as i reflect more, i have to say one of the biggest aspects that turned me away completely from traditional publishing is the social media prevalence. there was such a clear expectation, literally from the moment you submit your manuscript for consideration, that you either already had a following on insta/the-platform-formally-known-as-twitter or would be committed full throttle to creating one. there was no question about it. the idea that you would sell not just your book, but yourself, online was baked into the very potential of your manuscript seeing the light of day. and i remember lurking in those spaces and seeing every single aspiring author regurgitating the same plucky, quirky posts, and sharing the same "friends" on the platform, and justifying x y z aspect about themselves as an author rather than telling me anything substantive about their novel (no true synopses in sight here -- just a quippy, 240-character logline usually filled with tropes). it literally felt like being surrounded by clones, or generic-writer-bots, and i was supposed to be inclined to show interest in their writing because of their PRESENTATION on the-platform-formally-known-as-twitter, rather than the actual writing itself. it's even worse now with tik tok and "booktok."
every single book i have ever loved, have ever called a favorite, always grew from the book itself. not the author. most of the time, i didn't know who the author even was, and i rarely take the time to go investigate further. the value and heart of a book lies in the words on the page, the content inside the manuscript -- not the name printed onto the spine.
i just really hate this trend in publishing where the author has become more of a draw or more important than the story itself. we are writers, we're sharing our writing. the story is what it's supposed to be all about; if that isn't connecting with the readers, what else matters? certainly not that -- and it's simply not worth commodifying your literal personhood just to get another click.
