What do I do? I am an anthropologist. Structures of kinship; systems of exchange, barter and gift; symbolic operations lurking on the flipside of the habitual and the banal: identifying these, prising them out and holding them up, kicking and wriggling, to the light â thatâs my racket. When these events (events! If you want those, youâd best stop reading now) took place, I found myself deployed not to some remote jungle, steppe or tundra, there to study hunter-gatherers and shamans, but to a business. Deployed there, whatâs more, not by the austere dictates of a Royal Anthropological Society or National University, but by the very business to which Iâd been dispatched: I was the in-house ethnographer for a consultancy. The Company (letâs continue to call it that) advised other companies how to contextualize and nuance their services and products. It advised cities how to brand and re-brand themselves; regions how to elaborate and frame regenerative strategies; governments how to narrate their policy agendas â to the press, the public and, not least, themselves. We dealt, as Peyman liked to say, in narratives.