, payment reminders, and service alerts. These notifications are delivered instantly and reliably, improving customer experience and reducing manual follow-ups.

Rich Media Support – The API supports rich content including images, videos, PDFs, and product catalogs. This allows businesses to share detailed information and visual content, making communication more engaging and informative than plain text.

Interactive Messages – With interactive features like buttons, lists, and quick replies, customers can take actions directly within the chat. This simplifies journeys such as booking, tracking, feedback, and support without switching platforms.

AI & Automation – WhatsApp can be integrated with AI chatbots to handle common queries and workflows 24/7. Conversations can seamlessly escalate to human agents whenever required, ensuring both efficiency and personalization.

Seamless Integration – WhatsApp Business API integrates seamlessly with popular CRMs like Salesforce, Zoho and HubSpot, as well as helpdesk tools, payment gateways, and cloud call center platforms. This enables businesses to centralize customer data, automate workflows, and manage all conversations easily from a single system.

Use Cases Across Industries (With Examples)

BFSI – A bank sends loan status updates and KYC reminders via WhatsApp, allowing customers to reply and get instant support without calling a helpline.

E-commerce & D2C – An online brand uses WhatsApp for order confirmations, delivery tracking, and return requests with interactive buttons.

Government & Public Services – Citizens receive grievance status updates and scheme notifications directly on WhatsApp, improving transparency and reducing dependency on physical visits and call centers.

Education – Institutions can automate admission updates, fee reminders, and student support queries via WhatsApp.

Healthcare – Hospitals use WhatsApp for appointment confirmations, reports, and follow-up instructions.

From service delivery to citizen engagement, WhatsApp becomes a digital front desk.

Security, Compliance & Trust – Meta’s Principal for WhatsApp Business API

WhatsApp Business API is built with enterprise-grade security, including end-to-end encryption, Meta business verification, and strict opt-in policies. All message templates go through approval processes, ensuring responsible communication. This makes WhatsApp a highly compliant and trusted channel compared to traditional bulk messaging platforms. Users have control over what type of messages they want to receive and business must follow guidelines to avoid spam.  

Conclusion,

In conclusion, WhatsApp Business API is not just for messaging, it’s an enterprise-grade communication solution that supports branding and offers advanced features such as automation, system integrations, and real-time two-way conversations for a seamless customer experience. Go2Market is a trusted WhatsApp API provider in India, helping businesses verify their presence on the Meta platform and gain official access to the WhatsApp Business API.

In a world where customer experience defines business success, WhatsApp Business API is emerging as a core enterprise communication platform, enabling businesses to move from reactive support to proactive, intelligent, and conversational engagement.

WhatsApp is no longer just a chat app, it is a full communication layer for modern businesses, combining trust, automation, integration and scale. To get more information about our WhatsApp Business API Solution, connect with the go2market team @ 8595080808 or visit us at https://go2market.in/contact

[go2market]

AI Personalized Video & Audio is transforming the way Governments, political leaders, and public institutions connect with citizens and voters.

In this video, we explain how AI-powered personalized video and audio messages enable Government bodies and political organizations to deliver one-to-one communication at scale, strengthen citizen engagement, and build public trust.

With AI personalization, organizations can deliver customized messages from leaders and departments, promote Government schemes and welfare programs, communicate in multiple regional languages, and run large-scale awareness campaigns, surveys, and citizen feedback initiatives.

This solution is ideal for Government outreach programs, citizen engagement initiatives, election awareness campaigns, public welfare communication, and opinion collection.

Watch till the end to understand how AI Personalized Video & Audio is transforming Government communication and public outreach.

[go2market]

RCS Marketing Strategies That Deliver Higher Engagement & ROI in 2026

The business world is full of communication channels and digital noise. Rich Communication Services (RCS) is emerging as one of the powerful channels for brands to engage customers with interactive, immersive, and measurable messaging, all without requiring a separate app download. RCS is not just a message; it’s an interactive experience for users. Unlike traditional SMS, RCS (Rich Communication Services) messaging allows businesses to send branded, rich-media messages with clear CTA (call-to-action) buttons, product carousels, images, and detailed content, all delivered directly within the user’s default messaging app.

Built directly into Android’s default messaging app and verified by Google, RCS delivers highly engaging, non-intrusive communication with significantly lower spam rates. For marketers, this means better visibility, higher trust, and improved conversion rates. Across global markets and especially in India, brands are rapidly adopting RCS messaging to replace or complement SMS and other messaging channels. In this detailed blog, we will discuss what RCS is, how it works, RCS message types, RCS onboarding & template approval process, and why it’s quickly emerging as the next evolution of business messaging.

What is RCS (Rich Communication Services)?

RCS is the next evolution of traditional SMS, standardized by the mobile industry and designed to modernize text messaging. At its core, RCS enables:

Rich media (images, GIFs, videos)

Buttons & CTAs (e.g., Buy Now, ORDER Now, Track Order)

Read receipts & typing indicators

Interactive carousels and suggested replies

Verified business branding

All of this lives in the native messaging app, such as Google Messages in android, without forcing customers to install or switch to a new platform.

How RCS Messaging Works in India

1. Protocol & Standards

RCS is built on a modern protocol designed to complement SMS with IP-based messaging. When a phone and network support RCS, messages are delivered over data (not SMS), enabling rich features similar to OTT apps like WhatsApp or iMessage, but inside the default SMS/RCS application.

2. Carrier + Platform Integration

For RCS to work end-to-end:

The carrier/network must support RCS (e.g., Jio, Airtel, Vodafone Idea in India).

The device and messaging app must enable RCS features (most Android devices using Google Messages do).

For Apple devices, RCS support is rolling out globally and being introduced in partnerships, like with Jio in India.

3. Verified Business Profiles

Brands must register and verify their identity before sending business RCS messages. This verified brand badge boosts consumer trust and reduces spam concerns, a major win for marketers.

Types of RCS Messages

Here’s a breakdown of the common RCS message formats you can use for marketing and customer engagement:

1. Basic RCS Messages - Simple text with branding and optional quick reply buttons.

2. Rich Cards - Single cards with images, a headline, description, and CTAs (e.g., Book Now/Call Now/Visit Now).

3. Carousel Messages - Multiple cards users can scroll through, great for showcasing products, service options, or featured content.

4. Suggested Replies & Quick Actions - Pre-defined replies or CTAs that drive users toward your desired outcome (e.g., “Yes, schedule call”, “View offer”).

5. Conversational RCS - Two-way interactive messaging, effectively turning a single message into a chat with your brand.

Benefits of RCS Messaging for Indian Brands & Marketers

Higher Engagement - Brands using RCS see much higher read and interaction rates due to rich visuals and convenient CTAs.

Measurable Conversions - With buttons and actions embedded directly into the message, RCS delivers better tracking and ROI insights.

Trusted & Verified Sender Identity - Verified branding increases open rates and customer trust, particularly important in sectors like BFSI and quick commerce.

No App Download Required - Everything is delivered inside the default messaging app, reducing friction for customer engagement.

Better Deliverability - RCS messages are delivered over data, enabling richer media and reporting, without sacrificing reach.

India-Specific Adoption: The Rise of RCS in 2026

India is rapidly embracing RCS as a viable communication channel for brands, driven by mobile-first behavior, huge Android penetration, and telecom ecosystem support.

Strong Growth in Usage – According to industry data, RCS interactions in India surged dramatically, with some platforms reporting over 850% year-on-year growth as brands integrate RCS into their SMS workflows.  Platforms like Gupshup, Karix have reported over 50 million RCS business messages sent monthly in India within months of their relaunch, with peaks during festive campaigns.

Carrier & Telecom Support – All three major Indian telecom operators i.e. Reliance Jio, Vodafone Idea (Vi), and Bharti Airtel, now support RCS messaging services, expanding the technology’s footprint across the country.

Cross-Platform Adoption – Apple has partnered with Jio in India to enable RCS messaging for iPhones, a crucial step for cross-platform communications.

Opportunities & Challenges – While growth is strong, some Indian markets have faced early spam concerns which pushed carriers and platforms to tighten anti-spam controls, a sign that RCS is maturing as a trustworthy business channel.

Onboarding Process for RCS Messaging

To start sending RCS messages as a brand, here’s a general roadmap:

1. Choose an RCS Provider / CPaaS

Select a communications platform or messaging provider that supports RCS business messaging (e.g., Go2mraket, Gupshup, Infobip, Route Mobile, etc.).

2. Register Your Business

Provide your business details like brand name, logo, business category, contact info, and verified domain credentials.

