Innothoughts Systems Pvt Ltd

                Innothoughts Systems Pvt Ltd company is one of the best SEO and IT service provider company in Pune.It offers services such as SEO,SMO,SMM, web designing and development, ios and android development.it is the best advertising agency in pune. For more details visit us at www.innothoughts.com or contact at 8888988882 

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In this Infographic, we have explained to you all the important metrics in Google Analytics. Google Analytics is Google's tool. 

Google Analytics is a very useful tool for digital marketing, If anybody wants to know about the digital marketing, please click the link below,

https://www.innothoughts.com/digital-marketing-company-pune.html

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Important Information about Google Lens

What is Google Lens ?

Google Lens is an augmented reality platform developed and marketed by Google.

This platform was built to allow users to virtually scan their surroundings in order to acquire data.

Users can obtain information by scanning people's faces, buildings, items, street signs, and so on.

Instead of typing in keywords to change a search on the web, users may just scan their surroundings for search results and additional information about what they're scanning.

Google Lens is available on both the Android and iPhone versions of the Google App, making it easily accessible to smartphone users.

It was first available as a standalone app before being merged into Android's default camera app.

How Google Lens can impact Digital Marketing ?

The names of the objects/places you scan, as well as pricing, ratings, and other information, appear in Google Lens search results. This innovative technology can be used for digital advertising by marketers.

Here are a few ways that marketers might benefit from Google Lens :

1. Imagery of the Brand : It will be critical for Google Lens success for your company to have a consistent and clear logo design that is easily recognized. If you have a storefront, make sure your sign is visible from the street so that Google Lens can identify the user's location.

2. The Utilize of QR Codes : Marketers can use QR codes to enhance their users' Google Lens experience even better. QR codes placed in your storefront's window provide rapid access to your online store. The Google Lens search process can also be sped up by sending QR codes via mail and email.

3. Use As Many Helpful Photos as Possible on Your E-commerce Site : Using as many helpful images as possible on your online platforms will assist Google Lens identify your brand when customers scan objects related to your site. This contains graphics from business cards, billboards, novels, and other printed materials.

4. Ad Promotion : Scanning ad promos with Google Lens can help you improve your sales and website traffic. This is a possibility.

Features of Google Lens

1. Translate : With Google Translate installed, you can point your phone at text and have it live translated in front of your eyes. This can also be done without access to the internet.

2. Smart Text Selection : With Google Lens, you can point your phone's camera at text, highlight it, and copy it to use on your phone. Consider being able to point your phone at a Wi-Fi password and copy/paste it into a Wi-Fi login page, as an example.

3. Smart Text Search : When you highlight text in Google Lens, you can use Google to search for that text. This is useful if you need to look up the definition of a word, for example.

4. Shopping : If you see a dress you like while shopping, Google Lens can recognize it and comparable clothing goods. This applies to practically any item you can imagine, as well as purchasing and reading reviews.

5. Google issues with homework : True, you can just scan the question to see what Google comes up with.

6. If you point your camera in a general direction, Google Lens will recognize and identify your surroundings. This could be information on a historical site or information about various sorts of food, including recipes.

How does Google Lens work ?

Google Lens is a free app developed by Google.

If you want to jump right into the features, Google Lens provides a standalone app for Android. You can use Google Lens in a variety of ways, including those listed below.

Whether you use Google Assistant or the Lens app, the experience is the same; touching the Lens symbol in Google Assistant takes you to the identical view you receive in the Lens app.

Photos from Google

For example, Google Lens can recognize buildings or landmarks in Google Photos and provide directions and opening hours to viewers. It will also be able to display information about a famous work of art. Maybe it'll put an end to the debate over whether or not the Mona Lisa is smiling.

When you're looking through your images in Google Photos, the Google Lens icon shows at the bottom of the window. When you tap the icon, you'll see the scanning dots appear on your photo, and Google will then offer suggestions.

App for taking pictures

On a variety of Android phones, Google Lens has been integrated straight into the camera app. It may be found in the 'More' area, however it varies per manufacturer and user interface.

On an iPhone

Go to the Google app and download it if you want to utilize Google Lens on your iPhone. This app provides access to a number of Google services that are available on Android smartphones. After you've installed the app, go to the Google Lens area and provide permission for the app to use your camera.

What devices support Google Lens ?

You can use the app if you have an Android device. However, there are some exclusions, such as phones that aren't compatible with Google Services, such as Huawei's, so it's worth checking Google Play to see whether you can obtain it.

It's also available on iPhone and iPad, as mentioned previously.

What's in store for Google Lens in the future ?

Because Google Lens is at the cutting edge of camera technology and Google's use of it, the app is continually getting modest upgrades and rumoured improvements.

There's always something new to discover with Google Lens, which is available on Android and iPhone.

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In this Infographic, we have explained to you 4 Benefits of Google Lens in which you can understand how small things help you in Digital Marketing. Here we tell you how to use your company logo, qr codes, images on your website as well as ad promotion to benefit for digital marketing through google lens.

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Influencer Marketing - An Effective Type of Digital Marketing

What is Influencer Marketing ?

Influencer marketing is one of the leading forms of digital marketing right now, in which a person or a celebrity who has a lot of followers markets your product or services on their social media or other influencing platforms, so that your product or service reaches all the followers of that person and some people can buy that product or service from it.

