Theory of Diffusion @grouptsc-blog - Tumblr Blog

This is my final film to the production of the film. I have made quite a few changes from the original ideas. The lighting and composition of the film is different and has been cropped into and two scenes emerged due to difficulty with the editing. Overall the film has the potential for the buyers presenting the brand in the true Scandinavian aesthetic.

Taran

The final video to the production of our film. The film has quite some potential to enhance the buyer for our brand.

I feel that after great effort into putting the film together, it has appealed to the effect of standing out and bring the brand, Theory of Diffusion to life.

I have changed some things in the film as to what we would originally were going to do. The lighting of the film did not happen so with the cropping and two in one scenes it brought out the effect and quality in the garments.

I had to make several changes in the editing but overall I think the film has brought out the Scandinavian aesthetic to the buyer.

Taran

This is my final version of my film. I loved having the opportunity to produce this kind of work, though admittedly it was very challenging at times. I was unfamiliar with any kind of video-editing program before this project, but now I feel like I am at a comfortable level with this medium. It's great to see the end product after our ideas started as scribbles on paper. - Charlie

I imagine everyone is now counting down the hours until the deadline! I thought I would post my video up ready.

I decided I didn't like the idea of the changing lighting because I wanted the buyer to see the garments as they really are. The colour needs to be as accurate to reality as possible.

There were a lot of obstacles I had to try and over come to produce this, for example trouble with cropping. It isn't how I originally imagined but it is not far off so I am pleased with my first ever film.

Stacy :)

#fashion film #promotion #final #model #dancing #crew love #drake

Hi guys! I am having the best time experimenting and learning new and fun software/skills. As well as learning and testing Adobe Premier Pro I edit my film, I decided to investigate other methods of editing. I thought there must be something for smart phones! I did a bit of research and found many apps. One that I particularly liked was 'Viddy'. Here is a short clip of a bit of film I experimented with. What do you think? Stacy :) x

#viddy #fashion film #promotion #model #dance #salsa #dancer #simple

Hi everyone! We are now finalising bits of work and thought we would share a still from our film with you. How amazing does Sarah look? The image is simple but powerful, which is exactly what we wanted. So far we are pleased with what we have come up with. Hope you like it! T, S & C x

#fashion #model #dancer #fashion shoot #filming #photoshoot

This blog is such an inspiration and influence. It features some really beautiful pieces.

#scandinavian #scandinavian style #home #interior #simple #clean #functional

Why is our video unique?

We are simple, honest and direct.

#simple #pure #tea #pure tea #direct #honest fashion

During the shooting of the film, we took some stills from the scenes.

The quality of the garments really stood out in the style and colours. Garment pieces that present the timeless aesthetic of Scandinavian designs.

This is how we feel the brand, Theory of Diffusion would stand out from the new look its creating.

The garments we styled to create the Scandinavian aesthetic when filming.

We ensured we had a good range of good quality fabric, for the close up shots. We wanted to include a bit of print to make sure our collection wasn't boring. The print we chose was neutral to make it more transitional, 'fashionable' prints wouldn't have been suitable due to its longevity. Subtle detail such as tucks on collars and flowy pleats are on most of our items, they are a good way to make garments desirable and classic.

#mango #warehouse #simple #print #silk #chic #timeless #key pieces

Timeless.

Style over fashion.

Style has no time.

#clock #white #timeless #fashion #scandinavian #simple #functional

gailalexander

grouptsc-blog

REISS behind the scenes AW12 Campaign with Pop Magazine & Jamie Morgan

This image is so inspirational and beautiful. It is simple, yet powerful. No frills, just the moment. Less is certainly more.

#reiss #coat #fashion #lessismore #beautiful #bw

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After experimenting with the music we had chosen before, Take Care instrumental, we decided that it was too repetitive and got quite bored from hearing it too much!

So after researching the right type of music, we came across Crew Love and we felt this tune works better. It would work well with the shot scenes we are planning to do especially with the dance and close ups. The change in speed could represent the confident and ever-changing fast paced lives modern women lead. It also emphasises the different shots and detailing.

#crew love #drake #music