3. Get Verified

Your sender profile is verified by carrier/platform authorities, this enables the brand badge in recipients’ messaging apps.

4. Create Messaging Templates

Draft message templates that include structured content, CTAs, and fallback options. These templates must comply with RCS guidelines.

Template Approval Process for RCS Messages

Unlike plain SMS, RCS templates undergo a formal review to ensure quality and compliance:

✅ Content Review

Each template is audited for:

Appropriate CTAs

Compliance with messaging policies

No spam or prohibited content

✅ Fallback Strategies

Brands must define fallback SMS or voice call versions to ensure message continuity if RCS isn’t supported on a recipient’s device/network.

✅ Turnaround Time

Approval timelines can vary by provider and region, typically taking hours to a couple of business days depending on the complexity and compliance checks.

Best Practices for RCS Marketing in 2026

✔ Use CTAs wisely — action buttons drive measurable engagement. ✔ Segment messages as per audience behavior for personalization. ✔ Keep content concise yet rich — visuals + text + CTA in harmony. ✔ Monitor analytics — engagement stats help optimize future campaigns. ✔ Respect consent rules — especially in regulated markets like India.

Conclusion,

While OTT channels like WhatsApp and email continue to play a major role, RCS stands out as a future-ready messaging channel. With no app dependency, network-level standardization, verified brand identity, and measurable engagement, RCS bridges the gap between traditional SMS and modern conversational messaging.

In a mobile-first market like India, where customer expectations are rapidly evolving, RCS is quickly becoming a must-have channel for businesses across e-commerce, BFSI, retail, healthcare, travel, and more, helping brands deliver richer experiences and drive better outcomes from every message. To know more about RCS messaging and how it works, the onboarding process, connect with go2market or book a detailed demo directly from https://go2market.in/request-a-demo

[go2market]

Which Businesses Are Most Affected by the TRAI 1600 Migration Deadline?

India has been working continuously to strengthen its telecom ecosystem and ensure secure, transparent and spam-free communication for mobile users. The Telecom Regulatory Authority of India (TRAI) has been at the forefront of this effort, introducing key reforms such as separate number series for promotional and transactional calls, along with the implementation of CNAP (Calling Name Presentation) at the telecom operator level.

These measures are aimed at creating a spam-free and trust-driven communication infrastructure. However, with the introduction of the 1600 series migration mandate, many businesses are now facing urgent compliance requirements. While awareness around these changes is still evolving, sectors such as BFSI, NBFCs, insurance companies, and share broking firms have already received regulatory notices, making it critical for them to implement the necessary changes to avoid service disruption and regulatory penalties. Read this detailed blog to understand the TRAI 160 series migration process and deadline.

What Is the TRAI 1600 Series Migration?

TRAI has mandated the use of the 1600 number series specifically for service and transactional voice calls made by enterprises to customers. This move aims to:

Clearly distinguish service calls from promotional calls

Reduce fraud, spoofing, and unsolicited communication

Improve customer trust through verified caller identity (CNAP)

Create a standardized and compliant enterprise calling ecosystem

Enterprises currently using non-compliant or mixed-use numbers for transactional calls must migrate to the 1600 series within the prescribed timelines.

Key Compliance Challenges Businesses Are Facing

Many enterprises are struggling with:

Understanding the difference between 140 and 1600 series usage

Multiple touchpoints for DLT registration, operator coordination, and testing

Risk of call failures due to incorrect routing

Limited internal expertise to manage telecom compliance changes

Short migration timelines and regulatory pressure

This is where a VNO-licensed CPaaS provider becomes critical.

Businesses Most Affected by the 160 Series Migration Deadline (h2)  

1. BFSI & NBFCs

Banks and NBFCs rely heavily on outbound voice calls for:

Transaction alerts

Loan reminders and collections

KYC and verification calls

Customer support and service updates

Non-compliance can lead to call blocking, failed customer outreach, and regulatory scrutiny from RBI-aligned frameworks.

2. Insurance Companies

Insurance providers use voice calls extensively for:

Policy issuance and renewals

Claims verification

Customer onboarding and servicing

The 1600 mandate directly affects insurers, as service calls must now originate from verified and compliant number series.

3. Stock Brokers & Wealth Management Firms

SEBI-regulated entities frequently communicate with customers for:

Trade confirmations

Margin calls

Account servicing and compliance communication

Any disruption in transactional calling can directly impact trading operations and customer trust.

4. E-commerce & Logistics Platforms

Order confirmations, delivery coordination, and support calls fall under service communication. These businesses must ensure:

Correct number series usage

Template mapping where applicable

Seamless migration without customer-facing disruptions

Any disruption in transactional calling can directly impact trading operations and customer trust.

5. Healthcare, Education & Utilities

Hospitals, EdTech platforms, and utility providers making appointment reminders, service notifications, or support calls are also impacted and must ensure their voice traffic is routed through compliant infrastructure like 160 number series.

How Go2Market Helps Businesses with 1600 Series Compliance

As a DOT-recognized VNO-licensed CPaaS service provider, Go2Market offers end-to-end support for enterprises navigating the 1600 migration.

End-to-End 1600 Series Procurement & Onboarding

Allocation and activation of 1600 series numbers

Operator-level coordination and routing setup

Testing and go-live support

DLT & Principal Entity (PE) Support

PE registration assistance

Voice and SMS template registration

Header and entity mapping

Ongoing compliance management

Unified Communication Platform

Go2Market enables businesses to manage:

140 & 1600 series calling from a single platform

IVR, Cloud Call Center, and Voice APIs

Bulk SMS, RCS, and WhatsApp Business API

Call recordings, analytics, and audit trails

Compliance-First Architecture

CNAP-ready infrastructure

Operator-approved routing

High call connect ratio

Secure, scalable, and regulator-aligned systems

Risks of Delaying the 1600 Migration

Enterprises that delay migration may face:

Call blocking or throttling by telecom operators

Customer complaints due to missed service calls

Regulatory notices and penalties

Loss of brand trust and credibility

Early adoption ensures continuity, compliance, and a smoother customer experience.

Conclusion

In conclusion, we can say that the TRAI 1600 series migration is not just a regulatory requirement, it is a fundamental shift toward a cleaner, safer, and more trustworthy business communication ecosystem. For sectors where voice communication is critical, timely compliance implementation is essential. Our team manages the complete compliance lifecycle for 160 series implementations, from DLT onboarding and template approvals to number provisioning, consent handling, and audit-ready logs. By combining regulatory expertise with reliable telecom infrastructure, Go2Market ensures your customer communication remains trusted, compliant, and future-ready without operational disruption or regulatory risk. With our deep compliance expertise, and unified CPaaS platform, Go2Market helps businesses migrate seamlessly, stay compliant, and future-proof their communication infrastructure. To know more about the process, connect with go2market at 8595080808 or visit us at www.go2market.in

[go2market]

How WhatsApp Business API is Powering Modern Business Communication with Advanced Features

WhatsApp has evolved from a personal messaging app into a powerful business communication channel in the past few years. With instant message delivery, precise targeting, and higher conversion rates, businesses today are using WhatsApp to engage customers more effectively than traditional channels.

As one of the most widely used platforms, WhatsApp is a secure and trusted space where users already spend a significant amount of time. This makes it an ideal communication channel for businesses to share important updates, personalized offers, and service notifications, driving faster and more natural customer responses such as purchases, registrations, or service interactions.

Packed with advanced features like multimedia messaging, broadcast campaigns, automated chatbots, CRM integrations, and real-time analytics, Meta WhatsApp Business API solution allows businesses to build efficient, scalable, and personalized communication workflows. In this blog by Go2Market, explore the key features and real-world use cases that are transforming how businesses connect and engage with customers on the WhatsApp platform.

Why WhatsApp Business API is Essential for Modern Businesses  

High Engagement and Open Rates

WhatsApp messages offer significantly higher open and response rates compared to traditional channels. Businesses can ensure their messages are seen, read, and acted upon in real time.

Trusted and Familiar Communication Channel

Customers are already comfortable using WhatsApp to communicate with friends and family. This trust translates into better engagement when businesses communicate through the same platform.

Real-Time, Two-Way Communication

Unlike one-way messaging channels, WhatsApp enables instant, interactive conversations, allowing businesses to resolve queries faster and build stronger customer relationships.

Key Features of WhatsApp Business API Solution

Rich Multimedia Messaging - Businesses can send images, videos, PDFs, catalogs, and interactive buttons to create engaging and informative conversations.

Automated Chatbots and Quick Replies - Chatbots help automate FAQs, lead qualification, appointment booking, and order tracking—ensuring 24/7 customer support without manual effort.