Benefits of Influencer Marketing

1. Quickly Builds Trust

Influencers have built relationships, trust, and a reputation with their following. Their material and recommendations are respected. When you share an influencer's content, you'll gain their attention quickly, and they'll begin sharing yours as well, putting your message in front of a highly engaged audience. 

2. Improves Brand Awareness

As previously said, influencer marketing has the potential to significantly boost your online reach and positioning. Users will discover more about your brand, your story, who you are, and the services you offer by following you on social media. The key to maximizing your influencer approach is to make sure you're delivering valuable content that also contributes to their social media presence, ensuring that both parties benefit.

3. Enriches Your Content Strategy

You may fill up the gaps in your content calendar by sharing content from influencers. When you're out of content ideas or just need some high-quality content to share on your social media networks, this is a great option. 

4. Effectively Reaches Your Target Audience

This is a major problem. Thanks to relevant influencers, your content is exposed to social users, who are already engaged in your subject, because the influencer has already created a social media following, you won't have to spend any more money on testing and discovering your target demographic.

5. Provides Amazing Value to Your Audience

Inbound marketing is all about creating content that solves problems, educates, and motivates your target audience. Influencer marketing supports this strategy since influencers are already in tune with the needs of the people they serve. As a result, you'll be able to use their content to deliver value to your audience on time. 

6. Builds Winning Partnerships

Getting in touch with an influencer and communicating with them might be the start of a fantastic relationship. When you're in it for the long term, you never know where these ties will go. Cooperative partnerships, live events, and other options could be in the works.

Process of Influencer marketing

The process of influencer marketing is as -

The first step is to choose the right influencer.

How to choose an influencer ? 

For example, if you are selling a food product, you should choose a chef as an influencer, so you will find an audience who is interested in the food. This means that you have to choose the influencer related to the product you have, so you get the exact audience, so the chances of your product being sold are high. It is not compulsory to take influencers from the same area of your product, but if you take other influencers, you will get different audiences with different interests. Influencer Marketing is currently on the rise on the YouTube channel, then there is Instagram and then Facebook.

The money is then decided between the influencer and the person who owns the product. Some pay a certain price to the influencer for marketing their product and some pay a certain price, but also pay commission to the influencer, when the product is sold. But this decision is totally up to the product seller while marketing that product, for what reasons to pay and how much to pay.

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In this Infographic, we have explained to you 4 Benefits of Influencer Marketing. From these benefits, you will know how influencer marketing can get you quick and suitable customers for your products or services.

If you want to know about other digital marketing techniques, please click on the link below,

https://www.innothoughts.com/digital-marketing-company-pune.html

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Mobile Marketing - A Digital Marketing Trend | An Important Part of Digital Marketing

Mobile Marketing is a multi-channel digital marketing approach that uses websites, email, SMS and MMS, social media, and applications to reach a target audience on their smart phones, tablets, and/or other mobile devices. In recent years, customers have begun to shift their attention (and spending) to smart phones. As a result, marketers are focusing more on mobile marketing.

When it comes to mobile marketing, this means taking into account devices and utilizing SMS/MMS marketing as well as mobile apps. Mobile marketing is an important component of building a short- or long-term marketing strategy. From email to pay-per-click (PPC), search engine optimization (SEO), content marketing, and social media marketing, there is a mobile marketing channel for every segment of your audience.

Mobile Marketing may help raise brand value and demand for your products or services by allowing you to connect with more customers in real-time at any point in the customer lifecycle. Mobile phones are also gaining in popularity. When we compare mobile users to desktop users, we find that 70% of individuals use mobile and 30% use desktop.

Mobile marketing can help with a variety of issues

Mobile Marketing is unique in that it reaches individuals right where they are, in real-time.Furthermore, as more and more purchases are made through mobile devices, it is becoming an increasingly important part of any marketing strategy.

Problem : I'm not sure if my target audience is mobile users

Mobile users today range in age from 7 to 90 years old (One Audience). To put it another way, almost everyone is a mobile user in some way. Knowing how and when they utilize their mobile devices is the key. Take the time to create buyer personas, and you'll be able to contact your target audience no matter where they are.

Problem : My website and content are not responsive

Ensure responsive design across your website, emails, and landing pages as one of the first stages in developing a mobile marketing program. You can assure a fluid and easy-to-engage-with experience that will attract and retain users by utilizing responsive design.

Problem : I'm getting a lot of mobile traffic, but I'm not getting a lot of conversions

Improve your responsive site and landing page design, as well as personalize content for mobile, are some of the strategies that may be used to examine and optimize your mobile marketing efforts. To future-proof their marketing strategy, companies must boost their mobile conversion rates.

Problem : I'm not sure how to include a mobile approach into my marketing strategy

The first step in creating any successful plan is to determine what success looks like. Bring together your key stakeholders to plan out your mobile marketing strategy, assess how current initiatives are doing (if any are in place), and identify areas for improvement.

Components of Mobile Marketing

When it comes to mobile marketing, text messaging and smart phone apps are just the beginning. To have a consistent marketing experience, you must consider responsive design across the board.

Mobile-friendly websites

Information that is mobile-friendly fits on the screen without having to scroll or zoom from side to side, loads quickly, and is error-free. The most important reason to keep your website mobile-friendly is to give users a consistent and engaging experience (UX). Mobile UX has an impact on every stage of the purchasing process.

