Uses of idents project task 2
Ident is an identification of a TV channel and Ident is used in many different industries such as, TV stations, and other networks. By the use of ident for instance it helps TV stations to identifying themselves on air, using brand name. Ident also helps viewers to identify the channel they are presently watching.
Now day’s motion graphics have been used in many industries, because of that is brings ident to life, mostly in animated forms. The visual effects and creative of idents tend to keep grab the audience attention due to the animation effects.
Normally all the idents are short clips or animations that play before a programme starts, it will let know the viewers of which channel they are watching.
Another thing is that an Ident can be entertainment led or information led. An example of entertainment led ident would be channels like MTV, Disney, Sky 3, bbc3, etc. The use of visual effect/animation is appealing to the audience and this attracts the viewers to watching, so without the visual effects or animation it will be uninterested for the viewers to watch a channel and typically channels like these are most watched by young audience .
Information led gives the audience a bunch of information and it has not been designed for the purpose of entertaining or attracting but this ident is designed to give informative or factual programs. For instance information led ident possibly will be BBC news, discovery channel, CBC channel etc.
The different between entertainments led and information led is that, information led would be plainer and les exiting than entertainments led, entertainment led would be more exiting and attracting to look at.
An example of information ident:
http://www.youtube.com/watch?v=2r3rbthELZU
An example of entertainment ident :
http://www.youtube.com/watch?v=fcr11ERN5fE
For design a television ident, Space and timing is essential as like BBC news and Disney channel. For example if the ident doesn’t have a correct spacing then it will see imperfectly wrong with the advert and it will be placed off by the spacing. Likewise the time is designed with the channels for audience notice.
Some ident can be short and this is often made for television channel for younger audience because they are more attracted to faster pace. On the other hand some ident can also be longer and this is often created for television channel for older audience who do not mind to watch a long ident, as they are more appealed to slower pace.
The interaction with viewers is very important to integrate with the design of a television ident because this makes a cooperative way of connecting and communicating with the audience. For instance, viewers can get interaction through the continuity presenter voice where it makes them to keep on watching the channel, or the technique they have created ident of visual, this can also be a reason why people is attracted to watch channels.
For instance channels like BBC news it most watched by adult audience because they are more interest to watch informative channels and they don’t mind to watch plain ident. Mean while if we see young audience they will probably get attracted to watch for channels like Disney channel, because the ident is more visual, fun, lively and young to watch.
Taken as a whole, therefore it is very important for a television ident to attractive with the viewers, in order to keep the audience interested and connecting with the channel and programmes it shows.
I think the audience that Rince FM are aiming at a base on young people because the colour they are using is bright and bold and stylish which shows how it is target for younger market. This is demonstrate by the music they play in encourage people to listen.
Limitations of typography:
The amount of typography used in ident is very important. For instance if any television channel is using too much text in a ident, the audience will become confused and overloaded with information nevertheless, if there isn’t enough information` in the ident then the audience will not know much about the ident. Therefore it is important to keep a balance between the two.
Limitation of Resolution/Colour/Aspect Ratio:
Resolution is basically the quality of a display it is the number of different pixels in each aspect that can be displayed and it is means as Wight and height. It’s all depending on what the television wanted it to be. For instance there is (HDTV) in 1080 which is in high definition or (EDTV) which is in enhanced definition. The two most corporate video standards there have been used are NTSC and PAL. NTSC is most standard used in Canada, Chile, Japan, Peru and PAL is mostly used in countries like Denmark, Australia, India and China etc.
Aspect Ratio is also important, because of many screens is having different aspect ratios, such as 16:9 or 4:3 therefore it is necessary to make it in right aspect ratios. If you that your ident will stop looking incorrectly on the screen.
Likewise, use of colour it necessity to have a limitations because, if they are using too much colours or pattern on one screen it will distract from what the ident is trying to communicate and its overall message. Therefore it is important for every single graphic designer to limit the colour they are using when they are going to create a television ident.
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stormborns
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