www.ignite-system.com

Latest dispatches from Perry Mardon and the Mardon Coaches.

[ignite-system]

Business Owners - Use an Existing Distribution Channel

I was working with a client early this week who has just set up a new business servicing Turbo Diesel Engines.

He was daunted by the prospect of marketing and all the elements required, setting up websites, social media, brochures, blogs, video marketing, direct marketing and so on and so on (It makes me feel tired even typing it out)!

I cut short his overwhelm by suggesting one very inexpensive - but highly profitable approach!

I suggested he use an existing distribution channel.

What is a distribution channel?

A distribution channel already delivers / communicates to your target market. They have spent the money developing relationships with people in your target market and are trusted by your target market.

As an example;

If you have an organic bread business - you might want to join forces with the Tofu company who delivers to retail outlets all over Australia

If you run a sports massage business you might want to join forces with a gym franchise who promotes your services

In my clients' case I suggested he approach taxi fleet owners, trucking companies, limousine companies etc.

Someone who has a distribution channel has already done the hard work!

Someone with a distribution channel has already done the hard work, they have spent the money building the relationships and setting up marketing and communication structures.

This saves you money and time.

It would take you years and hundreds of thousands / millions of dollars to do the same.

Your marketing message reaches the PERFECT prospect (compare this to advertising etc - where you hope the right people see and respond to your marketing).

Low cost set up

Fastest most guaranteed way of reaching your target market.

You may have to do a % deal - but it is sure cheaper than normal marketing - and the % is a cost of sale which means risk is minimized.

Warm Regards Perry Mardon 

Up and Coming

Lifestyle Entrepreneur Workshop - Major City Tour

Learn to build a business that runs profitably AND independently of you. If you have ever wondered how Perry manages to enjoy so much time overseas surfing and traveling - this workshop will reveal his secrets. It's for business owners with huge desire to escape the 'tick tock' rat race of a world and live a meaningful life with wealth and free time!

Find out more

Loving Couples Workshop - Major City Tour

The truth is - at the heart of every man and woman, there is a desire to love and be loved. A deep urge for intimacy, fun and deep connection and respect, from and for, their significant other.  Sadly most people miss out on this type of quality relationship because we are not taught a road map for developing high quality relationships...this workshop reveals the roadmap.

Find out more

Members Workshop - Major City Tour

Exclusive members only workshop where Perry can teach his advanced work - that he simply can't teach to newbies. Lets get together, have fun and learn. 

Find out more

Coach Intro Workshop - Major City Tour

So you want to be a coach? You love helping others, want work with purpose, can enjoy earning good money and the ability to work from anywhere at the times you choose. Perry reveals the in's and outs of coaching, facilitating and presents his coach training programs and platforms.

Find out more.

FREE Learning Resources

We have heap's of quality learning resources, defining how behaviour patterns and personality styles impact business success, investing, relationships, life purpose etc

Check them out.

[ignite-system]

Why romantic love can’t be trusted when choosing a partner - by Perry Mardon

There is a warmhearted theory based on the idea of romantic love that we should trust our romantic feelings when choosing a life partner.

That romantic idealists believe the feelings of falling in love are an indicator that the person we are falling in love with is good for us.  

Sadly, there is something more insidious going on in the attraction mechanism - and once the euphoric honeymoon period is over - pretty much everyone finds out the truth.

Romantic feelings often set us up with the worst kind of partner - the kind of person who just can't give us what we really want!  

furthermore, the older we get, and the more partners we have had, we might start realising another relationship truth.

Romantic feelings often set us up to keep attracting partners that keep failing us in similar ways ...Yes there is a pattern playing out.

Romantic idealists often become hardened cynics who reject the possibility of love!

At this stage or realisation people often become cynics of love...and start to reject the 'other'. They start saying ridiculous one sided statements that look like this...

All men are unfaithful / misogynists / violent / bastards / selfish / can't be trusted etc .......(as though all men are one way)

All women are unfaithful / uncaring / bitches / selfish / can't be trusted etc .......(as though all women are one way)

There are NO decent partners out there.