Mobile-friendly marketing SMS and MMS messages

You can provide content to clients via SMS (short message service) and MMS (multimedia message service) messaging, but it's crucial to use these channels intelligently. Learn the best ways to convey your message to your customers as rapidly as possible, as well as the cardinal rules for a successful campaign, whether it's through promos, videos, product alerts, or reminders.

Mobile-friendly advertising and landing pages

On mobile platforms, 57%  of email is opened, and 69 percent of mobile consumers trash email that isn't optimized for mobile (Litmus). As a result, responsive design an approach that dynamically transforms webpage content for optimal viewing on any device—is critical in your communications. Also, don't overlook landing pages. If your email is mobile-friendly, but the visitor is directed to a non-mobile-friendly landing page, the visitor will become frustrated and depart.

Mobile-friendly apps

If you have the right strategy and roadmap in place,

mobile apps

can help you build deep interactions with your customers. Examine the various types of apps—productivity, commerce, retained engagement, and mixed-use—to determine whether a mobile app is the best way to achieve your acquisition, engagement, and conversion objectives.

Mobile-friendly MarTech

Only a quarter of smart phone apps is used once. How can you make your company's mobile app stand out among the 50 to 100 apps that the majority of users have on their phones ? The requirement to promote continuing app download, installs, and usability improvements is one of the many unique marketing problems faced by mobile app creators. Marketing automation can assist businesses that have mobile apps in increasing app downloads, user retention, engagement, and revenue.

Return On Investment (ROI) of a successful mobile marketing program

With purchasers increasingly adopting mobile to investigate potential purchases, a well-executed mobile marketing campaign can result in a direct boost in revenue.

Mobile marketing reaches buyers that are researching products

Mobile users are increasingly buying. According to Google's study, "best" comparison searches have climbed by 80% in the last two years.

Mobile marketing is growing

According to Google, almost half of all B2B queries are now made on smart phones. By 2020, according to the Boston Consulting Group (BCG), that figure will have risen to 70%.

Mobile marketing is part of most sales

More than 60% of B2B buyers say, mobile played a big influence in their most recent transaction (BCG, 2017).

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In this infographic, we have explained to you the 5 components of mobile marketing, how these 5 help you to market with the help of mobile and also what exactly they help you.

Today the number of mobile users is more than the number of desktop users, so marketers prefer mobile marketing for marketing, so these 5 things will help you in this, so be sure to read this useful information.

If you want to know more about other digital marketing techniques, please click the link below,

https://www.innothoughts.com/digital-marketing-company-pune.html

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There is still a demand for E-mail Marketing in the Digital Marketing field

Overview -

Now we see that many things are done with the help of social media and digital technology. Along with these tools, E-mail Marketing was also expected to achieve many things.

          To give an example,

          Marketers and businesses can thrive on email marketing.

Let me tell you a truth, email marketing is still in demand in the digital marketing field. Various researches have shown that email will become the most used and popular communication platform in the future.

So before you use this free email marketing tool, find out how to use email marketing  to interact with users and can it remain a viable strategy in 2022.

Important Data behind Email Marketing

Here, we have told you some current things that proved you email Marketing still has a huge impact in marketing field.

In 2021 alone, the number of email users in the world was around 4 billion. The same number is expected to increase to 4.6B in 2025.

Let it go, even now, it is estimated that more than 300B emails will be received and sent every day.

But if you want to get the most out of email marketing campaigns, you need to look at all aspects of creating the right and result-oriented email marketing strategies.

The great thing about this is that there are credible, effective, and free email marketing tools available to you that you can use to organize and schedule various email campaigns.

What’s more, These tools also give you analytics to help you succeed in e-mail marketing.

5 Reasons Why Email Marketing Is Still In Demand In 2022

Here are 5 key benefits of e-mail marketing that will help you understand why email marketing is still in demand.

1. Email marketing can be personalized

In email marketing, sellers can create customized content for customers according to their purchasing methods, travel, behavior and other factors.

Data trackers and analytics in e-mail marketing tools let you know, what consumers are interested in and what kind of products or content they like most.

For example, if your customers like a design of clothing in your catalog, you can create an email with related products.

In the sales funnel stage you know where your customers are using email automation software, so you can create content accordingly.

2. It gives better results than other marketing channels

You may or may not know that email marketing offers the highest ROI (return on investment) than many other marketing mediums.

So for every one dollar used, email marketing yields more than $ 40 in ROI.

In addition, it offers improved conversion rates. Various studies have shown that email generates 66% of conversions. Compared to any other social media channel, it is 40 times more efficient and successful.

If you regularly monitor the metrics of your email marketing campaign, you will get the best results. Click-through rate, engagement, bounce rate should be considered in the metrics.

3. Email marketing costs less

Compared to traditional marketing methods, email marketing is profitable and straightforward.

In the beginning of email marketing, you don't have to spend much to advertise, produce or print ads. That means digital and video production doesn't cost anything.

In email marketing, you only need great content and professional graphic designers to create compelling visuals and then you are ready to do email marketing.

In addition, people now rely heavily on mobile phones, so email is a great way to connect with potential customers.

4. It builds brand loyalty and connection

One of the most effective ways to increase brand awareness among consumers is through email marketing campaigns.

For example, you can send informative content about your brands' goals, products, values ​​to your target audience and interact directly with them in order to achieve your marketing goals.

Only when your targeted audience has a better understanding of what your business is, chances are, they can contact you.

So to stay in touch with users, to keep customers looking forward to your next email, you need to create consistent, long lasting, attractive email marketing strategies.