Broadcast and Notification Messaging - Send approved template messages for promotions, alerts, reminders, and updates to large audiences while staying compliant with WhatsApp policies.

CRM and Backend Integrations - WhatsApp Business API integrates seamlessly with CRMs, ticketing systems, and payment gateways, enabling unified customer data and contextual conversations.

Analytics and Performance Tracking - Track message delivery, read receipts, response rates, and agent performance to continuously optimize communication strategies.

Industry-Wise Applications of WhatsApp Business API

BFSI - Secure notifications, KYC updates, loan and policy alerts, customer support automation.

Healthcare - Appointment reminders, report sharing, patient follow-ups, health awareness communication.

E-commerce & Retail - Order updates, abandoned cart reminders, catalog sharing, customer support.

Education - Course updates, admissions communication, student engagement, webinar notifications.

Government & Public Services - Citizen alerts, scheme updates, grievance redressal, information dissemination.  

Best Practices for Using WhatsApp Business API

Maintain Compliance and Opt-In - Ensure explicit user consent and use approved message templates to stay compliant.

Personalize Communication - Use customer data to personalize messages, improve engagement and conversion rates.

Balance Automation with Human Support - Combine chatbots with live agents to deliver efficient yet human-centric support.

Popular Use Cases of WhatsApp Business API

Marketing and Customer Acquisition

Personalized offers and promotions

Product launches and announcements

Event and webinar registrations

Sales Enablement and Lead Nurturing

Automated lead qualification

Product inquiries and demos

Follow-ups and deal closure

Customer Support and Service

Order tracking and status updates

Complaint management and ticketing

Instant query resolution

Operations and Transactional Communication

Payment confirmations and receipts

Appointment reminders

Policy, booking, and service alerts

Conclusion

In conclusion to this blog, we can say that WhatsApp Business API has become the backbone of modern business communication in India by combining speed, personalization, automation, and trust. Businesses that adopt WhatsApp as a core communication channel can enhance customer experience (CX), improve operational efficiency, and drive measurable growth.

As customer expectations continue to rise, adding WhatsApp Business API to your business communication stack is no longer optional; it’s essential. At Go2Market, we offer a scalable, compliant, and fully managed WhatsApp Business API solution designed to help businesses drive engagement and revenue. From onboarding with Meta and template approvals to chatbot automation, CRM integrations, and analytics, Go2Market enables businesses to use the full potential of WhatsApp communication from a single platform.

[go2market]

Why RCS Is the Future of Business Messaging in India

For years, India’s business messaging ecosystem has revolved around DLT-approved SMS. But the landscape has changed dramatically. The rapid rise in spam, phishing, and messages sent from unverified numbers created an urgent need for stronger controls. In response, TRAI introduced strict regulations, mandating verified sender IDs, enforcing template approvals, and establishing the Distributed Ledger Technology (DLT) registry to ensure every message is authenticated, tracked, and secure.

While these measures have helped clean up SMS market, they have also highlighted a bigger shift underway. Over the past decade, government has been pushing digital India movement and making processes online to ensure transparency and keep records of everything, as a result of this and increased penetration of smartphones and internet across urban and rural regions of India. This evolution has paved the way for the next leap in business communication i.e. RCS Messaging Service (Rich Communication Services).

RCS brings app-like experiences directly into the native messaging inbox, rich media, buttons, carousels, verified sender IDs, and real-time engagement, all features designed specifically for smartphone users. With its secure, interactive, and visually appealing format, RCS is emerging as the future of business messaging in India. Read our detailed blog to understand why RCS messaging is called the next-gen SMS and future of business communication in India.

How RCS Transformed Business Messaging in India

1. Rich, App-Like Interactions

Unlike plain text SMS, RCS allows businesses to send:

High-resolution images

GIFs and videos

Carousels

Quick-reply buttons

Suggested actions (call, map, visit website)

This turns messaging into a full-fledged user experience, similar to an app, without the user needing to download one.

2. Verified Sender IDs

RCS doesn’t just display a short sender ID but proper brand name for senders.

Every RCS message displays:

Verified business name

Logo

Brand colors

This builds trust and boosts click-through rates.

3. Higher Engagement and Conversion

Rich content = better user attention.

Buttons = faster action.

Trusted IDs = more clicks.

Brands globally report 3–5x higher engagement with RCS messages compared to Bulk SMS.

4. Real-Time Insights

Unlike SMS, which offers limited delivery reports, RCS provides:

Read receipts

Click tracking

Interaction analytics

This helps businesses optimize their campaigns with precision.

5. Supports Two-Way Conversations

RCS enables conversational flows, ideal for:

Customer support

Lead qualification

Appointment booking

Feedback collection

It brings chat-like engagement into the default messaging app.

Why RCS Is Perfect for the Indian Market

1. Smartphone Penetration Is Rising

India now has hundreds of millions of smartphone users, most relying on data rather than SMS packs. RCS fits naturally into this trend.

2. DLT Fatigue for Businesses

Many businesses feel restricted by:

Template approvals

Scrubbing delays

Frequent rule changes

RCS reduces this friction with more flexible messaging options.

3. Businesses Want Secure & Verified Communication

With scams and SMS fraud rising, enterprises are shifting toward channels that ensure brand authenticity. RCS’ verified profiles directly solve this.

4. A Large Part of India’s Youth Lives on Rich Media

Gen-Z and millennials respond far better to visual content than plain text, making RCS ideal for marketing and engagement.

Popular RCS Use Cases in India

E-commerce: Order updates, product catalogs, offers

Banking & BFSI: Secure notifications, KYC reminders, fraud alerts

Travel: Boarding passes, itinerary updates, seat selection

Retail: Store offers, loyalty points updates, product showcases

Healthcare: Appointment reminders, lab reports, follow-up reminders

Political Campaigns: Citizen engagement, event updates, personalized outreach

Conclusion

As India continues its rapid digital transformation, businesses need messaging channels that are secure, engaging, and future-ready. While SMS service played a foundational role in communication landscape of India in the past decade, its limitations and rising compliance challenges have opened the door for richer, more interactive communication. RCS bridges this gap perfectly, combining the reliability of SMS with the immersive experience of modern apps, all within a verified and secure ecosystem.

With smartphone adoption soaring and customer expectations shifting toward visual, interactive content, RCS messaging service is poised to become the primary channel for business communication in India. Brands that adopt RCS early will not only stand out but also build stronger, more trusted relationships with their audiences. To implement this smart service into your business communication strategy, connect with go2market at 8595080808 or visit https://go2market.in/rcs-sms-services

FAQs About RCS Messaging

1. What is RCS?

RCS (Rich Communication Services) is the upgraded version of SMS that supports rich media, interactive buttons, verified sender IDs, and real-time analytics.

2. Does RCS require internet?

Yes, RCS uses mobile data or Wi-Fi, similar to WhatsApp or iMessage.

3. Does the user need to install a separate app?

No. RCS works inside the phone’s default messaging app (Android Messages).

4. Does RCS work on all phones?

RCS works on most modern Android smartphones. iPhone support is expected soon as Apple has announced RCS adoption.

5. How is RCS better than SMS?

RCS offers verified branding, rich media, carousels, CTA buttons, read receipts, and higher engagement, all inside the messaging inbox.

6. Is RCS secure?

Yes. RCS messages come from verified business profiles, reducing fraud, phishing, and spoofing.

7. Do businesses need DLT for RCS?

No. RCS does not require DLT template approvals like SMS, which reduces delays and simplifies workflows.

8. Can RCS support two-way conversations?

Absolutely. Users can respond with quick replies or free-form text, enabling conversational customer journeys.

9. Is RCS expensive?

Cost is slightly higher than SMS but lower or similar to WhatsApp Business API. However, the higher ROI usually compensates for the difference.

10. How can businesses get started with RCS?

Brands can partner with an RCS provider (like Go2Market, a CPaaS or cloud telephony platform) to create verified sender profiles and launch interactive campaigns.

[go2market]

TRAI Deadline for BFSI to Implement 1600 Series for Transactional Communication

The Telecom Regulatory Authority of India (TRAI) has been continuously strengthening regulations to establish a secure and spam-free communication ecosystem in India. To ensure that consumers receive only consented and authenticated communication, TRAI has streamlined number series allocations 140 for promotional and marketing calls and 1600 exclusively for service and transactional calls made by regulated BFSI entities. This step aims to curb fraud, spoofing and unsolicited commercial calls, while enabling citizens to instantly identify legitimate communication from banks, insurance firms and other financial institutions.

