Thumblog

The official blog of Hungry Thumb

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Papa Murphy’s expands SMS effort to 26 states - it has collected more than 100,000 opted-in users.

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QR code at Which Wich

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It’s very clear that proximity matters, and that local merchants have an advantage over big brands. More than a third of consumers are more likely to buy deals from local businesses.

Dave Gilbertson, SaveLocal

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Mitt Romney leverages iPhone app to announce VP.

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Someburros SMS promotional email and collateral piece.

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74% of mobile users say they are interested in receiving mobile coupons through SMS alerts.

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What's next for daily deal sites?

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Nokia's Last Stand?

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Bed Bath & Beyond increases SMS opt-ins with in-store call-to-action.

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How Taco Bell Does QR Codes

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Axe 'peephole' experiment.

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QR codes in Express' latest direct mail piece allow recipients to shop for featured items via mobile. Consumers are also invited to join a loyalty campaign by opting in to the retailer's SMS program. "QR codes allow us to bring this traditional medium to life in a new way by engaging customers with video, offering our loyalty program or creating contests and promotions," said Jim Wright, Express senior vice president of marketing.

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Most visits influenced by online marketing are to QSRs, casual dining gets a disproportionate share, according to NPD’s CREST survey. It finds that while casual dining accounts for one in 10 restaurant visits, it is the destination for one in six visits prodded by online marketing.

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Samurai Sam's SMS campaign in newspaper insert.

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Red Hot Chilli Peppers Concert with NFC Wristbands

How cool.  No more paper tickets.  NFC wristbands instead at concert in UK.  Rock on.

http://www.mobilenewscwp.co.uk/2012/06/samsung-nfc-technology-to-make-uk-gig-debut/

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Some aggressive restaurant marketing from Capriotti's via SMS.

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Summer Brand Camp Presentation Highlights

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