5. E-mail marketing promotes your other online channels

Another benefit of e-mail marketing is that, it allows you to show your customers your other online channels such as -

1.  Facebook

2.  Twitter

3.  Instagram

4.  LinkedIn

For example, you can put a social platform icon in your email and ask readers to follow them.

You can also show a collage of Instagram Posts in your email, so that customers get an idea of ​​what posts are in your business's Instagram Profile and they will follow your Instagram Profile or Group to see the rest of your posts. Which means this will also increase your Instagram Followers.

Many marketers put a "pin it" point in the email, so that customers can save images directly to their accounts, when they click on it.

Takeaway

Email marketing strategies are a great way to communicate with a targeted audience and identify what your customers are interested in.

With this tool you can build your buyers journey and create brand awareness in the audience.

Here are 5 tips to help you build strong email marketing strategies. Such emails attract new customers to your brand.

[innothoughts]

In this Infographic, we have shown you how e-mail marketing is in high demand in digital marketing in 2022. Here we have told you 5 benefits of email marketing. These benefits include understanding how e-mail marketing costs less, how e-mail marketing is more profitable than other marketing channels, how we can give customers what they want with the help of e-mail marketing, how to do branding of your company with the help of e-mail marketing and how to promote your other online channels through e-mail marketing.

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In this, we have told you what are the SEO Factors and what are its benefits for digital marketing. 

Here are the current trending 22 SEO Factors we have told you but if you want to know the details of them, read this blog -

https://www.innothoughts.com/blog/important-seo-factors-of-2022-for-better-google-ranking.html

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Important Tips for Getting the First Rank on Google ( SEO Factors of 2022 )

Important SEO Factors of 2022 for Better Google Ranking are as follows :-

1.  High-Quality Content

Content is necessary to SEO grading as this is what will attract search engines to index your pages rightly and help rank your website more. Keywords are very important you need to make sure you’re containing relevant applicable keywords in your content to come out in the topmost search results for that individual keyword. However, Google’s Algorithms are now a lot more sophisticated at deciding whether your content is really covering a relevant topic in an applicable way or just stuffing in many keywords. High-caliber content is handily-structured, engaging, and provides value and applicable information to its readers by answering problems they may have related to what they explore.

Fresh content is also very important, as this will spark Google to crawl your website to index its new content and thus accelerate your chances of visibility. Not only does high-quality content indicate to Google and other search engines that it should be graded higher, but high-quality content helps to engage your readers and helps with different SEO grading factors similar to engagement.

2.  Useful Backlinks

Backlinks are links from other websites to yours and are one of the most meaningful factors in deciding where a website ranks. A link from one site to another is a faith signal to Google and the further quality backlinks a site has, the furthermore likely it's to be counted an ‘authority’. It’s important however to identify appreciative backlinks from poisonous backlinks, as poisonous links can negatively impact your website’s ranking. A good backlink is a link from one relevant, high-caliber site to another. Backlinks should be as natural as possible (i.e., within shareable, applicable content) and should be facilitative and engaging to the end-user.

3.  Load Speed

Page loading speed is a very important factor in SEO grading as it also relates to user experience-search engines want to ensure their users have a complete experience. Load speed can be a meaningful pain point for users, especially if they witness slow load speeds throughout the website. Slow pages also impact crawlers’ abilities to crawl all your website’s pages, and will eventually lead to a deterioration in search visibility as not all pages will be assessed. A very good loading page speed is generally anything that gives a result under 3 seconds. With some e-commerce websites being slightly faster under the 2 seconds.

4.  On-page SEO and Technical Health

On-page SEO involves additional technical SEO which focuses on optimizing elements like missing metadata, broken internal links, and HTML source law for overall good website health, as well as for optimizing the written content on the website. It's substantial to maintain a well-conditioned website that stabilizes search positions and provides a foundation on which to optimize to enrich ranking. On-page SEO helps to organize webpage content to help crawlers index the data they’re looking at and rank the page advanced as a result.

5.  Digital Accessibility and Site Architecture

Marketing should always have the user in head, whether it’s a product, service, or website. Not only is this important for users of all capabilities to be capable to navigate your website, but search engines appreciate digital availability too.

This involves assuring your website configuration is well- thought out, with website navigation (e.g., menus) and internal links having a logical sequence, and holding only two or three clicks to find any webpage on your website. Long complex menu navigation is frustrating for users and crawlers and will eventually affect how your website ranks in SERPs.

6.  Security-HTTPS

Google wants their all users to be completely secure when they're browsing websites from their search results, and they will penalize websites that come out to put their users at threat of hackers.

From a user experience point of view, HTTPS is likewise all-important because websites without it frequently get flagged by browsers and cybersurfs, similar to Chrome. Users will frequently see a‘ warning’ page, which explains that the website isn't encrypted, and using it may pose a threat that is likely to discourage them.

7.  User Engagement

The biggest modification to Google’s algorithm in the last five years is the accelerated significance of User Engagement, which was assimilated into the ranking algorithm in 2016. Google used to be cautious of giving weight to an on-site factor that could be effortlessly exploited by website owners. But Google’s increasingly worldly wise technology embraced from the click fraud spotting side of its advertising business has formed user engagement a sizable part of its algorithm.

8.  Mobile Optimization

Google has now applied mobile-first indexing, intending that the mobile performance of numerous websites is accounted to be more important and useful than the desktop performance. This makes sense given that half of all website traffic is generated through mobile devices.