TRAI has now issued final deadlines for the mandatory adoption of the 1600 series by banks, NBFCs, mutual funds/AMCs, stock brokers and other regulated entities. Although the earlier expected migration timeline was November 2025, the deadlines have been extended due to delayed awareness and slower execution across the sector. Under the phased implementation approach:

Banks (RBI regulated) → 1 January 2026

AMCs / NBFCs / Payments Banks / Small Finance Banks → 1 February 2026

Qualified Stock Brokers → 15 March 2026

After the deadline, any service and transactional customer calls using regular 10-digit numbers will not be permitted, and organizations may face disruption and non-compliance risks if migration is not completed on time.

Why the 1600 Series Matters for BFSI

The transition to the 1600 series is not merely a regulatory obligation; it is a strategic improvement in customer communication. This initiative is expected to:

Boost customer trust with clear and consistent caller identity

Reduce fraud and impersonation attempts significantly

Improve call answer rates as customers recognize legitimate financial calls

Enhance transparency and brand reliability for institutions

In a rapidly digitalizing financial ecosystem, secure communication plays a vital role in customer experience. The 1600 series will become a strong layer of verification for consumers, especially senior citizens and rural populations who are more vulnerable to cyber frauds.

Key Requirements for BFSI Entities to Migrate to 1600 Series

To ensure a smooth shift from 10-digit calling to the 1600 series, organizations need to prepare for the following:

Procurement of the 1600 number series from an authorized VNO-licensed provider

Updating call flows across hosted IVR, cloud call centre dialers, CRM and APIs

Mapping 1600 numbers in DLT headers and consent mechanisms

Testing outbound and inbound connectivity across customer segments

Ensuring business continuity and high call connect ratios during the transition

Because several departments like technology, operations, compliance and customer service are involved, timely planning is essential to avoid last-moment implementation challenges.

 

How Go2Market Supports BFSI with 1600 Procurement & Implementation

As an authorized VNO-licensed cloud telephony and CPaaS provider, Go2Market is fully equipped to help organizations migrate to the 1600 series with complete regulatory compliance and zero service disruption. We offer services like Hosted IVR, Bulk SMS, Voice Broadcasting (OBD), Cloud Call Center, Number Masking, WhatsApp Business API, RCS SMS, DLT Registration & Template Support. 

With deep domain expertise in BFSI communication workflows, our technical team can plan, execute and validate the complete 1600 migration across your communication ecosystem like IVR, Cloud Call Center, CRM, APIs, dialers and campaign tools, without disrupting your business operations. And for organisations already using IVR or Cloud Call Center services from Go2Market, the migration becomes even faster and smoother, as we have direct access to all required APIs and system configurations.

Go2Market offers:

End-to-end procurement and implementation support for the 1600 series

DLT support for registration, headers, APIs and template alignment

Infrastructure upgrades for IVR, dialers, CRM and campaign tools

Testing and monitoring to ensure seamless calling after migration

Dedicated BFSI-focused tech and compliance support

Conclusion

The TRAI-mandated 1600 series is a landmark shift in India's financial communication landscape. It strengthens consumer safety, builds trust and brings much-needed transparency in how regulated BFSI entities interact with customers. Early adopters of the 1600 series will not only achieve compliance but also benefit from higher call answer rates, improved customer engagement and elevated brand credibility.

The deadline clock is ticking, and the migration process involves both regulatory and technical dependencies. Initiating the transition now ensures peace of mind and uninterrupted communication once the new rules become fully enforceable. To start the process of 1600 procurement and migration, Connect with Go2Market at 8595080808 or schedule a quick call at https://go2market.in/contact Let’s work together to ensure seamless continuity, compliance and trust in every customer interaction.

[go2market]

From SMS to RCS: The Evolution of Business Messaging in India

For more than two decades, SMS has been the backbone of business communication and other official communication in India. From OTPs to bank alerts, from government notifications to essential service updates, SMS has remained one of the most reliable and far-reaching channels. But as India undergoes rapid digital transformation, with rising smartphone penetration, cheaper data, and the growth of 4G and 5G, business messaging is evolving. Rich Communication Services (RCS), often described as “the next generation of SMS,” is emerging as a powerful tool for brands looking to deepen engagement.

Yet, despite the excitement around RCS, SMS continues to play a critical role, especially in India’s diverse user landscape. This is not a story of replacement, it’s a story of evolution, where both SMS and RCS coexist and complement each other to serve different audiences and communication needs. RCS is emerging as a popular tool for business as it offers advanced features and better analytics.

The Rise of RCS: Taking Business Messaging to the Next Level  

If SMS is the foundation, RCS is the upgrade built for modern smartphone users. RCS operates within the native messaging app on Android devices, enabling rich, app-like experiences without requiring users to download any new app.

1. What Makes RCS Different?

RCS looks and feels like a modern messaging platform. Unlike SMS, it supports:

High-quality images and videos

Carousels and product catalogs

Quick reply buttons and CTAs

Maps, locations, and deep links

Verified business profiles

Analytics like read receipts and delivery status

It brings the best of WhatsApp, Instagram, and mobile apps directly into the messaging inbox, making communication more interactive and engaging.

2. Why RCS Matters for Indian Brands

With over 600 million smartphone users in India and rising adoption of Android devices, RCS is becoming increasingly relevant. Brands are using RCS for:

Product launches

Festive promotions

Lead generation

Customer onboarding

Order tracking

Feedback collection

Rich storytelling campaigns

Early adopters have reported 5x–12x higher engagement compared to SMS campaigns.

SMS vs. RCS: Not Competitors, but Complements

A common misconception is that RCS will ultimately replace SMS. But India’s demographic diversity, urban vs. rural, feature phone vs. smartphone, just reflects how both these channels are necessary.

SMS = Reach + Reliability

RCS = Rich Experience + High Engagement

Instead of choosing one, smart brands are adopting a hybrid messaging strategy:

1. Device-Based Targeting

RCS for smartphone users

SMS fallback for feature phone users

This ensures every user receives the message, regardless of their device.

2. Content-Based Optimization

Use SMS for urgent, time-sensitive updates like OTPs and alert messages

Use RCS for visually rich promotional content, onboarding journeys, or multi-step interactions

3. Cost-Performance Balance

SMS remains a low-cost channel for mass communication, while RCS enables higher ROI for targeted campaigns where engagement matters more.

Real-World Use Cases: How Brands Can Use SMS and RCS Together

1. E-commerce

RCS: Product carousels, offers, COD confirmations, abandoned cart reminders

SMS fallback: Delivery alerts, OTPs, payment confirmations

2. Banking & Financial Services

RCS: Loan offers, credit card promotions, personalized investment updates

SMS: OTPs, balance updates, fraud alerts

3. Healthcare

RCS: Appointment booking flows, test report previews, health tips

SMS: Appointment reminders, emergency alerts, medicine pickup timings

4. Government & Public Sector

RCS: Scheme awareness campaigns, citizen onboarding, digital services

SMS: Alerts for rural citizens, essential notifications, disaster updates

5. Retail & FMCG

RCS: Digital catalogs, festive offers, loyalty program updates

SMS: Billing alerts, coupon codes, store visit reminders

This blended approach ensures maximum reach and maximum engagement at the same time.

The Future: AI-Powered Hybrid Messaging

As brands embrace next-generation communication, the future will be defined by AI-driven personalization across both SMS and RCS.

1. Personalized Messaging at Scale

AI can help brands tailor messages based on user history, device type, region, language preference, and behavioral patterns.

2. Smart Channel Selection

Tech platforms will automatically detect whether a user supports RCS and deliver the message accordingly, falling back to SMS when needed.

3. Message Automation

With AI bots, both SMS and RCS can host conversational flows:

Query resolution

Lead qualification

Appointment scheduling

Feedback collection

4. Analytics and Optimization

RCS provides richer insights, while SMS provides consistent delivery metrics. AI can analyze both to optimize campaign performance end-to-end.

Conclusion,

India isn’t moving from SMS to RCS messaging, it’s embracing a future where both coexist and support business communication. SMS ensures nationwide reach, especially in rural and low-network regions. RCS enables immersive, interactive, high-engagement experiences for smartphone users.

For brands, the real opportunity lies in adopting a hybrid, intelligent messaging strategy that uses the right channel for the right user at the right time.

