1. Mastery: Personal Development & Leadership: My goal for this course is to be able to apply the concepts and strategies related to Mastery to my fields of interest. I will achieve this goal by
· Keeping the book “Mastery” by Robert Greene as a life tool
· Be honest to what works and does not work for my mind
· Identify with a “Master” of the past and closely relate my life to their’s
2. Defining Client Needs: My goal for this course is to learn to better understand the needs of my current clients first and then implement a new way of brainstorming with new clients. I will achieve this goal by
· Explore different designer-client relationships
· Role reversal: Put myself in the client’s shoes
· Learn to effectively communicate when a client’s idea may not be suitable for their progress
3. Brand Development: My goal for this course is to improve my brand’s presence so that I may be qualified to develop brands of my clients effectively. I will achieve this goal by
· Research a few top brand company histories
· Learn why certain colors are used for specific causes
· Apply my new insights to my own brand
4. Effective Copywriting: My goal for this course is to learn to the best way to play with words to result in sells and interest. I will achieve this goal by
· Studying top brand slogans
· Finding designs with minimal wording and evaluate why it’s effective
· Test new methods learned in my own advertising
5. Design Research: My goal for this course is to explore different design options for the same project and reflect on how each piece should give the same result. I will achieve my goal by
· Study the design for an old product’s ad for 5 different years
· Redesign an old ad with a new method of my own
· Design an ad for different demographics for the same product
6. Organizational Structures: My goal for this course is to develop an organized workflow and set of rules for my company for the days I have a team. I will achieve this goal by
· Get sample workflows from different small businesses in my area
· Find apps that assist with project management and other collaborative activities
· Begin training interns on the workflow and test its productivity
7. Design Strategies and Motivation: My goal for this course is to evaluate how well I am progressing and determine if I need to use other methods to journey to mastery. I will achieve my goal by
· Evaluate how many new tools I have began to use since the start of the program
· Survey clients on my improvement
· Determine if my work productivity has increased or decreased
8. Design Integration: My goal for this course is to find multiple inspiration source that I may always be fresh and intuitive in my designing. I will achieve this goal by
· Research the careers of 3 creatives in both media design and entertainment
· Implement new brainstorming activities
· Learn what fuels my brain activity
9. Multi-Platform Delivery: My goal for this course is to leave the class with an understanding on what the Apple platform offers more than the PC platform. I will achieve this goal by
· Compare & contrast APPLE vs PC
· Identify why certain procedures are better performed on the MAC
· Incorporate MAC usage in my personal life
10. Measuring Design Effectiveness: My goal for this course is to be able to understand the critiques of others outside of my own. I will achieve this goal by
· Use a piece of work to get several opinions
· Brainstorm concepts with friends and family to see how people generate different methods of working
· Use different people to help develop initial design plans for projects
11. Thesis: Presentation of Design Solution: My goal for this course is to be able to take a current client project and utilize all the tools and methods gained in this program. I will achieve my goal by
· Review my Mastery Timeline to ensure I stayed on track
· Review all capstone projects to use as the foundation of my new strategies
· Use knowledge learned to carry out the project
12. Professional Practice: My goal for this course is to continue what I did in the Thesis course. I will achieve my goal by
· Repeating the steps taken to use the new strategies
· Always use this workflow in business
· Create a timeline for after graduation to use in my career