GrowMOFO

The Marketing Automation Platform

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Finding new ways to connect online

The virus set the online world into a frenzy – with every social event that you could think of shut down, forcing many of us to move our entire worlds online. Whilst working from home may have become the new norm and virtual events here to stay, many of us are struggling to come to terms with the fact that this is the new, and possibly only way to interact with one another for the foreseeable future.

Some connection trends on the rise are as follows:

From house parties to Houseparty.

Naturally, when the pandemic begun, we chose to seek out alternatives to communicate with our friends and family, using platforms like Google Duo (12.4%), Nextdoor.com (73.3%) and Houseparty (79.4%) – all which rose significantly during this time, steering us clear of our usual means of communication such as texting and messaging. These apps give users the ability to chat with one another singularly or in groups, and even play games. An app like Nextdoor has found to be very popular as it allows communities and neighborhoods to connect.

Hey, can you jump on this zoom link?

The pandemic was a challenge for many, moving all our days online, causing platforms like Zoom, Google Classroom, Microsoft Teams and Google Hangouts to skyrocket. This forced many to re-learn how to interact with each other – from teachers learning how to engage 30 students via screen, to conducting presentations to your entire staff. These forms of connections are said to be here to stay with a predicted 25-30% of people to continue to work from home in 2021 and beyond.

You’re little brother was right, video games can be “social.”

During this time, all sports were shut down causing many to take their sports online in a different form. A platform such as Twitch spiked by 20%, and Gen Zedders choice Tik Tok has continued to climb even more. Why? Because applications like this created a community for the younger generations, unlike the platforms above which are more focused on communication, these apps connected people through common interest.

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NFT marketing guide for instagram

In the last couple of years, Instagram has begun to integrate NFT’s into their platform, allowing users to connect their digital wallets and share NFTs with their followers. Think of this like a gallery, where people can view and buy your art! Posting NFTs on Instagram is an excellent way to promote your work and reach new audiences.

To get started, first you’ll need to connect your digital wallet to Instagram.

Go to your Instagram profile and click the icon on the top right-hand corner. Here, click on Digital Collectibles. Select the wallet you want to connect. This will cause your wallet’s app to open and ask you to log in to your account – and that’s it! If you get stuck, click here for further instructions.

Now you’re ready to start posting NFTs on Instagram!

To prove authenticity, Instagram adds a shimmery effect on the image and displays relevant information like the description of the collection to your NFT.

The value of your NFT is heavily influenced by how well you are able to promote it. The key to boosting your NFT sales is building a strong brand and emphasizing its rarity. You want potential buyers to be invested in your projects – you need to make them care about who you are and generate hype around your releases.

Use these NFT instagram post ideas to get started!

1. Join the community Take the time to see what other NFT projects are in the works. Following and interacting with like-minded people is a great way to start growing your own audiences. It can also be a good idea to consider partnering with established NFT projects. Find people with a similar audience and vision as you and consider reaching out and suggesting a collaboration. This is a great way to join the community and get your work out there!

2. Generate hype! The key to effective NFT promotion is creating hype before you release your collections. You could share an Instagram story hinting at exciting news! Consider emphasizing your release as limited so users get excited and feel an urgency to buy. The reaction you get to these posts can also be helpful in gauging interest.

3. Use tags effectively When adding tags to your Instagram posts, you want to add tags specific to your brand and tags that are popular. Consider creating a tag for your brand as a whole and then tags relevant to your individual NFT collections. This will make it easy for your audience to track your new releases and find information about your collections. Then you should add some tags that are popular so that your work gains exposure to new audiences. Here are some popular tags for NFT posts.

4. Introduce yourself and engage with your audience! Share content that lets people meet the real you! This is a fantastic way to join the NFT community and build up strong partnerships. Post get-to-know-me content or behind-the-scenes shots! Another great tactic is to share content from other creators that inspires you. At the same time, make sure your social media isn’t a one way street. If your audience speaks to you – speak back! Consistently respond to comments to create a sense of community.