In a country as diverse and digitally dynamic as India, the evolution from SMS to RCS isn’t just about upgrading technology; it’s about upgrading communication to match the needs of a billion people. For more information about RCS messaging and how to implement it for your business, connect with go2market at 8595080808 or visit https://go2market.in/rcs-sms-services

[go2market]

Stay Available for Urgent Travel Assistance, Flight Updates, and last-minute Changes with

Don't let your travellers miss updates about last minute changes. Send notification via SMS, RCS or WhatsApp to ensure real-time update sharing. For more information, connect with go2market at https://go2market.in/cloud-call-center

[go2market]

Why Go2Market is the Right Choice for Political Campaigns

Political campaigns these days are not only about rallies, roadshows and media coverage, it's about voter outreach through multiple digital and social media channels. There is a vast pool of information available to voters on the internet. Leaders need to address people's concerns directly and connect with them through a direct channel like voice calls, bulk SMS and social media outreach. Our wide range of cloud telephony and mass communication solutions from Voice Broadcasting, Bulk SMS, and WhatsApp Outreach Campaigns to RCS messaging, AI-powered personalized voice calls, and AI videos, ensures your campaign message reaches every voter, across every device.

When technology meets politics, it helps build structure, transparency and better reach. Our solutions help political parties scale their political campaigns and connect with voters on a deeper level while creating impact through regional language SMS campaigns and bulk voice call campaigns in leaders own voice. To know more about how our dedicated team of political strategists and campaign execution experts help parties and leaders with their election campaigns, read this detailed blog to understand how Go2Market doesn’t just provide tools, we deliver complete voter engagement solutions.

The Changing Face of Voter Outreach

Voters today are more informed, connected, and vocal than ever before. They expect leaders to engage directly, to listen, respond, and communicate transparently. Traditional methods alone can no longer build that connection.

That’s why modern campaigns depend on multi-channel outreach: combining voice calls, SMS, WhatsApp, and digital communication tools to reach people instantly and effectively. Whether it’s rally updates, greetings, or a call for support, technology bridges the gap between leaders and the people.

Why Technology Matters in Political Campaigns

Technology gives campaigns a clear edge. It not only helps reach large audiences but also ensures every message is data-driven, regional, and measurable. With tools like bulk SMS, WhatsApp outreach campaigns, and voice campaigns, political parties can target specific voter groups, gather feedback, and track engagement in real time.

At Go2Market, our focus is on helping political campaigns achieve -

Better voter reach through automated and scalable systems

Regional language communication for local connection

Real-time analytics and delivery tracking

Data privacy and compliance with telecom regulations

Our technology ensures your campaign is not just heard, it’s felt.

What Makes Go2Market the Right Partner for Political Outreach?

Dedicated Political Campaign Team – Our dedicated team of strategists, consultants, and campaign managers are experienced in political communication.

Fast and Scalable Execution – From planning to delivery, our systems handle millions of calls and messages seamlessly.

Regional and Vernacular Support – Campaigns in Hindi, Tamil, Bengali, Marathi, or any local dialect for better voter connection.

24×7 Support – Round-the-clock technical and operational support during campaign peaks.

Data Security & Compliance – Fully compliant with TRAI and data privacy norms to protect voter data integrity.

With Go2Market, you get a complete ecosystem, from strategy to execution, all managed under one roof.

When Strategy Meets Technology

What sets Go2Market apart is the blend of technology and political insight. Our strategists collaborate closely with campaign teams to design the right outreach plan, from content timing to voter segmentation and language customization.

We understand that every constituency, issue, and audience is unique. That’s why our campaigns are built around precision targeting and contextual messaging, ensuring your message reaches the right people, at the right time, in the right way.

How We Deliver Impactful Voter Connections

The most successful political campaigns are those that connect emotionally with people. Whether it’s a leader’s personal appeal through a voice call, a thank-you message after a rally, or a WhatsApp reminder on polling day, every interaction strengthens the bond between voters and leaders. Go2Market’s tools make that connection personal, consistent, and scalable, helping campaigns move beyond awareness to real engagement and loyalty.

What Solutions We offer for Political Outreach

Go2Market offers a complete suite of mass voter communication solutions to power political campaigns from start to finish.

Voice Broadcasting – Deliver your message in the leader’s own voice to millions of voters with just one click. Ideal for campaign appeals, festive greetings, rally invitations, or last-minute updates. Voice broadcasting adds authenticity and emotional resonance that text alone cannot achieve.

Bulk SMS Campaigns – Send high-volume, regional-language SMS instantly to targeted voter lists. Share important announcements, manifesto points, or feedback links, all while tracking delivery and response rates in real time.

WhatsApp Broadcast Campaigns – Engage voters on India’s most popular messaging platform. With WhatsApp Business API, Go2Market enables verified, multimedia-rich campaigns with videos, posters, or survey links, making your outreach interactive and credible.

RCS Messaging – Upgrade your SMS to rich communication with RCS (Rich Communication Services), messages that include buttons, images, and verified sender branding to increase engagement and trust.

Personalized AI Voice & Video Messages – Go2Market’s AI-powered solutions allow leaders to send personalized voice or video messages, addressing each voter by name or region, without manual recording. It’s a simple yet powerful way to humanize large-scale campaigns.

Conclusion,

In conclusion, we can say that the Bihar elections hold significance far beyond state boundaries. The outcome will not only shape the future of Bihar but also influence the broader political dynamics of India, especially considering the central government’s reliance on the support of Bihar’s JDU. With the first phase already completed and the second underway, the political atmosphere is charged. As results approach, the nation prepares to witness shifts that may redefine regional and national power balances.

Go2Market combines cloud telephony, AI personalization, and campaign expertise to deliver impactful voter outreach at scale. Our mission is simple, to help leaders and political parties connect, communicate, and create real impact, our solutions are designed to strengthen leader-voter connections, improve message penetration, and drive real engagement. Partner with Go2Market to make your next political campaign more powerful, more personal, and more effective. For more information, connect with go2market at 8595080808 or visit us at www.go2market.in

[go2market]

How Cloud Telephony and AI Are Redefining Political Campaigns in Bihar

Bihar elections have become the focal point for political enthusiasts and strategists alike. As the first major state election after one year of the BJP’s third term, it will test both the ruling party’s performance and the opposition’s unity. The narratives and public sentiments emerging from this election will help shape campaign strategies across India.

Reaching every voter in a large state like Bihar isn’t easy. Traditional campaign methods like door-to-door visits, posters, and rallies are limited by geography, manpower, and time. With voters now consuming information through mobile phones, WhatsApp, and social media, campaign teams face the challenge of delivering clear and consistent communication across digital channels like WhatsApp and social media.

As parties prepare for one of the most crucial elections in recent years, technology-led communication is becoming the game-changer. Cloud telephony and AI-powered communication tools are enabling scalable, personalized, and multilingual voter engagement. To learn how these solutions are transforming political campaigns, read the detailed article from Go2Market.

The Rising Use of Cloud Telephony Solutions and AI in Political Campaigns

Cloud Telephony is revolutionizing the way political parties interact with citizens. It brings together multiple channels like voice, SMS, WhatsApp, and AI audio/video into a single, unified communication ecosystem. Here are some of the most impactful ways political leaders and campaign teams are using it.

Voice Broadcasting – Deliver pre-recorded bulk voice messages in leaders own voice to millions of voters instantly. This helps personalize communication and create emotional impact, even in remote areas.

Bulk SMS Campaigns – Party can campaign updates, party manifestos, or rally invitations directly to voters’ mobile phones with measurable delivery and response rates. Sometimes written communication helps build authenticity & win voter trust. Send regional language bulk SMS campaigns to large number of people.

Missed Call Campaigns – Encourage voter participation by allowing citizens to express support, join volunteer programs, or access campaign information with a single missed call.

Political Survey Applications – Political parties can conduct quick polls and sentiment surveys using IVR systems to understand public opinion in real time.

Cloud Call Center Solutions – Enable distributed campaign teams to manage voter calls, handle queries, and record feedback, all through a centralized, cloud-based dashboard. Parties can create ground level teams to build momentum and deeper connect with people.

Audio Conferencing – Host secure, large-scale conference calls for party meetings or local-level strategy discussions. Our solutions allows parties to hold conference call or audio bridge with thousands of people.

WhatsApp Broadcast Campaigns – Reach voters where they’re most active, with text, images, or short videos that can be shared instantly. Parties can share rich media like high quality images and videos through WhatsApp campaigns.

The AI Advantage in Political Campaigns: Personalization at Scale

The next phase of campaign technology is being driven by Artificial Intelligence. AI-powered tools allow campaign teams to go beyond mass communication and deliver personalized content, such as personalized AI audio or AI-personalized video messages addressed directly to individual voters.