This means that our website should be -

1. Mobile-Friendly

2. Mobile Optimized

3. Mobile Responsive

4. Mobile Engaging

5. Keywords in Meta Title Tags

Inserting the keywords in your webpage is targeting into its meta title tag has been all-important to grading since the late 1990s. While this reality is obvious to any educated and experienced SEO marketer, keyword arrangement is a rigorous intellectual task that can fluently take 20-30 minutes per page. It’s also worth observing that the placement and concentration of keywords within a title tag are very important. Flawlessly, your title tag must contain exclusively your targeted keyword; But in reality, adding articles and adjectives around it is important for readability.

However, if you feel like you are forcing a particular keyword into a particular place in your content, you probably are. Quality of webpage comes first with keyword placements in mind. Both of these aspects must work hand in hand to generate better ranking results.

10.  Site Authority

Google sets up numerous human agents to assess the caliber of SERPs and the web pages that make up the first page of results for various varied searches. It publishes all the important guidelines for these search ratters to follow when rating the quality and relevancy of these web pages.

These guidelines verify that Expertise, Authority, and Trustworthiness —which is also known as your EAT standing — is a meaningful factor in ranking web pages, especially those that fall under the “your money or your life” category (Especially websites that offer health or legal advice or process financial transactions).

11.  Site Structure and UX

Only publishing high-caliber web content will not make any impact if your website is impossible for all users and Google site crawlers to navigate effortlessly. For this reason, you have to make sure that your website is built around a crystal-clear hierarchical structure and places full focus on the user experience.

A good user experience means you’re your regular searchers are probable to cling around to explore your website for a longer duration. This is a positive signal for Google that your website is helpful and should be awarded a high ranking.

You can ensure an SEO-friendly website structure by going back to basics. Always keep your URLs short and make sure they include your important keywords, implement intuitive and simple navigation, exclude indistinguishable content pages on your website, and include a sitemap.

12.  Domain Security

Your domain security is directly linked with your trustworthiness- which is one of the main contributors to EAT rating and one of the top factors that Google uses to rank your webpage. Google does not want to send its users to a website that can be harmful to them.

Having an SSL (Security Sockets Layer) Certificate is essential for e-commerce websites.

13.  Business Listings

Original SEO has raised its importance over the last many times. As mobile searches continue to dominate, any business that has a physical presence must concentrate on its original SEO for bettered and improvised results in a public and global position.

A successful SEO strategy has numerous angles but one of the most important and simplest is ensuring that your Google My Business listing is set up and optimized and that your business information is listed rightly in applicable original directories. This helps to grow to rank immensely.

14.  Use Snippets

Using Snippets takes your website at the top of a Google SERP to quickly answer users’ queries. They usually get 8% of clicks related to the given search query.

If you try to use featured snippets on your webpage, you can expect to see a major increase in visibility, brand authority, and user’s organic traffic.

15.  Structured Data

It generally helps search engines understand your website’s content in a better and more structured way. It helps to grab rich result results to increase CTR (Click Through Rate). Google favors pages that use structured data/schema markup because it makes those web pages, search results more useful to searchers and crawlers. As a bonus, they also increase search results to stand out from the rest of the others on that page.

16.  Keyword in URL

A remnant of old-school SEO from the 2000s, placing the keywords you’re targeting in the URL of the webpage is still a formal practice, although its weight in the SEO algorithm is minimum.

17.  Keyword in Header Tags

Including keywords in a webpage’s H1, H2, and H3 tags is a formal practice that makes a slight distinction in a webpage’s ranking competency. You should not exaggerate this practice, but it is worth keeping in your head.

18.  Crawlability

Googlebot is frequently crawling the web to detect and index webpages which helps with visibility and SEO order. Still, the Googlebot can frequently miss websites because they're delicate to crawl or privacy policies block them from crawling.

Ensuring your website is crawlable – with good building, clear content, and policies enabled – will allow it to categorize the content and help to improve SEO rankings.

19.  Niche Expertise

In mid-2017, Google commenced favoring websites that it perceives as niche experts. In this environment, being a niche expert means having a cluster of 10 classic web pages revolving around the identical “hub” keyword. For illustration, the keyword “CRM software” can be the hub keyword for a CRM company that has industry landing pages targeting “CRM software for negligible business” “CRM software for the authentic estate” and “CRM software for manufacturing”; and FAQ landing webpages targeting “CRM software pricing” “CRM software advantages” and “stylish CRM software 2023”. The thickness of the hub keyword across all the web pages of the website creates a kind of captivation the website attracts a huge amount of traffic from any Google search containing the hub keyword.

20.  Offsite Mentions

It is one of the promising factors in the algorithm due to its success in the Google My Business ranking algorithm, dropping off the list entirely. Continuous Publication of Engaging and Interesting Content, Niche Expertise, and User Experience consumed its all share.

21.  Internal Links

Google put much higher stress on this factor, which is frequently discussed alongside hubs, in 2017. The higher the attention of webpages with the identical keyword in their title tags, the higher the website will grade for that keyword, as long as internal links are compounding them. Publishing 25 articles on distinguishable angles of a subject and connecting all of them back to one authoritative webpage would be an important expression of that web page's value and would confer higher ranking capability onto that webpage.