5. Run a contest or Give away Get people excited about your NFTs by running a contest or giveaway. You could ask your audience to repost one of your stories, follow your account, like your page, or tag their friends in your comment section. The more they do – the more entries! This is an easy way to generate awareness and get your name out there. You could offer up early access to your releases or exclusive sales.

6. Use Reels! Reels are a fantastic tool to produce engaging and unique content. You could make a video showing the process of your making the NFT, talking about your inspiration, or teasing out your next collection.

Reference Link: https://www.growmofo.com/nft-marketing-guide-for-instagram/

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Effective social media post ideas

With Facebook and Instagram both boasting over a billion monthly active users, having a strong social media presence is crucial to growing your business. If you’re having trouble finding that creative spark, we’ve come up with 8 easy post ideas to boost your social media presence and improve engagement across Facebook and Instagram. These interactive social media posts will help build brand awareness, grow your audience and generate leads.

Run a contest or giveaway A great way to increase your brand awareness and get people excited about your business is by running a small contest or giveaway on your social media accounts. Ask your audience to repost one of your interactive posts or stories, follow your account, like your page, or tag their friends in your comment section. This immediately invites a whole new audience to your page, increasing your following and potential leads.

Share a personal story One of the best ways to increase your social media engagement is by letting your audience know who you really are through a post that humanises your business. This could be a post about how your business started up, a behind-the-scenes video of your office, or a clip introducing a recent addition to your team. Incorporating creative content ideas like this on Facebook and Instagram can help strengthen the relationship between your business and your clients.

Host an AMA Hosting ‘Ask Me Anything’ segments is a fantastic way to interact with your audience and customer base. Not only do AMA posts on social media encourage greater engagement from followers, but they’re also a great way to grow your credibility by showcasing your industry expertise. You can make an AMA post on your Instagram story using the “question” sticker and post your replies to your profile.

Repost! Let your customers and clients do the talking! Has someone tagged your brand wearing your products? At your cafe? In your gym? Repost it on your feed! Reposting content is a fantastic way to show that you are engaged with your audience and to create a sense of community. Additionally, sharing content that shows someone genuinely enjoying your product or service is essentially free advertising – why not take advantage of that!

Give Tutorials Make short, fun how-to clips related to your company. It could be anything from how to use your product or service, to more general topics related to your business. For example, if you own a women’s clothing business, you could post a how-to video on ‘five different ways to style a shirt’.

Ask your followers to tag a friend Another easy way to make your social media posts more interactive is by signing off any caption with a question or invitation that encourages your audience to use the comments section. For example, if you’re posting about new gym promotions, try asking your audience to tag their gym buddy! The comments section will start piling up, helping to grow your audience and bolster post engagement.

Post about trends Have you seen a meme trending across your socials? Jump on the bandwagon and come up with a post relating it to your business. This is a fun way to draw in audiences to your account and boost post engagement while creating a warm and light-hearted brand identity.

Share industry news Sharing news related to your industry is a great way to showcase your expertise and increase your audience reach. Consider what big changes are happening in your field and spread the word. For example, if you’re in the health and fitness industry and a recent study has found health benefits from consuming a certain diet, you could write a blog post about it on your website or share a link to the article on your social media.

Reference Link: https://www.growmofo.com/effective-social-media-post-ideas/

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Pinterest Marketing Tips 2023

Pinterest is one of the most popular social media platforms globally with over 450 million monthly active users. Pinterest is a visual platform, providing a unique way for you to reach new potential customers. Pinterest users are seeking inspiration – a new workout routine, how they can change up their style, fun recipes, places to go on their next trip – so give it to them!

With a strong Pinterest marketing strategy, you can increase awareness, generate traffic to your pages and increase your conversions with 83% of weekly Pinners having made a purchase based on content they saw from brands on Pinterest. Want to know more? Let us lay down the basics for you.

How to increase Pinterest traffic

1. Fresh Content

Pinterest is flooded with old content that has been published and stored on the platform for years and years. Creating new and exciting content is one of the most organic ways to navigate your way through Pinterest, stand out and get noticed.

Failing to post new content is one common flaw most businesses fall into. But, it can be as simple as posting content that you have on hand that you would usually post on your website or other marketing platforms.