Imagine a voter receiving a video where the party leader greets them by name, mentions their district, and talks about local issues. This level of personalization builds stronger emotional connections and enhances trust. AI can also analyze engagement data to optimize communication strategies, deciding what message works best for each voter segment.

Unifying Campaign Communication – One of the biggest advantages of cloud-based CPaaS (Communication Platform as a Service) is that it brings all communication tools under one roof. Instead of managing separate systems for calls, SMS, WhatsApp, and surveys, campaign teams can plan, execute, and monitor every campaign from a single dashboard.

This unified approach improves coordination, ensures message consistency, and saves valuable time, allowing leaders to focus on strategy rather than logistics.

Shaping the Future of Political Communication – As Bihar’s political landscape evolves, technology is becoming the backbone of modern campaigning. Cloud telephony and AI are empowering political parties to connect with voters faster, more efficiently, and more meaningfully than ever before.

From understanding public sentiment to mobilizing supporters and ensuring transparency, these tools are transforming how democracy communicates. In the upcoming Bihar elections, one thing is certain, those who adopt smarter, data-driven communication strategies will hold the strongest connection with the people.

Conclusion,

In conclusion, we can say that technology and AI-powered communication tools are reshaping the way political campaigns connect with voters. Political parties are increasingly adopting the mass communication tools like voice broadcasting, bulk SMS, and WhatsApp campaigns to engage with citizens in a more personalized and impactful way, especially through regional language voice and SMS outreach that resonates deeply with local audiences.

Bihar is a state with over 12 crore citizens and more than 7 crore registered voters, bihar elections are experiencing the new wave of digital campaigning and setting a benchmark for how technology can drive mass communication, strengthen voter engagement, and bring leaders closer to the people. To get more details about how to enhance your political campaign strategy with our cloud telephony solutions, connect with go2market or talk to our experts at 8595080808.

[go2market]

Smart Political Campaign Services for Bihar Elections to Maximize Your Voter Engagement

Bihar Assembly Elections are set in motion. The dates are now announced and it's the final 25-30 days for political parties to put their strategies into action, put all their efforts in one direction. Political parties need to build a smart strategy to reach and connect with the voters in the right way to make their campaign message more popular. The more your message connects with the voter, the better the chances of win are.

Traditional rallies and print advertisements are no longer enough. To stay ahead, parties must combine digital and mobile-based political campaign services that deliver their campaign message instantly to lakhs of voters. From bulk voice call service to regional language bulk SMS service, WhatsApp marketing, AI voice and video messages, and missed call service, modern tools now make it possible to reach every voter directly on their phone. At Go2Market, we specialize in providing end-to-end political campaign solutions that empower political leaders to build trust, increase reach, and maximize voter support in the Bihar elections.

Why Our Smart Political Campaign Services Are Essential in the Bihar Elections

1. Bulk Voice Call Service

Our bulk voice broadcasting service allows leaders to record a personalized voice message in their own voice and blast it to lakhs of voters across Bihar within minutes. Hearing a leader’s own voice builds emotional trust and authenticity that text alone can’t achieve.

Key benefits of voice broadcasting

Record once and broadcast instantly to your voter database.

Deliver in regional languages for stronger connection.

Schedule calls constituency-wise or time-specific.

View delivery and engagement reports in real-time.

Whether you’re announcing rallies, urging voter turnout, or sharing your manifesto, bulk voice call services keep your message consistent and credible.

2. Bulk SMS Service

SMS remains one of the most cost-effective and direct communication channels during elections. Our bulk SMS service helps parties send short, impactful messages to lakhs of voters simultaneously. Parties can share their campaign messages in regional languages to gain voter trust and support. 

Benefits of Bulk SMS Service

Send messages in Hindi, Bhojpuri, Maithili, or English.

Use pre-approved templates for quick delivery.

Target voters based on region, age group, or polling booth.

Get real-time analytics to track message delivery and open rates.

Regional language bulk SMS services ensure every voter understands and relates to your campaign promise.

3. WhatsApp Marketing for Political Campaigns

With over 500 million users in India, WhatsApp has become a powerful campaign platform. Go2Market’s WhatsApp marketing service enables verified, large-scale voter outreach through multimedia messages.

Advantages of WhatsApp Broadcast Campaigns

Send images, videos, and audio messages directly to voters.

Share campaign news, candidate introductions, and event invites.

Automate responses through chatbots for two-way engagement.

Use official APIs to maintain compliance and reliability.

Combining WhatsApp broadcast with bulk voice call and SMS services ensures your campaign stays top-of-mind throughout the Bihar elections.

 4. AI Voice and Video Messages

Technology can now take personalization to the next level. With personalized AI voice and video messages, political parties can recreate leader speeches and messages in multiple languages and voices to reach diverse voter groups instantly.

Benefits of Personalized AI Voice and Video Messages

Automatically translate and adapt your speech into different dialects.

Produce personalized video appeals quickly and cost-effectively.

Deliver consistent messaging across multiple platforms.

AI-powered campaign tools make it easy to maintain a human touch while scaling your communication to lakhs of voters.

5. Missed Call Service for Voter Support

A missed call service is one of the simplest yet most powerful voter engagement tools. By promoting a unique missed call number, parties can fresh and verified voter data via voter registration drives, measure support, and trigger automated follow-up messages.

How it helps during Political Campaigns

Capture verified voter contact numbers effortlessly.

Automate responses with a confirmation SMS or voice call.

Segment voter data for future campaign analysis.

Build a real-time database of supporters and volunteers.

This method increases participation while minimizing voter effort, ideal for rural and first-time voters.

6. Cloud Call Center Solution for Political Survey

Winning an election requires understanding voter sentiment, not just broadcasting messages. Our political survey application and cloud call center solution enable real-time voter feedback collection.

Features and Benefits of Cloud Call Center

Conduct surveys or opinion polls using trained agents.

Record and analyze voter responses through secure dashboards.

Use data insights to refine messaging and target swing voters.

Scale campaigns quickly without investing in physical infrastructure.

These tools ensure your campaign strategy remains data-driven and resonate with voters on a large scale.

Why Choose Go2Market for Political Campaign Services

Go2Market brings together innovation, experience, and reliability. With our political campaign services, your election strategy can become more effective, scalable and engaging.

What sets us apart

24×7 Campaign Execution and Technical Support – Our team monitors and manages your campaigns round the clock to ensure smooth execution and zero downtime.

Proven Expertise in State and National Elections – Backed by years of experience running large-scale campaigns across India, we know what it takes to win voter attention.

Regional Language Capability for Hyper-Local Engagement – Communicate with voters in their own language like Hindi, Bhojpuri, Maithili, and more for stronger emotional connect.

Dedicated Team for Political Campaign Strategy & Execution – A specialized election support team plans, executes, and optimizes your campaign for maximum voter engagement.

Transparent Pricing and Real-Time Analytics – Track every call, SMS, and message through detailed dashboards, no hidden costs, just clear results.

Conclusion

Bihar is a diverse and politically active state where every constituency has unique voter behavior, languages, and priorities. Smart campaign solutions help political parties share their message in regional languages like Hindi, Bhojpuri etc and in leader’s own voice to build emotional connect with voters. With our political campaign services, you can track, scale and manage voter engagement campaigns to improve campaign performance.

With the right mix of technology and communication, political leaders can ensure that their message resonates with every voter segment, rural or urban. Go2Market offers a comprehensive suite of political campaign services for elections to simplify large-scale voter outreach campaigns and improve campaign reach. Our dedicated political support team ensures seamless execution, from planning to delivery. Connect with Go2Market today to power your election campaign with smart political communication solutions that inspire, engage, and win.

[go2market]

How an Omnichannel Marketing Strategy Helps Businesses Win the Festive Season

The festive season is not just about celebrations; it’s the most crucial period for businesses to engage with their customers, boost sales, and strengthen brand loyalty. For many industries, this season contributes to a major share of annual revenue. But here’s the truth, the festive season needs a different marketing strategy, and marketing is not just about running ads. It’s about positioning your brand in the right way, reaching the right target audience, and delivering value with your product or service offerings.

A smart marketing strategy during the festive season doesn’t just help you sell faster; it helps you build long-term connections with your customers. And in today’s competitive market, businesses that adopt a multi-channel customer engagement strategy stand out by being present where their customers are, be it on WhatsApp, RCS, Google Ads or Social Media Platforms. At Go2Market, we understand that a good strategy is about blending the right communication tools with the right message. Our smart communication solutions empower businesses to engage, convert, and retain customers in meaningful ways.

Why Festive Marketing is Crucial for Growth

The festive season brings with it a surge in consumer spending. Customers are actively looking for products, services, and offers that align with their needs. But at the same time, the market is crowded, and every brand is competing for attention.

