The Subtle Effect of Colour and Typography on Consumer By Harneet Kaur
Understanding consumer behavior is essential for companies and marketers. Only by getting
a keen sense of what makes a consumer buy from a brand and not the other can companies
improve their sales and profits. There are various aspects that determine a consumer's
behaviour but herein we focus on the two silent, but equally influential aspects: colour and
typography.
Colour psychology has been around long. Colours can depict our mood or they can make us
feel a particular mood. Typography or font psychology, on the other hand, is newer but is
beginning to find its need in analyzing consumer behavior.
Read more here :Â https://hobovideo.medium.com/the-subtle-effect-of-colour-and-typography-on-consumer-89900f3b6df6
Roposo being a platform that is being adopted rapidly by the Indian consumers
and mainly millennials holds a lot of potentials to be used as one of the main
platforms where influencer marketing can be conducted. With its growing users
and increasing population of influencers on the platforms, the platform is very
likely to join other top league social media platforms like Instagram and
Facebook. Starting to create content exclusively in Roposo and gaining
followers can give influencers a head start when Roposo finally emerges as one
of the important platforms for Influencer Marketing. In Roposo too choosing
and sticking to the influencerâs niche helps influencers gain following regularly.
Read more here :Â https://hobovideo.medium.com/how-to-use-roposo-a-beginners-guide-7ef309bfab1c
Influencer News: All You Need To Know This January 2021 By Hobo Video By Raja Anjana Kothapalli
Read on to know the complete influencer news for the month of January 2021 compiled and consolidated by Hobo Video from trusted news sources. Read and find out all you need to know about the happenings of influencers and influencer marketing around the world via this monthâs edition of influencer news.
Read more here :Â https://hobovideo.medium.com/influencer-news-all-you-need-to-know-this-january-2021-by-hobo-video-b9f7696703d4
How To Make Your Brand Attractive To Gen Z: Key To Engage The Digital Natives
By Raja Anjana Kothapalli
Born and brought up in a world with huge innovations and technological advances, the Gen Zers are the first digital natives. Marketing to Gen Z requires more than the traditional methods. With the purchasing power of Generation Z rising, a brand needs to connect with the digital natives. So, who are the Gen Zers? What are the characteristics of Gen Z? How to make your brand attractive to Gen Z? What are the challenges brands face when marketing to Gen Z? Read on and find out.
MOJ: The Made In India TikTok Competitor By Gunjan Chandok
Within a  few years after being launched, these short video-sharing apps have gained immense popularity. Moj is one such video-based social media platform made in India. Its many counterparts include TikTok, Josh, MX TakaTak, Mitron, Chingari, Roposo, etc. Hobo Video brings to you 5 different ways to earn money on the Moj app. Read on to know more.
Josh: A Guide To Use And Make Money By Vinayak Kumar
Josh provides you a very good experience through its amazing features
and contents which is curated just for you. It has removed language
barriers through its multilingual platform. You can create amazing
content through its inbuilt video editing features, participate in challenges
and earn cash prizes.
You can also earn from Josh through various methods:
1. Promotion
2. Sponsorship
3. Affiliate Marketing
4. Branding
5. Collaboration
Read the article to know more about Josh and to know; how you can
earn from it !!!
Read more here:Â https://hobovideo.medium.com/josh-a-guide-to-use-and-make-money-5fb720b86e12
Easy Hacks On How To Earn Money On Chingari By Hobo Video
By Raja Anjana Kothapalli
When you create engaging and good-quality videos on a regular basis and have a loyal follower base on Chingari, you are all set to start earning money on Chingari. This article by Hobo Video brings you everything there is to know about the app. What is the Chingari app? How to use the Chingari app? Is the Chingari app safe? Whatâs new with Chingari? Most importantly, how to earn money on Chingari? Hobo Video lists and explains in detail eight different ways to earn money on Chingari. Read on to find out more.
The Best Guide On How To Make Money On Mitron By Hobo Video By Raja Anjana Kothapalli
By Raja Anjana Kothapalli
With TikTok banned in India, if the Mitron app works on fixing its bugs, improving its user interface, and initiate a program to monetize its content creators, the app has good potential. Here is all you need to know about the Mitron app. What is the Mitron app? How does it work? Is Mitron an Indian app? Is the Mitron app safe? Why is the Mitron app temporarily taken down from Google Playstore? But most importantly, how to make money on the Mitron app? Read on to know more!
Why Should an Influencer Want to Promote Your Brand? By Ahile Shima
Brands have one main goal: to produce quality and have it sold. In todayâs marketplace, one of the fastest growing means of marketing is known as influencer marketing. Awareness and sales are more achievable when an influencer is collaborating with the brand. An influencer already has the audience and engagement that is wanted by a brand. It is therefore imperative that a brand sets itself in a position where it can easily partner with social media influencers to reach its targeted consumer base. Knowing what you need for your business and implementing strategy are two different but equally important aspects of any business. It is the intention of  Hobo.Video to use this article to educate brands on the best ways of achieving viable partnerships with relevant and result yielding influencers.
Read more here:Â https://hobovideo.medium.com/why-should-an-influencer-want-to-promote-your-brand-c5784e71de5a
How Brands Utilize Social Media Calendar And Why Influencers Should Adapt To It Too? by Paul Harrison
A social media calendar will save you time and permit you to track and test various
procedures to perceive what resounds most with your crowd. As an influencer,
arranging out a social schedule a very long time ahead of time and preparing posts
early will save you from spending hours for ideas. It will likewise construct more
noteworthy consistency regarding your image voice and style than posting in a
responsive or impromptu manner.