As people reject the pain caused by the WRONG choices of their romantic feelings - they lose faith in the possibility of love itself. This in itself can do a lot of damage to one’s psyche as it sets up a rejecting of the thing we want most - to be free to love and be loved by a significant other.

Once the romantic idealist has their heart broken too many times as a result of trusting romantic feelings they become the hardened bitter cynic who rejects love!

It's not their fault though! It ends up a big human mess - hurt feelings, disillusionment - but no wonder! No one is taught anything about love - or falling in love - and more specifically no one is taught the truth about our attraction mechanisms (why we are attracted to certain people and not others).

Understand your attraction mechanisms.

Did you get a class growing up called "How to understand your attraction mechanisms" OR "What personality styles are you compatible with - and what styles will drive you nuts".

No you didn't - and that is a shame - as these classes, if they existed for school kids, would;

Decrease the number of unhappy relationships / families

Increase the joy, love, fun and connection in all relationships - not just the primary ones.

Massively increase the ability to attract a partner who is truly good for you!

The world needs proper relationship education!

There is no need to harden up and reject love - we just need a better understanding of OUR OWN attraction mechanisms (among other things), so we can learn to work with them for our own good!  And we must learn to mistrust romantic feelings (that doesn't mean we can't enjoy them)!

As a people reader I am in the unique position to see a person’s attraction mechanism...and after working with thousands of people I can tell you these truths.

We are attracted to people that will provide a familiar experience (even if the familiar experience is traumatising or deeply uncomfortable).

We are attracted to people that reflect unresolved aspects of our own consciousness.

Regardless of which of the 2 points are pulling the attraction mechanism (and often they intertwine) the basic experience is to attract people that can provide experiences similar to the LOVE TEMPLATE of our childhood.

Our attraction and repulsion mechanisms are often set up in our childhood - driving tricky compulsions that often attract us to people that are bad for us - or stopping us from being attracted to partners that would be good / right for us.

Maybe you grew up with a parent who could not display warmth, or was overly angry, or was so poor all the time that they were in deep survival mode,. Maybe your parents were overbearing helicopter parents, who constantly built you up, or maybe your parents criticised you for not being perfect at things etc - all these things impact your LOVE Template and will play out in your adult life via the attraction / repulsion mechanism!

You must get conscious!

If you deeply desire a connected, intimate and fun relationship - the best place to start, regardless of whether you are in a relationship, or looking for a partner, is to slowly and methodically unpack the behavioural patterns of your psyche so you can CLEARLY see and understand your attraction and repulsion mechanisms.

This requires a careful threading through the compulsions, tricks, and quirks of the psyche.

This is a process of making what was once unconscious - conscious!

In my experience this is a deeply insightful, profound experience that provides incredible rewards. Once you are conscious of these attraction and repulsion mechanisms you can now use 'Pattern Interrupt' and not buy the TRUTH of your feelings.

Like my client, who learned to not go out with men she was sexually attracted to (she was sexually attracted to men that would end up betraying her - which of course mirrored her childhood experience) and to go out with men she was NOT sexually attracted to (she is now happily married).

Without taking the time to become conscious - you will keep experiencing Relationships based on past experiences projected into present time!

Warm Regards

Perry Mardon

Up and coming events

Loving Couples Workshop - Major City Tour

The truth is - at the heart of every man and woman, there is a desire to love and be loved. A deep urge for intimacy, fun and deep connection and respect, from and for, their significant other.  Sadly most people miss out on this type of quality relationship because we are not taught a road map for developing high quality relationships...this workshop reveals the road-map.

Find out more 

Lifestyle Entrepreneur Workshop - Major City Tour

Learn to build a business that runs profitably AND independently of you. If you have ever wondered how Perry manages to enjoy so much time overseas surfing and travelling - this workshop will reveal his secrets. It's for business owners with huge desire to escape the 'tick-tock' rat race of a world and live a meaningful life with wealth and free time!

Find out more

Members Workshop - Major City Tour

Exclusive members only workshop where Perry can teach his advanced work - that he simply can't teach to newbies. Let’s get together, have fun and learn. 