This is where strategy matters. A festive marketing strategy allows you to

Capture attention in a crowded marketplace.

Leverage customer intent, which is naturally higher during festive periods.

Build stronger engagement with personalized and timely communication.

Boost sales and revenue, while laying the foundation for customer loyalty beyond the season.

Without a clear marketing strategy, even the best offers can get lost in the noise. With the right mix of omnichannel messaging and customer engagement tools, businesses can rise above the clutter.

Building Your Festive Strategy with Go2Market

The festive season is an opportunity that businesses cannot afford to miss. But succeeding requires more than just discounts and offers, it requires a smart communication strategy that blends the right tools with the right approach.

At Go2Market, we offer end-to-end solutions to help businesses implement omnichannel messaging, run multi-channel customer engagement strategies, and deliver personalized campaigns that maximize sales. From cloud call center solutions to WhatsApp Business API, RCS SMS Service, and AI chatbots, we provide everything you need to win this festive season.

Why RCS and WhatsApp Are Best for Marketing in This Festive Season

When it comes to festive marketing, WhatsApp Business API and RCS (Rich Communication Services) are the front-runners in customer engagement.

WhatsApp Business API – With over 2 billion active users globally, WhatsApp is where your customers already are. It allows businesses to send personalized promotions, product catalogs, order updates, and even provide customer support, all in one channel. During the festive season, businesses can leverage WhatsApp for targeted campaigns, instant responses, and higher customer engagement that directly translates into sales.

RCS Messaging – Often called the next generation of SMS, RCS enables businesses to go beyond plain text. Imagine sending a festive offer with product images, clickable buttons, and branded content, all inside the messaging app. RCS creates an interactive shopping experience without requiring the customer to leave their inbox.

Together, RCS and WhatsApp are the most powerful customer engagement tools for the festive season. They not only help businesses connect better with their audience but also increase revenue by delivering a richer, more personalized messages.

What Should Be There in a Smart Festive Marketing Strategy?

A good festive marketing strategy is not about doing “more marketing”, it’s about doing it smarter. Here’s what it should include:

Omnichannel Messaging Tools – Customers interact across multiple platforms like SMS, WhatsApp, RCS, IVR, email, and more. A multi channel customer engagement strategy ensures you meet them wherever they are.

Personalization – Festive marketing works best when messages are personalized. Tailored offers and relevant communication drive higher conversions.

Consistency in Brand Positioning – With so much competition, customers remember brands that speak with a consistent tone and are visible across channels.

Timing & Relevance – Festive offers and promotions have a short shelf life. Delivering the right message at the right time is critical.

Use of Smart Communication Solutions – Businesses must leverage tools like cloud call centers, Hosted IVR, toll-free solutions, SMS campaigns, and AI-powered chatbots to create seamless interactions.

Popular Tools That Drive Customer Engagement for Businesses

At Go2Market, we provide a comprehensive suite of communication solutions that enable businesses to run targeted and effective campaigns. Our offerings include -

IVR & Toll-Free Numbers – For enhanced customer support and 24*7 accessibility.

SMS Marketing – Fast, reliable, and direct messaging for promotional messages and transactional updates/alerts.

WhatsApp Business API – For personalized, two-way conversations with customers.

RCS Messaging – Rich communication with images, carousels, and branded messages.

Cloud Call Center Solutions – To manage customer interactions and high call volumes at scale during high-traffic seasons.

AI-Powered Chatbots – To offer round-the-clock engagement and instant responses.

Conclusion

In conclusion, we can say that the festive season is not just for spending more; for some businesses, it’s about more growth and earnings. A smart and effective festive marketing strategy not only helps boost sales but also helps build long-term customer relationships for the future. You can send personalized messages to your target audience via RCS or WhatsApp to drive quick action

If you’re ready to scale your business and grow your revenue using powerful communication solutions, connect with Go2Market at 85 95 08 08 08. Let us help you create impactful customer engagement with our smart solutions and drive real revenue growth this festive season.

[go2market]

Smart Adoption of 140 and 1600 Series in the Indian Market

The Indian business market is in a blaze after the implementation of new TRAI guidelines for voice calls to control spam and fraud calls in the market. This step was taken to build a transparent and trackable process for all promotional and transactional calls made from regular mobile numbers. Regulatory bod

ies such as TRAI and RBI have initiated a new process to establish a clear distinction between promotional and transactional calls. All entities will be required to register and obtain a specific number series for these calls.

The goal is simple, to help users easily identify the nature of incoming calls and ensure that only verified entities can reach customers. As per the new mandate

📞 Promotional calls must use the 140 number series

📞 Transactional and service-related calls must use the 1600 series

This move requires all businesses, especially those in BFSI, NBFC, and other regulated sectors, to register and obtain the appropriate number series to remain compliant.

In this blog, we will break down how these changes impact businesses, how the 140 and 1600 number series work, and what steps you need to take to align with the new TRAI guidelines for voice calls. For personalized guidance, connect with go2market, your trusted VNO-licensed cloud telephony provider.

Why This Shift Was Needed

With the rise in spam, scam calls, and impersonation of bank officials, customer trust in unknown numbers has eroded. TRAI and RBI, recognizing the urgency, have collaborated to introduce a structured system that makes communication safe and verifiable.

Key goals of TRAI behind these new guidelines

Prevent financial fraud through impersonation.

Empower users to identify and respond to genuine calls.

Create a compliant framework that all entities must follow.

Challenges Businesses Are Facing

Lack of awareness about new guidelines.

Delay in documentation or KYC rejections.

Technical integration issues with their existing systems.

Misuse of 10-digit numbers still creates confusion in the market.

Incomplete knowledge about what changes to make to ensure compliance with your business calls.

Who Needs to Comply with These Guidelines

Who Can Get the 140 Number Series?

The 140 series is exclusively for promotional and telemarketing calls. It is intended to help customers easily identify marketing communications and prevent spam from unverified 10-digit mobile numbers.

Who can get the 140 Series

All businesses and industries (across sectors)

Marketing agencies and sales teams

E-commerce platforms

EdTech companies

Real estate firms

Retail chains

Any company making cold calls or promotional offers

Not Allowed

This series cannot be used for transactional, service, or OTP-related calls.

BFSI entities must use this to separate marketing and transactional traffic.

Who Can Get the 1600 Number Series?

The 1600 series is exclusively for transactional and service-related calls by organizations that fall under regulatory bodies like RBI, SEBI, IRDAI, and PFRDA.

Eligible Entities (Regulated Entities)

Banks and Payment Providers (RBI-regulated)

NBFCs (Non-Banking Financial Companies)

Insurance Providers (IRDAI-regulated)

Mutual Funds and Investment Firms (SEBI-regulated)

Pension Fund Organizations (PFRDA-regulated)

Important Notes

These entities must be registered as a “Regulated Principal Entity” on the DLT platform.

The 1600 series can only be used for service alerts, account updates, OTPs, reminders, etc.

Promotional communication must still be made from the 140 series, even by BFSI organizations.

How Go2Market Helps Businesses Implement the 140 and 1600 Series

VNO-Licensed Service Provider - We are a VNO-licensed cloud telephony provider recognized by TRAI, giving us the authority and infrastructure to offer regulated telecom services like 140 and 1600 number series.

First-Hand Implementation Experience - Go2Market is already implementing the 1600 series for BFSI clients, giving us practical expertise in the process, documentation, and troubleshooting.

End-to-End Compliance Management - We handle documentation, compliance requirements, and post-approval integration of the 140/1600 series, ensuring your business stays compliant with minimal effort.

DLT & PE Registration Support - We help you register on the DLT platform as a Principal or Regulated Entity and assist with all documentation, DKYC, and authorized signatory requirements.

140 & 1600 Number Procurement - From eligibility assessment to provisioning, we ensure fast and compliant procurement of the required number series for both promotional and transactional/service calls.

Seamless Integration - If you're already using Go2Market’s IVR or Cloud Call Center solutions, onboarding the 140 and 1600 series becomes much faster. Our infrastructure allows direct integration with your existing CRMs to ensure a smooth transition.

Robust Infrastructure for Secure Calling - Our backend is designed for secure, scalable, and compliant voice communication, making it easier for BFSI entities to meet regulatory expectations.

Voice Template Creation & Approval - We help our clients get their voice call templates approved from DLT as per TRAI's guidelines, ensuring your calls don't get blocked.

Step-by-Step Process: How Businesses Can Procure & Implement 140 & 1600 Series

Entity Classification - Businesses first assess if they fall under a regulated category. BFSI entities are the primary target group for 1600 series adoption.