Read more here :Â https://hobovideo.medium.com/how-brands-utilize-social-media-calendar-and-why-influencers-should-adapt-to-it-too-b4276fc037
Why You Should Choose Influencer Marketing To Grow Your Business By Vinayak Kumar
In this highly competitive marketplace, having a good marketing strategy is very important. With, now, the internet being easily accessible, there has been a tremendous growth in social media usage. Almost every person has, atleast, one social media account. So, to reach your target customer, social media is the perfect place. That's why, if you are a new businessman or looking for new marketing strategies to grow your business, then you must consider Influence Marketing.
Here are 5 points as to why !!!
1. Extra Brand Awareness
2. Bring Trust And Credibility To Your Brand
3. Very High ROI
4. Unique Style Of Promotion
5. Very Precisely Targeting Your Audience
Read more here:Â https://hobovideo.medium.com/why-you-should-choose-influencer-marketing-to-grow-your-business-842583d89bf2
How To Make Money On Hobo Video? By Raja Anjana Kothapalli
By Raja Anjana Kothapalli
Hobo Video is a social e-commerce platform driven by short videos. Hobo enjoys a follower base of 310 million. It has an active network of over 24,000 micro and nano influencers. Usually, small influencers get paid less than their counterparts with more followers. In fact most of the time, they do not make money. Instead, they are paid in the form of free products.
At Hobo Video influencers get more than free samples for their videos. They get a share in the revenue from the sales they generate. The percentage of revenue share is highest at Hobo Video. Read on to find out the different ways to make money on Hobo Video.
Influencer Marketing- What is it & how to devise its strategy? By Gunjan Chandok
It is becoming increasingly difficult for brands to get attention on the internet.. That is why the demand for new, innovative digital marketing strategies has been on the rise.
Influencer marketing is a type of marketing which focuses on using key leaders to drive your brandâs message to the larger market rather than marketing directly to a large group of consumers, you instead inspire / hire/pay influencers to get out the word for you.
Influencers are often real-life consumers who have in-depth knowledge about certain subjects. As long as your influencer has a solid reputation and genuine clout, follower numbers are relatively unimportant. What really matters is that their community favorably reacts and responds to their recommendations.
If you want influencer marketing to be more influential, then have a âless is moreâ mindset.
Read more here:Â https://hobovideo.medium.com/influencer-marketing-what-is-it-how-to-devise-its-strategy-9f6b4ddb18cb
Whatâs Popping? 9 Influencer Marketing Trend to Look for in 2021 By Pritika Matkar
By Pritika Matkar
Influencer marketing is a key strategy for promoting a business or products on social media platforms with the influencers yielding great results for the business. Brands are heavily investing in influencer marketing and are actively recruiting influencers for different marketing campaigns.
Influencer marketing is a key strategy for promoting a business or products on social mediaplatforms with the influencers yielding great results for the business. Brands are heavily
Influencer marketing is a key strategy for promoting a business or products on social media platforms with the influencers yielding great results for the business. Brands are heavilyinvesting in influencer marketing and are actively recruiting influencers for different marketing
Influencer marketing is a key strategy for promoting a business or products on social media platforms with the influencers yielding great results for the business. Brands are heavily investing in influencer marketing and are actively recruiting influencers for different marketingcampaigns.
According to market research, about 49% of people on social media say that they rely on recommendations from influencer while making a purchase decision.
According to market research, about 49% of people on social media say that they rely onrecommendations from influencer while making a purchase decision.
With the increase in popularity, demand, and investment in this marketing domain, we can expect many new and exciting things trending this year. Take a look at 9 trends that we at Hobo.Video think, would take the influencer marketing sector by storm in 2021.
With the increase in popularity, demand, and investment in this marketing domain, we can expectmany new and exciting things trending this year. Take a look at 9 trends that we at Hobo.Video
With the increase in popularity, demand, and investment in this marketing domain, we can expect many new and exciting things trending this year. Take a look at 9 trends that we at Hobo.Videothink, would take the influencer marketing sector by storm in 2021.
Why are Influencers Important to Brands? by Paul Harrison
Influencer marketing has made the impression of real promoting in the midst of shoppers
who are continually keeping watch for new items that may coordinate their assumptions. It
works much the same as that. The thing that matters is, the assessment is channelized
towards hundreds or thousands of purchasers simultaneously. Furthermore, it works
adequately than the customary notice strategies. The viability is the thing that makes Brands
and Businesses in 2021 to contribute additional time and assets on Influencer Marketing.
Read more here :Â https://hobovideo.medium.com/why-are-influencers-important-to-brands-d753316a025c
Nano and Micro-Influencers in the Spotlight By Raja Anjana Kothapalli
By Raja Anjana Kothapalli
For the cost of hiring one mega influencer, a brand can hire many micro-influencers. This results in increased reach and engagement. This shift towards nano and micro-influencers from mega and macro-influencers is noticeable in recent times.
This article delves into the hows, whats, and whys of nano and micro-influencers. It precisely answers all these questions. To gain a comprehensive understanding of nano and micro-influencers, read the full article
Female Influencers Ace The Game: Hobo.Videoâs list of Top 10 Female Influencers By Raja Anjana Kothapalli
By Raja Anjana Kothapalli
Influencing marketing has become a platform for many people to express their opinions with transparency, share their experiences with clarity, make connections with followers in niches of their choice, and earn income in the process. Female influencers have been ruling the influencer marketplace for quite some time. A majority of the sponsored content is posted on the social media platforms by women.
Based on the engagement with followers, size of the follower base, quality of content, and relevance between influencer and campaign, Hobo.Video lists down the top 10 female influencers. Click on the link to know more.