22.  Keywords in Meta Description Tags + 19 Other Factors

There are 20 more factors that our team has established to form some distinction in a website and/ or webpage’s capability to rank – for illustration, setting keywords in meta title tags, offsite mentions of our brand, and anchor text keyword concentration. Although that particular website that's battling a competition to move from the #2 rank to the #1 must be coming across at every occasion to enhance, the majority of marketers do not need to think too hard about them.

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In this Infographic, we have told you 5 digital marketing trends that will help you in digital marketing for the year 2022. Here are five trends - #1 Focus on Video Marketing, #2 Analyze the social media sentiment, #3 Voice search might finally catch on, #4 Personalize your message, #5 Make use of micro-moments. Here is a brief but complete overview of all these trends.

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15 Techniques that increase your website traffic

1. Catchy Headlines - A decent headline should be able to associate with the crowd immediately. Your content might be serving the client's interest. In any case, assuming it doesn't contain a sufficient heading, there are high possibilities that they will switch to different sites. For example, if the client is searching for quick ways to get rid of pimples, instead of writing " quick ways to get rid of ache", you should try writing " Tired of having breakouts? Not anymore! these products will make your ache disappear"

2. Providing links to certified websites will increase traffic - If you are writing on mental health on your blog, you can increase your audience by attaching links to websites that talk about ways to promote wellness. This will not only enhance your content quality but also will expand your audience since more and more clients are spending their time on the internet reading your content.

3. Your content should be well researched- Your content should be well researched such that it captures the interest of your audience. By identifying your competitors and following trends, you can effectively grab the attention of the traffic.

4. Use valuable keywords in the website - using keywords that are valuable and relevant will put your website in the topmost part of the search results. To know about valuable keywords, you can use tools like SEMrush, Moz, Ahrefs, to see which keywords are being used by content competitors, how often people search for keywords, etc.

5. Create unique content - just by using valuable keywords and keeping a catchy headline of the content does not contribute to increasing traffic to a website. Your content should be emotionally attractive and memorable for the viewers. The content should attract viewers through the emotions displayed by it.

6. Create active social media pages - you should create social media pages about your website and promote them through these pages so that your website draws more traffic.

7. Promote your website through influencers - recognized people and influencers of social media have more followers because their content attracts viewers easily. So, you should use this advantage and request social media influencers to promote your website on their page. This will attract more viewers to your website.

8. Engage in email marketing - Just taking the social media influencer's help is not enough. You should promote your website through emails. You need to make sure that your website is mobile-friendly and is accessible to all. Promote your website by sending emails with a catchy headline.

9. Advertise your content - you can also advertise your content by using certain platforms like Google Ad words. Google Adwords increases the traffic on your content by showing your content again and again to the customer. for example - if you were reading an article and you did not subscribe to the website's newsletter, then google will continuously show your advertisement post until you subscribe to the website. In this way, Google AdWords engages in remarketing so that your business can gain more traffic and more customers.

10. Maintain consistency in your content -you should engage in promoting your content regularly. At the point when your image has a consistent plan, informing, and qualities, it works successfully.

11. Personalize your content -Especially during festive seasons, websites try to resonate with their customers by bringing out the festivity through their content. For example - Brands like BuzzFeed, during Diwali, had created an article, suggesting recipes that people can make under 3 minutes. So in ways like these, will be able to attract more customers.

12. Organize webinars - The message that your website promotes through your content must be heard by as many viewers as possible. Organizing webinars and telling them about your content will generate this feeling among the content consumers that you, as a website developer care about your content. For example, if your content is on mental health, then you can organize webinars on ways to cope with anxiety and low self-esteem.

13. Make your website design vibrant - The more colorful your webpage looks, the happier message it delivers to your crowd, and the more vibrant your brand looks, the more customers it will attract.

14. Communicate with your customers - It is important to take the customer's feedback so that you can evaluate yourself based on their analysis. Customers will also have this feeling that website developers care and look out for their needs. The website needs to be as responsive as possible.

15. Make sure your content is fast - if your webpage takes more than 30 seconds to load, then consumers will move to another website since people nowadays look for those web pages that are quick in the delivery of their content. Your web pages should technically be optimized for the fast delivery of content.

Lastly, you need to understand the connection between the audience and the content of your website. If your topic is ways to reduce anxiety and you have spent more than 500 words just explaining what anxiety is, then the audience will switch to other websites since your website did not cater to their interest.

Therefore, your main aim should be to make the content as relevant as possible for your audience, regardless of whether your website design is attractive or the number of links you have attached to your page.

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In this Infographic, we have given you 5 simple techniques, which will increase the traffic to your website. In this, we have given you free but effective techniques. Here we have given you an example of each technique.

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In this Infographic, we show you, “how to use google adwords for marketing your product or service, and what are the benefits of using google adwords ?”

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Basics of Google Adwords

What is Google Adwords ?

Google Adwords or Google Ads is a platform where marketers try to expand their business and gain more customers by endorsing their products or service through search engine platforms and partner sites of Google. You might have seen different advertisements while opening a website or while watching a video on youtube, the first thing that appears before the video is advertisements. While opening a mobile app, some advertisements also appear at the top or bottom area of your phone screen. All these advertisements are posted by Google. The significance of digital marketing was not realized until 2020 when the whole world came to a stop and people were desperate to earn a living. People started their businesses and started promoting their products or services using the strategy of digital marketing. And what better digital marketing platform there is other than Google Adwords ? Google helps gain more reach to your business or campaign by endorsing your product or service on different platforms like mobile apps, websites, search results, etc.

