Apr 28, 2018
We created this new identity and it was DOA. The concept: Based on #pantheon (built in 13AD) with an enormous coffered concrete dome. One of my favorite places to visit in Rome. Unfortunately this company closed its doors due to events beyond their control before launching their new identity. We still think it was a strong brand concept, and wonder what it could have grownup to be given the light of day. All good stories from the designers notebook. #designer #typography #branding #graphicdesign #solutionfocused (at Queen Anne, Seattle)