Been thinking about the EAH x Selfridges merch Mattel did around 2013... It's certainly something that existed. I never see people bring them up on here, so why not write a long post about it? A little thread below about this rather obscure collaboration:
The EAH x Selfridges was a rather limited time edition designer collaboration that was made for the Frieze Art Fair, which was held in London on October 15th 2013. They created a total of 8 exclusive items: 3 shirts, 4 bags and 1 doll.
Let's take a look at the shirts first. They made only 3 white shirts with Raven, Apple and the main core cast girls using watercolor paintings made by Princess Julia. They costed $30 each. More info about this can be found on Princess Julia's Blogspot.
(Apple and Maddie being mishmashed together on that 3rd shirt is kinda cursed ngl)
There were also carrier bags with these same paintings that were given away around the time of the event.
There was also these bags. According to the little info available about it, they costed around $250 each, and were made by four different designers in the Selfridges team: Claire Barrow, Ashley Williams, Ryan Lo and Bobby Abley, which were all inspired by EAH characters:
The first one with the racoon bag was created by designer Ashley Williams inspired by... Apple White? This is what Williams said about the design choice:
"I was inspired by Apple White who is the daughter of Snow White," said Williams. "I thought it would be cute for her to have a woodland creature as her pet, so the handbag I've designed is in the shape of a raccoon as I thought its stripy tail would be cool in multicolour."
Source: Vogue
The shattered mirror looking one is inspired by Raven Queen and was created by Claire Barrow, whom quoted:
"I've been inspired by the daughter of The Evil Queen in Snow White. I wanted to do something with a smashed mirror to show rebellion against her past and against the traditional norms of beauty."
Source: Vogue
We also got these three tea bags designed by Ryan Lo and who were inspired by Madeline Hatter (mostly based on her color pallete)
And last we have this bear-bag designed by Bobby Abley, and which it was inspired by Blondie Lockes.
(Personal opinion: I think it was a rather weird design choice to make this bag's colors red and white. Aside from the bear theme going on, It doesn't bear much resemblance to Blondie's design, I think it would have looked better if they gave it a Blue/Yellow scheme to it, but this is just my opinion lmao)
And last but not least, we also got this ""Blondie Lockes"" exclusive doll (let's be real that's not Blondie that's an Apple doll ffs) which was also made by Bobby Abley. According to the very first pic in the thread, the doll was sold for $120 (apparently).
(Also I've never seen anyone with this doll in their collection, it's so obscure that not even pictures of her doll box are available online, very interesting indeed).
Like I said before, there is not much information about this collaboration online, and I could not find any pictures or posts of people owning these merch, aside from the ones that were took in the aforementioned Frieze Art Fair, like the ones below:
Source: Wonderland Magazine
More pictures from the art fair, including the last two can be found on this link. (I didn't want to include all photos of the event cause it'll make the post even more longer than it already is oops)
Anyways! I think this was a really interesting collaboration, and I wanted more EAH fans to know about it, cause again I feel that it's not really brought up much (and I can see why, there's not much info about it online) I hope this thread was worth the read :)
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