How does Google AdWords work ?

The main thing on which Google Adwords work is keywords. The keywords that you use while making your advertisement post for your business will determine the cost of your advertisement, the quality and standard of your business, the customers whose needs your product or service will cater to, and the amount of traffic you will gain from your advertisement. The endorsement program offered by Google is based on a cost-per-click basis (CPC). The competition for promoting a product or service is huge. There are more than a million people who have started their business and would want consumers to choose their brand over others. So, to provide consumers with the best resource, Google chooses advertisements based on the value of the keywords used by the product endorser. For example, according to research on keywords done by WordStream, one of the most expensive keywords used is 'conference call' that seems very obvious since, during the lockdown, the only medium of work and communication was taking place through conference calls and video conferencing. So, if a technologically challenged person does not know how to engage in a conference call, the person is most likely to search for its mechanism on Google. As the search results for insurance come, the search which comes at the top has the most value since it has used the expensive keyword, has the most relevance, and has used superior-quality tools to design its endorsement post. If that search seems relevant to the consumer, as the consumer clicks and visits your website, you will be charged according to the value of the keyword used.

What are the advantages of Google AdWords ?

1.  Flexibility - Google Adwords provides the flexibility to control which online websites are showing your brand endorsement post. It also gives you the control of whether you want to continue endorsing your business through Google Adwords or you want to discontinue. This made digital marketing very easy for entrepreneurs and people who are in this profession.

2.  Cost-effective - Google Adwords is affordable for any individual who wishes to advertise their product or service in order to expand their business. Google charges only according to the value of the keywords used in the endorsement post. If the consumer clicks your advertisement, only then you will be charged according to the value of the keywords used in the post.

3.  Increases brand awareness and remarketing - Google Adwords increase the traffic on your brand by showing your brand again and again to the customer. for example - if you want to shop for a cosmetic product and you haven't completed the transaction process, then google will continuously show your advertisement post until you purchase the product. In this way, Google AdWords engages in remarketing so that your business can gain more traffic and more customers. Google Ads also engages in email marketing. If your search results show that you have purchased a dress from Ajio, then Google will send you an email, endorsing the concerned product but from different brands. Therefore, through email marketing and remarketing, Google AdWords reinforces the customers to engage in your business.

4.  Monitors Performance - business is all about taking risks. If an individual is into the business realm, he/she is most likely to go through certain losses. In case if your business is not doing well and not able to gain much traffic, Google Ads helps optimize your performance by showing you the ads of those brands that are doing well. It assists you in keeping an eye on your competitors from whom you can take important pointers about how to increase traffic for your business. Google Ads along with Google Analytics helps you get the information regarding how many people visited your website, what kind of consumers are viewing your website, while viewing your website what kind of other advertisements are being endorsed, how long were the customers viewing your website, how many people clicked on your ad and so on. This helps you to analyze your performance.

Is Google AdWords free to use ?

If an individual wants to promote their business online, they can sign up for free in Google Adwords and use their services to make their endorsement post. Google AdWords does not charge for using their platform. However, if you want your ads to be displayed on other websites, mobile apps, search results, then you have to pay an amount depending on the value of the keywords used in your advertisement. The charging procedure of Google Adwords depends on the competition of keywords, that is, the more traffic a particular keyword attracts, the more value it has. For example, if you have created an endorsement post on health insurance, then you are most likely to pay a heavy price for its advertisement since the keyword 'insurance' has a lot of value and drives a lot of traffic. Therefore, Google Ad words are based on a cost-per-click basis. It functions like a bidding auction, the more traffic a particular keyword drives, the more value it has.

How do I use Google AdWords to market my product ?

Endorsing your product through Google Adwords is very simple. The following procedure is to be followed :-

1.  Sign in to the Google AdWords account for free

2.  Before creating your first advertisement campaign, make sure that you have done your research. Every individual before creating an advertisement for their business, need to have a broad idea about what their business deals with, what kind of customers it might attract, what kind of attractive offers it can display to draw traffic, what kind of colors and design should be used to attract customers, how much they can spend in their campaign. Only after doing thorough research, an individual should think of starting an advertisement campaign with Google Ads. Poor research might lead to an insufficient level of demand for the business and might draw low-quality traffic to your website.

3.  Use valuable keywords that will drive more traffic. For example, if your business includes organizing donation drives for blood banks and you need donors, then the keywords that can drive traffic might be "Want to donate to save lives?". The word 'donate' here has a very high value and can attract consumers to your website. Although it drives traffic, you need to be mindful of the cost since valuable keywords also have a heavy price on them.

4.  Be mindful that your product or service is available in a specific region or area. Your advertising campaign must be location-specific so that your ad can drive good-quality traffic.

5.  After making your advertising post to be launched on other platforms, make sure you add a google analytics code in your endorsement post. Google Analytics helps in improving your digital marketing performance by keeping a record of how many viewers clicked on your ad, how many viewers visited your website, what kind of traffic it is attracting, how long the viewers stayed in your website, at what position your website is shown in the search results and so on. This helps you to keep track of your performance.

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Heart Valve, Heart Valve Disease and Related Important Points

What are Heart Valves ?