Find out more

Coach Intro Workshop - Major City Tour

So you want to be a coach? You love helping others, want work with purpose, can enjoy earning good money and the ability to work from anywhere at the times you choose. Perry reveals the ins and outs of coaching, facilitating and presents his coach training programs and platforms. Find out more.

FREE Learning Resources

We have heaps of quality learning resources, defining how behaviour patterns and personality styles impact business success, investing, relationships, life purpose etc

Find out more  

[ignite-system]

The view from our Window - Raglan New Zealand holiday April 2015. Got great surf, loved hanging with friends and family. 

[ignite-system]

Announcing the Loving Couples Workshop 

(Open to any sexual orientation). We are taking this ground breaking workshop all over Australia in 2016. If you want to be among the few to experience the heartfelt JOY's of a deeply connected, intimate and fun relationship make sure you attend this workshop. I PROMISE you it will be a game changer. Find out more - https://goo.gl/5PyUfw P.S if you are in Melbourne it's a little over a week away - so hurry!

[ignite-system]

In all major cities - check it out https://goo.gl/5PyUfw

[ignite-system]

Self Observation & Telling Yourself The Truth

[ignite-system]

How perfectionists CAN undermine business growth

[ignite-system]

Sales Training Perth

[ignite-system]

Fun event

[ignite-system]

[ignite-system]

In this episode we discuss the#1 hoax of personal development - fix it models.

[ignite-system]

2 of my favorite woman...Ann Maree and Nat - NZ holiday 2015. 2 ‘mother earth’ types getting the evening meal organised! 

[ignite-system]

In this episode, we look at how the perfectionist part of the personality can undermine quality authentic branding.

[ignite-system]

Patience vs Impatience

In a meditation today I was pondering the word patience (pondering is not the hard logic thinking we use in every day life. Pondering allows the mind to access unconscious and potentially intuitive transpersonal information regarding the subject being pondered on). It is a far softer contemplative approach for getting insight and understanding on a subject.In some spiritual traditions, the word contemplate was used to mean ponder. Anyway, enough about pondering, lets get back to patience and impatience.

Impatience used unwisely in business and life often causes;

Poor decisions to be made

Carefully thought out plans are not engaged or over ridden

Reasoning abandoned

Intuition not accessed

Chronic inflammatory stress on the body

Can take one out of flow - peak operating zones.

Relationships pushed to the edge

Lack of joy

Impatience manifests as pushing behaviour, frustration, stress, insecurity (of outcomes), controlling behaviours (control freak), anger and frustration.

Impatience disconnects one from deeper sources of intuitive wisdom which require relaxation, being, the ‘yin states'.Like most emotional states / there is a deeper reason for the emotion being required by the psyche. With impatience, or the impatient sub-personalities, the impatient sub personality is being used to protect the person from a deeper / less seen (unconscious) more painful sub personality. As an example impatience can be driven by lack of trust, insecurity, scarcity thinking, fear of loss, fear of missing out, greed, anger FEAR of all kinds. The impatient sub personalities are trying to protect one from feeling the underlying sub personalities with any of these emotions.

Next time you are impatient - ask yourself “What am I afraid of by trying to control this with impatience"? The question, if worked with effectively, will help you see what truly drives the impatience. You’re now one step closer to being conscious, and one step closer to transforming the real cause of your impatience.Patience allows

Less inflation on the body mind

Responsive rather than reactive behaviours

Access to reason

Access to logic

Access to intuition

More joy

Better health

Patience is supported by trust, surrender, 'what will be will be' thinking, I am ok now, abundance, faith etcBy the way - there is a time and place for impatience. Like every human emotion - there is no bad emotion- just functional and dysfunctional uses for it.As an example see this kid - here - photobombing this photo: It’s Zak my youngest son (He is a lot older NOW). Using impatience to get him to clean up, do his homework, get to school on time has been a wonderful tool (If I could insert a smiley face here I would).

[ignite-system]

Expression , Joy and Purpose - Post by Josh Stone

This week I worked with a client who knew on some level and could even sense that they had a greater purpose in life that was calling them to action. This concept of being called to fulfil a higher purpose was triggering parts of their personality to the point where they had shut down and disconnected from these higher aspects of their personality linked to their passion and purpose.