If new content is a hassle, not to worry. The option to revise pins is one convenient way to create fresh content.

2. Make Posts Different, Bold and Memorable

Gone are the days of pinning mediocre pictures. The more daring and exciting your photos look, the better. Brainstorm exciting ways to showcase your brand that will inspire your followers.

You could try incorporating humor or satire into your posts with punchy and succinct descriptions. If you have seen a meme trending across your socials, come up with a post relating it to your business. This will prompt your followers to reshare and pin your photos enhancing your Pinterest traffic.

3. Grow a community

Engaging in online communities can help you bring together like-minded people and reach your target audience. Think of your Pinterest page as a two-way street – if users talk to you, talk back! This is a great way to boost your engagement and grow a loyal following.

Develop a strategy for how you will interact with users so it is consistent, professional and aligned with your brand culture.

4. The Idea Pin

When someone ‘Pins’ one of your posts, they are saving it so that they can collate boards of inspirational content. For business pages, you can create Pins that link back to your website.

‘Idea Pins’ are the most recent offering on Pinterest that allows users to maintain pins on their own platform even after they’ve been published. With this feature, users are able to pin multiple images, lists, and videos in a single pin. Needless to say, this feature is ideal for product curation in an exciting and innovative way.

5. Playing With Algorithms

Understanding Pinterest’s Algorithm is helpful when thinking about your Pinterest Marketing Strategy. Pinterest’s algorithm determines what pins will be shown in a user’s feed. To make sure that your posts have a high chance of showing up in users’ feeds, post high-quality images with keywords in your descriptions so that your post appears in the search results. You should also be active on Pinterest – post regularly and engage with other users!

Reference Link: https://www.growmofo.com/pinterest-marketing-tips-2022/

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Learn How To Promote Your NFT On Twitter With This Easy Guide

If you’re not already promoting your NFTs on Twitter, you’re missing out. Twitter is the platform of choice for many NFT artists and traders. With its high rate of user engagement, user-friendly features and accessible short-form content, it’s ideal for promoting your work. It allows you to reach a large audience size easily with concise announcements, tease out new content and build hype around your upcoming releases.

Check out these tips and tricks to boost your NFT Twitter engagement!

Create a Hashtag When adding hashtags to your Tweets, you want to choose ones that are specific to your brand and ones that are trending. Consider creating a unique hashtag for your brand as a whole and then hashtags relevant to your individual NFT collections. This will make it easy for your audience to track your new releases and find information about your collections. Then you should add some hashtags that are popular so that your work gains exposure to new audiences. Do some research and find out what’s trending!

Meet the NFT Twitter Community Take the time to see what other NFT projects are in the works. Following and interacting with like-minded people is a great way to start growing your own audience. Consider partnering with established NFT projects. To do this, find people with a similar audience and vision as you and consider reaching out and suggesting a collaboration. This is a great way to join the community and get your work out there!

Get people talking The key to effective NFT promotion is creating hype before you release your collections. You could Tweet hinting at exciting news! Consider emphasizing your release as limited so users get excited and feel an urgency to buy. The reaction you get to these Tweets can also be helpful in gauging interest.

Let people get to know you! Say hello to your followers! This is a fantastic way to join the NFT community and build up strong partnerships. Post get-to-know-me content or behind-the-scenes shots! Another great tactic is to retweet content from other creators that inspires you. At the same time, make sure your social media isn’t a one way street. If your audience speaks to you – speak back! Consistently respond to comments to create a sense of community.

Run a contest or Give away Get people excited about your NFTs by running a contest or giveaway. You could ask your audience to repost one of your Tweets, follow your account, or tag their friends in your comment section. The more they do – the more entries! This is an easy way to generate awareness and boost your Twitter engagement.

Consider Signing up for Twitter Blue Twitter Blue is an opt-in paid monthly subscription that gives Twitter users access to premium features. Twitter Blue is available for users in the US, Canada, Australia, and New Zealand for iOS and Android.