DLT Registration as Principal Entity (PE) - Organizations must register with any DLT platform (e.g., Vodafone, Airtel, Jio) as a Principal Entity (PE) or Regulated Entity (RE).

Choose a VNO/TSP Partner - Businesses select a licensed VNO like Go2Market for voice infrastructure setup, number provisioning, and compliance support.

Documentation and KYC - Submission of company documents, regulatory certificates (like IRDAI/SEBI license), and Digital KYC (D-KYC) for verification.

Number Procurement & Mapping - Entities receive their 1600 (or 140) number series and link it to their approved voice templates and call flow.

Template Registration (for Voice) - Just like SMS templates, organizations now register voice call templates to prevent misuse and ensure transparency.

Start Calling, Stay Compliant - Once approved, businesses can start making verified, traceable calls, improving answer rates and customer confidence.

Conclusion,

The adoption of 140 and 1600 number series marks a major leap forward in making Indian business communication more secure, compliant, and customer-friendly. While the transition may seem complex, the long-term benefits far outweigh the initial effort. Make your business calls secure and compliant as per the TRAI guidelines to avoid penalties. For more information about this shift and the implementation process, connect with Go2Market at 8595080808 or visit www.go2market.in.

[go2market]

Why More Businesses Are Switching to WhatsApp Business API for Customer Communication

Due to its widespread popularity and convenience factor, WhatsApp is quickly becoming a powerful tool for business communication and marketi

Why More Businesses Are Switching to WhatsApp Business API for Customer Communication

Due to its widespread popularity and convenience factor, WhatsApp is quickly becoming a powerful tool for business communication and marketing. WhatsApp has over 2 billion users globally, and businesses are looking for channels that are convenient and popular among their target customers. With powerful features like chatbots, multimedia sharing, and real-time two-way messaging, it offers businesses a convenient way to engage customers on a platform they already use daily.

One of the key advantages of the WhatsApp Business API is its flexible and cost-effective pricing model, making it accessible to both small and large businesses. For companies that handle a high volume of customer service requests, the WhatsApp business API solution is especially appealing as all customer-initiated conversations are completely free, helping reduce support costs while improving response times.

What is WhatsApp Business API vs. WhatsApp Business App

The WhatsApp Business App is designed for small businesses. It’s a mobile app that allows you to chat with customers, set up quick replies, and manage basic messaging features manually.

WhatsApp Business API is built for medium to large businesses. It allows integration with CRMs, chatbots, and automation tools to manage high-volume customer messaging at scale across sales, support, and marketing.

Key Features of WhatsApp Business API That Make It Unique

1. Two-Way Real-Time Communication - Unlike SMS or email, WhatsApp supports interactive, two-way conversations. Instant replies, typing indicators, and read receipts make the experience feel natural and more engaging.

2. Rich Multimedia Support - Businesses can share images, videos, PDFs, audio messages, live locations, and even interactive buttons or carousels. Ideal for product catalogs, appointment confirmations, troubleshooting guides, and more.

3. High Message Open Rates - WhatsApp messages boast open rates above 90%, far higher as compared to email or SMS. This ensures your messages are seen and acted on quickly.

4. Customer-Initiated Conversations Are Free - Businesses can respond to customer-initiated messages at no cost within a 24-hour window. This pricing model of WhatsApp encourages prompt customer support and saves money at scale.

5. Verified Business Profiles - Build trust with a green tick verification, business description, website link, and contact info. Customers feel more confident engaging with verified business entities.

6. Global Reach, Local Feel - WhatsApp is used in over 180 countries and supports multiple languages. Ideal for businesses targeting international audiences while maintaining a personalized local tone.

7. Automations and Chatbots - Integrate with AI-powered chatbots or CRM tools to automate FAQs, booking, or order tracking. This reduces response time and frees up human agents for complex tasks.

8. Secure and Private Communication - End-to-end encryption and Facebook/Meta's security framework make it safe for sensitive interactions like banking, healthcare, or identity verification.

9. Message Templates for Proactive Outreach - Businesses can send pre-approved message templates for things like reminders, alerts, shipping updates, and promotions, while staying compliant with user consent policies.

10. Scalability for Teams - Unlike the free WhatsApp Business App (meant for small teams), the WhatsApp business API supports multi-agent setups, making it perfect for contact centers or large/growing teams.

Conclusion,

In conclusion, WhatsApp is a secure, widely adopted communication platform that offers businesses a powerful way to connect with their customers. Its powerful features, such as multimedia sharing, real-time two-way messaging, and automation through chatbots, make it ideal for enhancing customer engagement and streamlining support workflows.

Additionally, WhatsApp’s cost-effective pricing model, especially the fact that all customer-initiated conversations are free, makes it a smart choice for businesses that handle a high volume of service requests or complaints. By integrating WhatsApp with automation tools, businesses can manage support more efficiently and deliver faster, more personalized responses. For more information about the WhatsApp business API solution, connect with go2market at 8595080808 or visit www.go2market.in

[go2market]

Powering Election Campaigns in Bihar with Smart Communication Solutions

The political market is filled with buzz regarding the Bihar election campaign, it's a close fight between many national and regional political parties. All these parties are trying to win voter support through freebie schemes, growth plans for the state and so much more. Digital campaigning plays a crucial role in modern political campaigns. Political parties are using various technologies and communication solutions to build connections with voters.

Connecting with voters requires more than just rallies and posters, it needs smart, scalable communication powered by technology. Go2Market is offering a suite of smart cloud telephony solutions for political campaigns. Our impactful digital communication solutions are tailored specifically for political outreach and voter engagement. Read this detailed blog to know how Go2Market is helping political parties create meaningful voter engagement and drive their election campaigns forward.

Our Smart Solutions for Powerful Political Campaign

Voice Broadcasting - Build Regional & Emotional Connect at Scale

Send pre-recorded voice messages in local dialects directly to thousands of voters. Voice broadcasting creates an emotional impact, especially when the message comes from a popular leader. It’s effective for:

Sharing campaign promises

Collect people for rallies

Conveying important announcements

 Bulk SMS - Short, Impactful Messages in Regional Languages

SMS continues to be one of the most trusted communication tools. With 100% mobile reach and regional language support, Bulk SMS Service helps parties:

 Share key messages and slogans

Push manifestos and candidate info

Remind voters about polling dates

Missed Call Services - Simplify Voter Registration & Data Collection

Encourage people to give a missed call to register support, join your campaign, or volunteer. This service is great for:

Building voter databases

Measuring grassroots support

Running quick polls or feedback loops

Toll-Free Numbers (1800 Numbers) - Offer Support and Build Transparency

Set up toll-free helplines where voters can call to ask questions, clarify doubts, or connect with campaign workers. It shows your party is listening and reachable, allowing voters to connect with your party at zero cost, a big plus in today’s trust-deficit environment.

WhatsApp Marketing - Share Images, Videos to Build Strong Connect via Visual Storytelling

WhatsApp is where the conversations are most impactful. Send short videos showcasing

Work done by your leaders

Upcoming plans and promises

Rally highlights and campaign message

With visual storytelling, you create a deeper emotional connection and shareability.

Why Choose Go2Market for Bihar Election Campaigns?

Whether you're a major political party, a local leader, or a campaign strategist, our political campaign solutions can help you reach the right people, with the right message, at the right time. Our solutions are designed to help you engage voters directly, build trust, and drive impactful results. With years of experience in managing political campaigns, Go2Market understands the pulse of Indian voters. Our solutions are-

Easy to use

Quick to deploy with minimal setup time

Scalable for state-wide campaigns

Supported in multiple regional languages

Cost-effective, suitable for both large parties and small campaign teams

Real-time campaign monitoring through an intuitive dashboard

Managed by a dedicated support team with political campaign experience

Conclusion,

In conclusion, we can say that Go2Market’s powerful communication solutions offer everything a modern political campaign needs to succeed. Our tools are scalable, cost-effective, and support regional languages, ensuring your message reaches every voter, no matter where they are. Whether it’s through SMS, voice calls, WhatsApp, toll-free helplines, or missed call campaigns, we help political parties craft a winning outreach strategy.

With hands-on experience in managing large-scale political campaigns, our team works closely with party leaders and strategy teams to ensure seamless execution and maximum voter engagement. Whether you're a local leader or a national party, our solutions are designed to help you engage voters, build trust, and drive impactful results. With Go2Market, make your political campaign smarter, wider-reaching, and more voter-centric. To learn more about how we can support your campaign, connect with go2market at 8595080808 or visit go2market.in