#canspamact

[365daysofsnark]

December 8

On this day in 2003, Congress finished work on the CAN-SPAM Act, which sought to limit the amount of junk email we receive in our inboxes. Unfortunately, most of us were unaware of the legislation as the official notice went straight to our spam folders, while our inboxes filled up with thrice daily reminders to buy stuff that we looked at on Amazon for, like, a half-second.

[365daysofsnark]

December 8

On this day in 2003, Congress finished work on the CAN-SPAM Act, which sought to limit the amount of junk email Americans receive in their inboxes. Unfortunately, most Americans were unaware of the legislation as the official notice went straight to their spam folders, while their inboxes filled up with thrice daily reminders from Amazon to buy stuff that we looked at for, like, a half-second.

[mirabeltechnologies]

7 Must Know CAN-SPAM Email Requirements

The CAN-SPAM Act sets regulations for commercial messages, as well as gives email recipients the right to unsubscribe. Here’s a breakdown of 7 must know CAN-SPAM email requirements for best email marketing strategy

[jamesjharper]

How to Set up an Email Form?

Are you looking for an easy way to keep in touch with your customers?

Building an email list is an important way to stay in touch with your customers online and creating these lists can be quite simple. All you need to do is embed a simple contact form on your website and the information is automatically added to the software sending out your email campaigns.

And how can you set up a form?

One of the easiest ways to set up an email address submission form is to use the one provided by your #email campaign software. MailChimp is one great option that offers free pre-made forms that you can easily add to your website.

Email addresses funnel automatically into your #MailChimp account and you always have an up to date contact list when sending emails. You can also use a form created by a web designer and MailChimp provides a forwarding URL making sure new contacts still get added directly to your account.

How can you get people to sign-up?

There are several great ways to get an audience to sign-up for your newsletter. One method is to have a pop-up form on your website that launches as soon as someone arrives and you can include your contact form in this window.

Some marketers feel this is a nuisance and generally prefer to hide the form under a contact page. Hiding the form ensures that the people who sign up will engage with the emails that you send them.  At the same time, you also risk other people simply not finding it.

Regardless of where you embed the form, having a special offer is a great way of incentivizing people to sign-up. You can offer exclusive discounts or content that only subscribers get access to. This just makes subscribing feel like becoming a VIP

Are there any laws for sending bulk emails?

The #CANSPAMAct is a law that protects people from receiving spam email and so it’s important for marketers to follow these laws. You will often come across the phrase “double opt-in” and services too like MailChimp help you stay compliant by adding double opt-in functionality to a submission form.

All subscribers must submit their first name, last name and email address to opt in. Once this is done they again receive a confirmation link by MailChimp which they must confirm to add to your list. Then, with each email sent from MailChimp, it automatically includes an unsubscribe option in case a user wants to opt out.

As long as your subscribers are double opt-in and your emails contain an option to unsubscribe, you will remain in compliance with the law.

So make sure you have an update emailed list and an amazing offer for your audience on stand-by.

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