I donât think people understand how huge conformitygate would be on a global scale if it happened.
To get the obvious out of the way, it will force general audiences to think harder about the media they consume, and will likely also push creators to invest more in the detail of their shows.
Now, having byler get together in the last episode wouldâve obviously caused a lot of controversy and done a lot for the community, but people wouldâve moved on relatively quickly, maybe a month at most. After that, theyâd likely harass Bylers whenever they happened to come across them, but thatâs it.
But conformitygate would be huge, next level.
To give the general audience their ideal, big bang marvel-esque ending where our main characters get seemingly happy endings (except for the poor tragic doomed lovers with no chemistry)
Will, ooooo he gets to be gay with his implied nameless epilogue bf, careful, donât wanna get too queer! Away from all his friends and family, his fear of being seperated due to his queerness is realised, and also apparently drinking now
Mike is mourning the love of his life, aw so sad, at least he gets to keep writing and believing el is alive! Do I even need to explain?
Max and Lucas, the it couple! And nothing more
Dustin is doing great with all his non-conformity and in college! where the fuck did suzie go and why did he give a damn about that Tracy girl OR her party?
El might be dead, but she also might be living her best life in Greenland, all you have to do is believe! The three waterfalls werenât even her dream, they were mikes
They get their sad goodbyes, and go about their seperate lives, hanging their childhoods up on the shelves and leaving it all behind. Itâs bittersweet, but necessary to move on, right?
âOnly to take it away and present them with a fantastical ending full of in-depth lore, heart to hearts, resolved character arcs, an intense psychological battle. but hey, itâs also gay!!!!!
Theyâd be forced to pick: the boring finale, or the gay one. Intelligent and in-depth fictional media, or shutting out queer stories.
Having byler be canon in the final episode wouldâve been incredible, conformitygate would change the world. Itâs riskier, bigger, bolder.
If itâs real, itâs 100% a social experimentâimagine the research we would get from this? The way the GA reacted would be studied, the callout on homophobia would be huge. Iâm talking massiveâREVOLUTIONARY!!!
(And even outside of Stranger Things specifically, that research could do so much.)
They wouldnât be able to deny the homophobia within their fandom space anymore, not with the shows very creators calling them out on a meta scale. And going forth it would force people to face their own individual homophobia on a much deeper level. Some people would obviously close their eyes and block their ears, but if itâd happened in EP8, damn near everyone wouldâve.
I donât necessarily believe in it yet (though from a logical perspective I am compelled to conclude itâs likely real), but Iâm sitting at the bus stop until the Super Bowl.
I don't think any of you understand how marketing works. Word of mouth is basically worthless, it's a tiny drop in the sea of advertising. Companies spend the equivalent of the production budget on marketing alone not because they hate having money but because general awareness that something is scheduled and happening is what drives viewing numbers. For ST5, Netflix send their cast on a world tour like rockstars and dropped ads literally everywhere you looked in dozens of countries. There are now 130 000 000 subscriber households who have watched season 5 as the result of it. The number of people who still haven't moved on from the finale is in the double digits.
