Heart valves are valves that follow a single direction. This feature allows blood to flow through the chambers of the heart in one direction. The heart valve determines the blood flow depending on the pressure circulating the large blood vessels around the heart (arteries). The heart valves determine the pathway of blood flow with the help of the four valves, mitral valve and tricuspid valve present between the upper and lower chambers of the heart, separating them. While the two upper chambers called right and left atria are responsible for receiving incoming blood flow, the two lower chambers called ventricles are responsible for pumping out blood. The mitral valve is present on the left and the tricuspid valve is present on the right heart. The other two valves called the aortic and pulmonary valves are located between the lower heart chambers and blood vessels that leave the heart. They are responsible for transporting blood to other organs of the body. They do this when the lower right chamber closes. Blood is pumped out from it through the pulmonic valve that transports it to the lungs through the pulmonary artery. When the lower-left chamber closes, blood is pumped out and transferred to the arteries through the aortic valve. The valves consist of flaps called cusps that open to allow blood flow and are sealed close together to prevent backflow of the blood to the atrium and ventricles. The mitral valve is the only valve that has two cusps while the other valves have three.

Why are valves in the heart important ?

The heart valves are important because they help blood pump into the heart and other essential organs of the body. The heart valves ensure that blood flows in a single direction and prevent the backflow of blood into the upper and lower chambers of the heart. In the absence of valves, blood flows back to the upper and lower chambers of the heart. Since the maximum amount of blood flows back, very little amount of blood flows to the heart. This puts pressure on the heart to work harder which may stiffen the heart muscles, causing heart failure. In the absence of a valve, there will be a shortage of blood in the lungs and other organs since the pulmonic and aortic valves are responsible for transporting blood to the lungs and other organs. The valve prevents blood leakage from either of the valves and narrowing of valves by transferring blood to the heart and other parts of the body, therefore, ensuring normal functioning of the body.

What is it like to have an artificial heart valve ?

Living with an artificial valve in your heart does not change anything. Artificial valves work just like normal valves. They last more than 20 years. People who have gone through heart failure or either of their valves are not functioning properly, need a valve replacement.

Artificial valves are mainly of three types :-

1. Mechanical valves - which come in various designs like bileaflet, caged-ball, tilting disc, and   others

2. Bioprosthetic valves - that are made from animal tissues like bovine(cow) tissue and   porcine(pig) tissue

3. Tissue-engineered valves - that are made by cultivating human cells onto a platform. This platform acts as an extracellular matrix, directing tissue development into the right 3D design   of the heart valve. Unfortunately, they are not commercially available.

In case of replacement with a mechanical valve, even though they are more durable than any other artificial valve, they can form blood clots which can cause blockage in blood vessels leading to myocardial infarction (heart attack). Patients with mechanical valves need to take anticoagulants for the rest of their life to prevent such accidents. The scenario is just the opposite concerning bioprosthetic valves. They do not form blood clots but are not durable enough. So the person with this valve has to go through another valve replacement.

What is the best treatment for heart valve disease ?

Treatment of valvular heart disease depends on the condition of the individual. Depending on the person's heart stability, The following two types of treatment are ideal:-

1. Repairment - For those who can withstand surgery, primary angioplasty, or balloon valvuloplasty(in the case of infants and teenagers) treatment is given to those who have aortic stenosis. This procedure involves widening the coronary artery walls where cholesterol deposits are present. The narrowed areas of the artery walls are widened by using a long, flexible tube (catheter) and placing it in between the plaque deposits. The catheter is inserted into the main blood vessel of the lower arm and passed carefully into the area where an independent blood supply is given to the heart. A balloon is placed at the tip of the tube in such a way that when it is blown, it forces the narrowed areas of the artery to wide open. This clears the passage of the coronary artery walls, allowing blood to flow to the heart.

2. Replacement - For those who cannot withstand surgery, transcatheter aortic valve replacement is the only procedure since surgical aortic valve replacement involves the opening of the rib cage. It is a surgical process that many cardiac patients might not be able to withstand. Transcatheter aortic valve replacement is done where a catheter is used to replace the dysfunctional valve. This is a non-invasive technique and is highly consulted to patients who cannot withstand surgical treatments.

What are the symptoms of heart valve disease ?

Some individuals with valvular heart diseases do not show any signs or symptoms but all types of symptoms indicate that blood flow in the body is irregular. The signs and symptoms include :-

shortness of breath

chest pain

irregular heart rhythms

fatigue, fainting, and dizziness; lethargy(lightheadedness)

cough

in some cases, swelling of hands and feet, abdomen

How is the life of an adult after heart valve replacement ?

The quality of life of an adult after heart valve replacement depends on factors like the type of valve used to replace the person had and the type of treatment the person when through. Usually, people after valve replacement or people living with artificial valves lead a normal and healthy life depending on the precautionary measures they are taking. If the person went through surgical valve replacement by using a mechanical valve, for lifelong the person has to take anticoagulants like warfarin since there is a maximum possibility of forming blood clots. If replacement is done by using a bioprosthetic valve, the valve will not last more than 10 years so the person is likely to go through a second replacement process. For those who cannot physically go through surgery and cannot take blood thinners, transcatheter aortic valve replacement is the only treatment. Even for such patients, TAVI is the safest method for replacing the damaged valve, some studies show the potential risk of hypertension and myocardial infarction is high among people who have gone through valve replacement. According to the British Journal Of Cardiology, the cohort group containing people who have gone through TAVI has a slightly high risk of hypertension and heart attack. Therefore, the patients should know the repercussions of the treatments before going through the actual procedure.