Part of the subscription is access to Twitter Blue Labs, where subscribers are able to try out new features before they are released to the public. One of the features currently offered is to make your NFT your profile picture. If you use this service, your NFT will display in a special hexagon shape which verifies you as the owner of that NFT. This is an excellent way to promote NFTs on Twitter. To learn more about Twitter Blue, or for instructions to subscribe, click here.

Otherwise, keep an eye on their Twitter @TwitterBlue for updates and for this feature to (hopefully) go public!

Reference Link: https://www.growmofo.com/learn-how-to-promote-your-nft-on-twitter-with-this-easy-guide/

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Best Social Media Monitoring Tools

To get the most out of your social media strategy, it’s important that you understand and monitor your audiences. Knowing who they are, how they interact with your content, and what they like is essential to optimizing your advertising and growing your business.

There are many different types of data you can gather depending on the nature of your business and the forms of social media that you use.

These tools will help you understand your audience, maximize engagement and hopefully boost conversions.

It is also important to understand the difference between social media monitoring and listening. Social media monitoring is about how your brand is mentioned on a micro scale, such as how your audience responds to advertising campaigns. Social media listening has a much wider focus. It intends to understand how customers are talking about your brand by recognising relevant conversations, as well as trends occurring in the wider industry.

GrowMofo GrowMofo creates freedom in digital marketing by delivering a user-friendly and fully integrated solution for all businesses. Using the GrowMofo platform, you can schedule, publish and monitor your posts across socials on one simple dashboard. Growmofo provides clear and simple social media analytics so you can stay on top of your campaigns and measure your growth.

Digimind Digimind is a software program that helps you to understand consumer insights, marketing trends, your competitors and more. It provides market research in a simple and digestible format using AI-Powered social media listening and market intelligence software.

Brand24 Brand24 focuses on managing your online reputation by monitoring your business’s mentions across socials, news, blogs, reviews, forums, podcasts and more. This enables you to follow up on positive comments about your business which can help you build a strong brand culture and boost engagement with your audience. You can also respond to negative comments, giving you the opportunity to recognise errors in your business and make improvements.

Keyhole Keyhole automates your social media reports into a user-friendly and shareable dashboard. It is perfect for keeping track of your social media mentions as it provides you with analysis of preferred hashtags, keywords and trends.

Talkwalker Talkwalker is an advanced consumer intelligence acceleration platform designed for social media listening. Their trademarked ‘Blue Silk’ technology is the backbone of the platform, bridging internal and external data from consumers to deliver precise strategic insights. It has heaps of unique features – including image recognition technology which helps you see social media posts of your brand even when you haven’t been tagged or included in the caption. Talkwalker comes with more services than other social media monitoring tools, but it is considerably more pricey (starting from around $9,000 per year).

TweetsMap TweetsMap shows you what your audience is talking about. The platform’s Twitter follower analysis tools allows you to understand the community that engages with your brand and provides audience insights. They also have a feature allowing you to analyze your Twitter following growth and history so you can identify what sort of advertising works best for you.

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2022 Guide to Lead Generation and Marketing Automation

Understanding how lead generation and marketing automation works best can be complex. Optimising your digital presence in 2022 has never been more critical. 83% of marketers believe that the quality of social media posts is more important than quantity. 85% also rank short-form videos as the most effective social media content. Here’s how marketing automation software platforms can help you make an impact.

Your Business, Your Way Take control of your digital advertising confidently, so your clients receive the undivided attention that they deserve. Relying on a B2B marketing strategy can be costly and unreliable.

Optimal Organisation Schedule all of your posts in advance and across all social media platforms with the click of a button. Start saving countless hours better spent on customer management.

Aggregated Analytics Access real-time analytics across all platforms that have active campaigns. Knowing what content works best is key to optimising future posts and reaching new clients.

All-In-One Platform Coordinate your content across platforms, launch automated ads and collate real-time data all in one spot. Stop wasting time moving between platforms to understand what makes your audience click.

Ads Made Easy Choose your budget, platform and then approve which ads you would like to run. GrowMOFO’s streamlined dashboard takes the guesswork out of your digital strategy.

