Initiative at the 4A's

In 2014, Initiative sent several of their team members to the 4A's Transformation conference in LA. These are their stories.

[initiativeatthe4as]

All of these young and ambitious start up CEOs are making me feel like a lazy old person!! #4AsTransformation

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Check out the Highlights from the 4As Transformation Conference in the below deck!

http://www.aaaa.org/events/Documents/transformation/marc%20de%20swaan%20arons%20140315%20Agency2020%20-%20to%204As%20with%20video%20MSA%20Presentation%20Version.pdf

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Too much time is being spent on the math and not the message. And we’d like to help you solve that problem.

Alexander Wheldon, Founder & CEO of Kanary Nest

http://kanary.co/

[initiativeatthe4as]

The presenters at the Start Up Show Down could really benefit from our FBDS principles.  You need to tell us what your company does FAST, how it can help us make better DECISIONS and in a clear and SIMPLE way that we can understand in your 5 minute pitch. Of course you also have to be BRAVE to stand up in front of hundreds of people.  And if you are NOT FBDS you have the terror of wrapping it up to the tune of the Jaws Theme Song. 

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Jebbit - Post Click Engagement

https://www.jebbit.com/

“Why spend most of your ad budget on clicks and impressions when real results come from post-click engagement?”

Jebbit is an ad platform that works to improve conversion by engaging and converting consumers after they have interacted with the digital creative you already have in market. They interact with consumers in many different ways, such as a short quizzes that teach users more about the brand, and then offer a reward in exchange. For example, Uber used Jebbit to increase conversion when entering a new market by giving consumers a $20 coupon for answering a educational quiz that gave more engaging reasons for users to download their app. This partnership lowered Uber's acquisition cost by 60%. 

They were rated the #1 startup at SXSW this year. They license their software for 3, 6 or 12 months (can be used across brands), and do tests where they are paid on a cost-per-correct-answer basis. 

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Brander is basically Klout 2.0. Instead of scoring influencers generally, these influencers are monitored to understand them and only ask them to promote a product/service that they are truly interested in. This makes the promotion as organic as possible.

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VuSay - Comments Embedded Into Your Videos

https://vusay.com

Vusay provides a commenting solution for sites that allows you to add comments into specific snippets or times within videos. Focus is driving engagement and social sharing of the video by bringing video-specific comments to a native experience. Text comments pop up in a channel to the side of the video, and the best kind of content is anything that carries weight at specific points in the video. For example, comments during the best plays of a 1 hour hockey game video. 

Their robust analytics allow you to see engagement of videos, and how the different comments and tension points in the video drive engagement. They are releasing user-level data this month. 

[initiativeatthe4as]

Their hearts AREN'T made of ice...

Though much of the morning has been clouded by the ice storm that is the judging panel, there is positive evidence that they are NOT actually complete jerks. As the room grew colder and colder (because of the a/c, not because of the judge's icy comments), one judge offered another his suit jacket. Our hearts melted.

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Sightly enables national brand advertising campaigns to be run at the local level and eventually at the individual level. Completely disrupting advertising as we know it.

[initiativeatthe4as]

The biggest problem in advertising right now? Getting your 25 year old media buyer to pick up the phone. That’s a really f***’n bad problem.

Rob Emrich, CEO, PaeDae

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"When you want to advertise near you, use NearWoo!"

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Stippled.

Took a while to 'get it,' but finally understand what Stipple does. Their technology embeds content within an online image so that no matter where that image lives, the content goes with it. So, if you think about how many images get grabbed from a google search for a blog or presentation or article... that makes this pretty powerful. The experience beyond the image itself lives within the image and can be viewed/experienced no matter where a user comes across an image.

[initiativeatthe4as]

Blippar helps you tell your brands story and start a conversation between the consumer and your product https://blippar.com/en/

Start Up Show Down

[initiativeatthe4as]

@anthonyha are the judges going to be this harsh the whole time?! #4astransformation

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Blippar: bring packaging and ads to life via this augmented reality app

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Blippar gets blazed

Judges of the first start up presentation are leaning into the Blippar presenter - you can cut the tension in the room with a knife!

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Anthony Ha of TechCrunch kicks off the Startup Showdown!