Search is still king... Why do you need to double down on SEO in 2019?
Think about the last time you were looking for something on the internet?
How did you find what you were looking for?
Because 93% of all online experiences begin with a search engine like Google, ranking high on SERP is PRETTY MUCH essential to driving more sales and staying on the minds of your readers.
A recent research study by Hubspot, it was revealed that 75% of users don’t even crawl past the first page of their search results.
This is why smart marketers are now spending more on SEO as it enhances their websites and makes it better for the users. Optimized websites focused on delivering a quality experience are now heavily rewarded by Google.
For example, Belden Brick Company in Ohio was able to increase their website visits by over 85% in less than a year by using these methods! They created a new lead generation campaign and added a global header and footer for their clients that added new products and kept their website cohesive and updated at all times.
Let’s go over more reasons why you should consider doubling down on SEO in 2019.
BEING IN ALIGNMENT WITH SEARCHER’S INTENT
SEO allows you to know your users’ search intent. This comes handy when creating pages that drive organic traffic.
CoSchedule saw a 594% rise in traffic when they aligned SEO content strategy with searcher intent.
Tools like Google Analytics can help you understand what your target searcher's intent is. The game is on once you know what your users are looking for.
KEYWORDS ARE STILL RELEVANT
It's not that keywords are not important anymore, just that they are used differently than they used to be. Stuffing keywords and simply throwing them at random places is a thing of the past, and Google may also penalize you for it.
Relevant keywords will get you more qualified traffic. Meaning you convert more even if your website has fewer visitors.
With extensive keyword research, Maldive Travellers’ increased the number of per day visitors by over 40%. Using the right combination of long tail keywords also brought more returning customers to the website.
Remember that Google makes frequent algorithm updates not to be hard on website owners. They are simply trying to create a better experience for their users. Which is why you need an ever evolving perspective on SEO to keep up with these changes.
FOCUS ON A MORE EXPERIENCE-CENTRIC WEB
User behavior is now trending towards a more immersive and informative approach. Many companies are now investing in PWAs and AMPs to provide their users with a seamless browsing experience.
Complete Plumbing Resource used SEO to promote their brand online to customers. Having quite a few products to showcase, they created a user-friendly website. The company saw an increase in total sales by over 2000%. Not only this, their overall organic traffic and leads also had upward moving graphs.
Google understands and values a good experience for users. Things like load speed, a clean and organized design, mobile responsiveness, bounce rate, and more all play a significant role.
Therefore, you shouldn’t just work on improving your website for a higher conversion rate. Working on the user experience will actually get you more traffic per Google! This is why SEO is so important - the impacts can be felt in many parts of your traffic and sales funnels.
WELCOMING REAL SPEECH PATTERNS
More and more people are now trying to access voice search options and incorporating real speech patterns into keywords.
These natural patterns of speech are vital to SEO as mobile searchability is becoming more widespread. And another reason for both short and long-tail keywords to mimic real speech patterns.
SEO is definitely important, but let's just say that the rules of playing the game have changed. Search engines are now focusing on giving users a valuable experience, so the more optimized your website is, the better chances you have of succeeding.
If we are considering the relevance of SEO in 2019, we’d argue that it’s actually more important than ever before. As search engines get smarter, they are always rewarding the better websites.
Remember that Google is also a business and that too a very successful one. If it fails to provide relevant search results, people wouldn’t use it.
Solid SEO practices make sure that your brand is found organically. Businesses need to understand exactly how and why Search Engine Optimization is changing, and what they need to do to keep up with these changes
Looking for new SEO Strategies for 2019? We will be coming out with more detailed SEO strategy videos in 2019.
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