Marketing automation software platforms are paving the way for lead generation. However, 2022 digital marketing statistics show that knowing the basics of social media is not enough. If you’re interested in learning more about how GrowMOFO’s industry-leading platform can help your online training business, check out our success stories or book a free demo with one of our trusted team members.

Reference Link: https://www.growmofo.com/2022-guide-to-lead-generation-and-marketing-automation/

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We’re offering smart, simple tech solutions that are guaranteed to drive results, giving clients back the time and tools they need to propel their business forward. Our 3-step automated ad creation system makes digital marketing easy. Simply choose your budget, platform and then approve which ads you would like to run.

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5 Reasons why you should consider getting influencers

Who knew that influencer marketing would’ve taken off the way that it has!

Being an influencer used to be purely reserved for celebrities or those with high followings; Now anyone who can create interesting content or know how to talk to their audience has the potential to become an influencer – Making influencer marketing a whole more accessible for brands to start using.

With a larger reach, brands should consider employing a range of influencers to develop trust with their audience and increase conversions.

Here are a few more reasons why you should consider onboarding influencers:

REACH THE RIGHT PEOPLE

Aren’t all people the right people? Well, not quite. For example, If you’re a cafe, and you reach out to a food influencer for work, your products and services will go directly in front of the right eyes. By using influencers, you’ll be able to reach a certain niche. This means you can reach the people you actually want too, rather than just everyone.

SOCIAL PROOF

If you’re wondering what social proof is (don’t worry we had to google it too) it’s basically trusting what people say about a product or service – Like reading a review online. Influencers provide both a verbal and visual way for your audience to build trust with your brand by recommending or demonstrating how the product positively impacts their lives.

SAVE ON COSTS

The beauty of influencers? It’s overall a lot cheaper to create content. No more shoot days or excessive use of resources – An influencer will do most of that for you!

11 X ROI

Considering that influencers increase reach, boost engagement and save on costs, it’s only natural that brands receive a higher ROI than most other marketing services.

BOOST ENGAGEMENT

Influencers are there to basically interact with their audience, so they probably have a better, and more or less deeper understanding of their audience than you do. With this understanding, comes more engagement.

If we haven’t sold you, why don’t you try them out for yourself? Not sure how to engage with influencers to get them on board for your brand? Don’t worry, our friends down at https://www.growmofo.com/ can help you out.

Reference Link: https://www.growmofo.com/5-reasons-why-you-should-consider-getting-influencers/

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How to Write Engaging Tweets

We all know that Twitter is a great way to keep up with what’s going on around the world and connect with people, but you may not realise that it’s also the perfect place to build your own personal brand and gain recognition in your industry. One of the best ways to do this on Twitter? Create engaging tweets that attract plenty of retweets and favourites, and use them to start conversations. Engaging tweets can help you spread your message to new followers who are interested in hearing what you have to say, and they can help strengthen existing relationships as well.

A Strong Call-to-Action With a strong call-to-action, you can get people on Twitter and other social media sites to engage with your posts. These calls should be clear, succinct, and engaging—in both written copy and design—to boost clicks and comments. A great example of an effective call-to-action is: What do you think? Reply using #[hashtag]. Posts with hashtags receive 2x more engagement than those without.

Capitalise on current trending topics What’s trending on Twitter? Using a hashtag, you can incorporate keywords into your tweets. Hashtags categorise your tweets and make them more easily searchable. With hashtags, you can connect with others who share similar interests or follow specific topics and events. Here are a few tips for using hashtags to reach new followers:

1. Use four or fewer hashtags per tweet. 2. Hashtags that use an excessive number of words can come across as spammy. 3. Use hashtags that are specific to your industry or interest area.

Use a content scheduler to help you plan and map out the content around trends.

Use your own words Most people think that Twitter is a quick, one-to-many tool. This couldn’t be further from reality. The best tweets contain only 140 characters but they say more than a novel. A good rule of thumb: don’t use more than 70 characters if you want your tweet to have a fighting chance of being retweeted and spread virally on Twitter.

