STANLEY MILGRAM'S STUDY OF OBEDIENCE (1963): METHOD
In 1963, social psychologist Stanley Milgram conducted an experiment on obedience. He placed a newspaper advert requesting an hour of the time of 500 men in exchange for $4.00 (plus a further 50c to cover their travel) in order to carry out a study regarding memory and learning. The participants Milgram asked for were men from the New Haven area, aged between 20 and 50. The full advertisement can be seen below.
(click here for full size)
40 of the applicants were chosen for the experiment.
Upon each subject's arrival at Yale University, he was introduced to another man whom he believed to also have applied for the study, though was actually a confederate of Milgram's. Both of the two men drew a slip of paper to determine who would be teacher and who learner, though it was rigged in order for the subject to always be the teacher; both cards said 'teacher' and the confederate always said his read 'learner' instead. The confederate was then taken to a room and had electrodes strapped to his body and given a sample electric shock of 45V. The subject was taken to a room containing an electroshock generator, ranging from 15V to 450V with interludes of 15V. It was explained to him that he must read to the learner word pairing questions, and that each time the learner incorrectly answered the teacher must administer to him an electric shock, increasing by 15V for each incorrect answer, though in reality no shocks were being given.
Recordings of the learner reacting to these shocks was played to the teacher, though he believed them to be the real reactions of the learner. After several voltage increases, the learner would bang on the wall which separated them both, and at 300V he complained of heart conditions and refused to answer any further questions. From 315V to the final 450V, no sound or answers came from the learner.
Several people asked not to continue further with the experiment as the learner displayed his discomfort, and at these points four verbal prods were given. These prods were:
The experiment requires that you continue.
It is absolutely essential that you continue.
You have no other choice, you must go on.
Should the subject have still wished to stop after the four prods, the experiment would be over. Should he not, however, then the experiment would continue until all shocks up to 450V had been given. There were also other prods for more specific comments; if the teacher asked whether the learner might suffer permanent physical harm, the experimenter replied, "Although the shocks may be painful, there is no permanent tissue damage, so please go on." If the teacher said that the learner clearly wants to stop, the experimenter replied, "Whether the learner likes it or not, you must go on until he has learned all the word pairs correctly, so please go on."
After the experiment ended, the participants were fully debriefed and told of the true intentions of the study, and were re-introduced to the uninjured confederate, Mr. Wallace. 12 months later, all participants were given a survey in order to review that they remained psychologically undamaged by the experiment.
A VIDEO ABOUT THE EXPERIMENT CAN BE WATCHED HERE