A lot of the time we are so scared about tapping into our higher calling because of what it might mean for us - it might mean we have to change careers, leave a relationship that is holding us back, or on a very deep level we may have a fear of failure “what if I go for this and it doesn’t work out?"

You see, human beings at a fundamental level crave being creative and expressive and it’s during these moments of genuine expression of who we are that we become truly fulfilled. When we are aligned with our greater purpose and are acting from the parts of our personality that create joy in our lives, we become highly energised and motivated. When we repress the energy created by the parts of our personality that are linked to our joy and purpose, we become agitated, frustrated, stressed and even depressed – this is because we are dis-owning rather than owning and acknowledging these inspirational parts of our personality.

All of us have a purpose in life, a reason for living, a set of skills meant to create inspiration in ours and others lives.

[ignite-system]

Get your complementary sub-personality report

You may wonder where we have been? Nothing on Facebook, nothing in email folders for a few months now!

The Mardon team have been busy badgers hiding away in Mardon headquarters, creating secret trainings, revamping branding, training facilitators and overhauling programs to serve people even better.

Anyway - we are giving you access to our new personality profiling software.

Discover your unique personality profile…and how it impacts your results in every area of life and business.

[ignite-system]

Wealth Sabotages #1

I have had an interesting few months working with business owners and their wealth sabotages.  It’s interesting to work with very professional people with years of experience in business who have unconscious beliefs undermining their wealth creating and business building. As a business owner and mentor to many business owners, I know how important it is to be strategic and on top of the best business-building principles and tactics.

However it is equally important to have an unconscious and conscious mind that is free of wealth-sabotages otherwise you will put a hand break on your ability to create wealth. The conscious beliefs are easy to see – but the unconscious ones not so.  One of my gifts is my ability to help people identify their unconscious sabotages, and once brought to light, you should see how hard people want to hold on to them and even argue for them. Case in point. Several clients who consciously state they want wealth and more time freedom (which is why they came to me for help with their businesses), on the unconscious level believe that wealthy people are immoral and greedy. And won’t be liked. That brings me to the first principle. Principle #1 Your unconscious will never allow you to become what it perceives and believes is negatively. In these examples all the clients I am talking about are sabotaging areas of their business because their unconscious does not want them to become an ‘EVIL WEALTHY PERSON’. In one case, the client never takes enough action in the area of sales (they procrastinate and get distracted). Another client won’t deal with the financials, or financial management and tracking in their business effectively – and not dealing with his finances stops the expansion required. They can try as hard as they like but while a part of them believes wealthy people are immoral – their unconscious minds will continue to find a way to keep them from becoming an ‘EVIL WEALTHY PERSON’. One of these clients is more likely to transform as she logically can see that her beliefs that wealthy people are evil and immoral does not stand up to logical inspection. The other client argues for their beliefs – and will therefore be less likely to critique their own belief systems. This brings me to the second principle. Principle #2 The harder you fight to be right – the less likely you are to critically evaluate your belief systems and the more likely you are to stay trapped by them. This is called fanaticism – and we are all guilty of it to one degree or another. In my own experience with this belief – ‘wealthy people are immoral’ –(something I grew up with as a strong belief in my social environment) it was easy to overcome once I sought the truth. It was easy for me to see by meeting and talking with people and studying and working with entrepreneurs across all socio-economic levels, that a person’s wealth had NOTHING to do with their morality. AND IN REALITY THE BELIEF I GREW UP WITH WAS A FORM OF RACISM and a very polarized stereotyped point of view.  After inspection I could see that;  ·     Wealthy people can make their money morally or immorally. ·      Wealthy people can spend their money morally or immorally. ·      Poor people can make their money morally or immorally. ·      Poor people can spend their money morally or immorally  Who you are at heart will shape how you make and spend money and has nothing to do with your ‘wealth status’.  If you want to build a profitable business – make sure you clear your unconscious mind of opposing beliefs as well as developing your strategic, business building know-how.