Send regular tweets By now you’ve probably heard that you should be sending regular tweets throughout your day, and making sure you have an engaging tweet at all times. If not, that’s what we’re here for. Tweeting on a regular basis keeps your followers up-to-date with your latest thoughts and announcements. It also increases followers, who will in turn help spread your message farther than ever before.

Include images in your tweets As a general rule, posting images with your tweets can be an effective way to grab attention and communicate your message. Twitter users seem more likely to interact with content that includes visuals, so if you want your tweets to be successful, try adding photos or graphs. You’ll increase engagement and boost followers, too! Just make sure that any images are consistent with your brand identity and don’t contain offensive material.

Interact with your audience Build your social-media audience by interacting with people who engage with your posts. Take some time every day to reply to and like other users’ tweets, retweet their content, and reply when they @ you in a tweet. If you want to give yourself more visibility, ask your followers what they want from you. Do they prefer links or images? Vague updates or short sentences? Responding will help you find out what works best for them so that you can keep them engaged and increase their loyalty as followers.

Understanding how to create engaging Twitter posts is just the first step, it can still be difficult to get started and understand effectiveness by interpreting the data provided in the Analytics. We’re here to make your life easier! Try a free demo of GrowMOFO’s automated digital marketing platform to put our advice into action and automate your ads.

Reference Link: https://www.growmofo.com/how-to-write-engaging-tweets/

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5 Reasons why you should consider getting influencers

Who knew that influencer marketing would’ve taken off the way that it has! Being an influencer used to be purely reserved for celebrities or those with high followings; Now anyone who can create interesting content or know how to talk to their audience has the potential to become an influencer.

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Why is ‘Empathy’ such a huge brand value?

We’re human. We all need compassion, love and empathy to succeed in this crazy thing called life – and this applies to the world of business too!

Having the ability to understand what other people are going through allows us to become really great in the marketing game – even though it’s not something that they teach you in university, or even in life more or less. Empathy is something that you must learn yourself throughout the course of your career, and it’ll change the way you market to your consumers.

If you’re able to put yourself in the shoes of consumers and understand all their wants and needs, you’ll be able to implement this in the products, services and content you create, and consumers will be more likely to purchase.

True brand empathy comes from sharing a journey with your target audience, delving below the surface to create true connections on a more emotional level.

The truth is, consumers don’t want to see your brand’s content, as they’re slammed with a plethora of marketing materials on a daily basis – content that often does not add value to their lives in any way, shape or form.

So how do we add value and show empathy to our consumers?

Understand what triggers them

People invest emotionally in the products they purchase. So the business they purchase from needs to understand what triggers that emotional response, and invest in them personally.

Set them up for success

We all want to be successful at what we do – so we follow brands that inspire us, provide information and give us an edge when it comes to our marketing. Companies that create content that empathises with this need will hold greater power over their consumer base.

Make them human, no like really

There’s no one way for a customer journey, we’re human and we don’t always follow a set path – therefore there’s no way to really predict which way a customer will go! If brands design content that aligns with their audience, whilst humanising their own personal brand, they’ll have greater potential to predict where the customer will want and need in order to process the payment.

Reference Link: https://www.growmofo.com/why-is-empathy-such-a-huge-brand-value/

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10 Tips for an Engaging Instagram Post

Instagram has grown to become the second most popular social media site, with nearly 700 million users worldwide. It’s no surprise, then, that businesses are flocking to Instagram in droves to connect with their customers and build their brands. But just because your business has an Instagram account doesn’t mean you’re making the most of it. If you really want to make your posts engaging and get the most out of them, you need to follow these 10 tips for an engaging Instagram post.

1) Add a Caption Adding a caption to your picture can be a great way to engage with your followers and encourage them to comment on and like your photo. This is also a great place to expand on the content you’ve posted or direct viewers to your website for more information. By adding captions you not only engage with followers but also allow people viewing your photos to leave comments.

2) Try Out Different Filters If you’re posting a photo that shows off your product, try using a filter that brings out its colours or shows off its texture. If you’re posting a funny meme, try using a black and white filter to make it look more professional and serious.

3) Try Playing With Angles We live in a world of selfies, a sure-fire way to make your photos stand out is to play with angles. While most people are used to seeing faces at eye level, try taking some high-angle or low-angle shots to put a fresh spin on things. A content scheduler can help you plan and map out the content you want to post and when you can use it as a visualising tool to ensure there is variety in your content.

4) Play With Lighting Switch up your photo style every once in awhile to add some variety to your feed. You can also use editing apps like VSCO Cam or Snapseed to edit your photos after you’ve taken them. You don’t have to be a professional photographer to take good pictures—just play around with angles, lighting, and filters until you find something you like! Experimenting is key.

5) Use Hashtags Hashtags will allow you to engage with other users who may share your interests. Use relevant hashtags in every post, but use them sparingly (one or two hashtags is generally plenty). Not only are too many hashtags annoying and overwhelming, they can also make your post seem like a sales pitch and drive away potential followers. Whenever possible, include a hashtag that incorporates your brand name. This will get you noticed by users who may be interested in your company.

6) Tag People To ensure that your post gets seen by as many people as possible, be sure to tag users who might want to engage with it. Tagging high-profile users or influencers on your topic could also help you get more engagement, so don’t be afraid to throw a few of those in there too.

7) Use Location Tags People love knowing where your photo was taken. Tag your location to spark curiosity and increase engagement. It also helps people find local businesses in their area, which is always a plus!

8) Use Emojis The use of emojis is on the rise. The pictorial representation of a facial expression or concept can make your social posts more fun and engaging.

9) Post in the Right Time of Day If you want to get more likes and comments on your posts, make sure you post them at times when your audience is most active. For example, if you’re targeting college students, then mornings and afternoons are probably your best bet. On weekends it’s probably better to steer clear of weekend evenings as many users will be busy socialising. This isn’t always true (it depends on what time zone they live in), but it can give you a good general rule of thumb.

10) Share Your Favourite Resources Feel free to share your own favourite resources in your post. It can be helpful for readers who are just starting out on Instagram and don’t know where to begin.

Understanding how to create engaging Instagram posts is just the first step, it can still be difficult to get started and understand effectiveness by interpreting the data provided in the Analytics. We’re here to make your life easier! Try a free demo of GrowMOFO’s automated digital marketing platform to put our advice into action and automate your ads.

Reference Link: https://www.growmofo.com/10-tips-for-an-engaging-instagram-post/

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Why Do I Need to Know My Ad Metrics?

Google and Facebook have made it easier than ever to advertise on their platforms, but also harder than ever to keep track of the ads you’re running, how much they’re costing you, and how well they’re doing overall. The solution? It’s time to get some metrics under your belt so you can get more targeted with your ads and avoid wasting money on those that aren’t doing the job. Understanding your ads metrics is essential in getting an accurate idea of how your business is doing. Let’s dive in!

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How to Write Engaging LinkedIn Posts?

LinkedIn, the social network focused on business and professional connections, has something that other social networks don’t have—business-related content. If you’re new to LinkedIn, or even if you’ve been using it for awhile, it can be hard to know what to write about in your posts. We hope these tips will help you to write engaging LinkedIn posts that will attract new connections and attract potential customers as well.

Why LinkedIn?

Posting on social media sites like Facebook, Twitter, and Instagram can be a good way to get your content out there and engage with your audience. But not all social networks are created equal when it comes to engagement. A recent study from Lithium found that 33% of professionals have seen an increase in engagement after posting on LinkedIn. That’s because LinkedIn users are highly engaged already—and your content has less competition.

Five tips for writing engaging LinkedIn posts

It is likely that more than 20% of your followers are going to read your post. So make it worth their while by following these tips:

1. Don’t just write about yourself; share how you can help others. 2. End on a question that encourages comments and shares from readers. 3. Have something important to say—and be sure it is unique! 4. Use images in your posts to break up text, increase engagement, and get more views. 5. Be authentic, personal, and friendly when writing your posts.

The key to making an engaging LinkedIn post is being relevant and helpful. People will respond well if they feel like you have something valuable to offer them.

How to measure your success

One of your goals with every professional social media account is to gain more followers and build a strong brand for yourself. With that in mind, you want to know whether your LinkedIn posts are successful in driving engagement. The easiest way to measure your success is by setting up Google Analytics tracking on your posts. This will tell you how many people clicked through from your post to other pages on your site or other sites (including LinkedIn).

It’s important to note that these numbers can be skewed if people share your content on other platforms like Facebook or Twitter, so it’s best not to rely solely on analytics data when determining if a post was successful. Instead, look at all available data—analytics included—and make an informed decision about what worked and what didn’t. If one type of post performs better than another, try to replicate that type of post. Or, use different types of posts strategically; consider using serious content one week and lighter content another week based on your audience’s needs and preferences. A content scheduler can help you plan and map out the content you want to post and when. There are no hard-and-fast rules; just experiment until you find what works best for you!The idea behind LinkedIn is simple: Share interesting articles with your network while promoting yourself as an expert in your field.

Understanding how to create engaging LinkedIn posts is just the first step, it can still be difficult to get started and understand and interpret the data through Google Analytics. We’re here to make your life easier! Try a free demo of GrowMOFO’s automated digital marketing platform to put our advice into action and automate your ads.

Reference Link: https://www.growmofo.com/how-to-write-engaging-linkedin-posts/

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Best Social Media Scheduling Ideas

Understanding the details of social media scheduling tools is the first hurdle toward a successful social media strategy. The next step is creating new and fresh ideas for your content that keep your audience engaged whilst aligning with your overall brand identity. Social media scheduling trends come and go, but certain content types prove powerful throughout time. Here are a few tried and tested techniques that we recommend.

Repost Audience Engagement You don’t always have to rely on yourself to create content for your social media scheduler! Let your followers, fans or fellow industry professionals do the talking by sharing or reposting their content. This content is a perfect way to place your business within the shared space of your industry and let your audience know that you do not operate inside a bubble.

Take Advantage of Trending Topics Engaging with trending topics on social media platforms is an effortless way to capitalise on specific cultural moments or events. While you often have a limited timeframe to work with before the content becomes irrelevant, this type of post can gain a lot of traction if done right. Try and avoid politically charged content or delicate subjects as a rule of thumb.  

Develop a Regular Content Series Creating a thematic connection between your social media posts is a sure-fire way to draw in your audience and keep them engaged for longer. By consistently posting a specific content style daily, weekly, or monthly, you allow your followers to anticipate and look forward to your posts.  

Create Short and Sweet Video Clips Considering social media videos generate 1200% more shares than text and image combined, with 95% of this information is retained by the viewer, scheduling bite-sized videos should be a no brainer. Creating videos may seem super complicated and time-consuming, but all you need is something simple and a few seconds long to capture your audience.  

Design Tutorials or Guides When it comes to step-by-step tutorials or quick guides, social media posts can be as effective as blog posts. This type of post suits a brief video that can condense an idea simply in under a minute. Pair this with a detailed caption if you cannot include all the information you need.

Poll Your Audience Using organic insights and ads analytics to understand your audience certainly helps, but why not cut straight to the source? It’s a no brainer that social media users love sharing their opinion, so conducting a simple poll is a straightforward way to keep your followers engaged whilst gaining insight into their personal preferences.  

Having a solid grasp of social media scheduling tools helps to cut down inactive time so you can focus on your clients. With the stakes of social media strategy rising higher and higher each year, making sure your content consistently hits that mark can feel impossible. When using GrowMOFO’s social media scheduler, keeping these content ideas in mind will ensure your strategy for success. Our leading digital marketing platform includes access to a database of over 1 million royalty-free images, so you are never without inspiration!

Reference Link: https://www.growmofo.com/best-social-media-scheduling-ideas/

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06 Tips for an Engaging Instagram Post

Instagram has grown to become the second most popular social media site, with nearly 700 million users worldwide. It’s no surprise, then, that businesses are flocking to Instagram in droves to connect with their customers and build their brands. But just because your business has an Instagram account doesn’t mean you’re making the most of it. If you really want to make your posts engaging and get the most out of them, you need to follow these 10 tips for an engaging Instagram post.