com design studio II awareness campaign @janella-p - Tumblr Blog

Instagram Post Sketches

The one thing I struggled to figure out was if I wanted the posts to all connect into one big picture or to have them all standalone so I experimented a little with how it would look a bit. These were the sketches I did and I ended up implementing a little bit of each sketch into the final posts.

Some Inspirations For My Final Design Style

Pastel Pretties v2 by Jack Forest

Don't look down by Harry Wright

Final Poster Design

These are the final designs for my posters. I may go in to change them as I do the rest of the campaign collateral if I decide to add some more imagery on to the poster. I'm quite happy with how these look and I think they get the point across.

Notes:

Although I might play around with the third poster because I think it might be too wordy? while the rest are a bit more to the point but it might make sense since the object is a phone that the information is in long sentences.

I'm not sure if the receipt one looks as good as the other two. I might have to change some things so it fits more with them.

With the receipt I think I might have to take away some information so its more straightforward. That might be why it's looking kinda rough compared to the other two

Poster Design Sketches

I wanted to follow the same kind of idea as the first sketch of the poster (previous post) but using different objects to reiterate the meaning.

Prototype #1

This follows the same idea as my initial prototype but was built using my new design system. I’m actually really happy with how it came out and want to continue making posters and other collateral with this design.

With the logo I had trouble with figuring out where I wanted to place it and experimented with it at the top of the page etc. but ended up with this composition as I think it works the best with the rest of the elements on the page.

After making my logo, I realised that when I was working on my posters that I had to change a couple things in my design system to accommodate it.

The biggest change is my header font which I changed to a font that is more modern and classic. I had this idea before which was to choose a font that was more timeless and after going through a couple I finally settled on Neue Haas Grotesk, which I think fits this idea much better.

Initial Prototype Ideas

The first design was a previous design that I had come up with and decided was my strongest to build from. From there I decided I would continue with the same style with different messages. Here I decided that I would go with photographs but that may change to completely illustration depending on what I come up with.

I quite like this design because I think it's quite straightforward and gets the message across quite well. I might play with different compositions too just to see what works well with different elements.

Final Logo

I decided to go with this design as my final logo. It took me an extremely long time to finally settle because I kept feeling like my logos were either too simple or that they didn't express what the campaign was about. One of the reasons why I struggled a bit with the final design was because it was difficult to find a symbol that went with my campaign.

After a lot of research and experiments, I was finally able to find a symbol that I thought matched well with my design focus but also my campaign. I chose a hat as the symbol because I thought it went with the name of my campaign, "wear your guilt" and I could easily make another iteration with the whole name underneath the symbol as if the campaign is wearing the hat.

The Design Process

This was my process and how I eventually got to my final design. The second art board actually shows the original logo I was gonna go with until I came up with my hat design. I had an idea but I didn't think it translated well so I decided to start again. The last three boards show how the logo with go against the different colours part of my campaign design.

Final Logo Sketches

These are the final sketches of my logo.

Possible new poster + name

After some deliberation, I think I've decided to go with "Wear Your Guilt" as my official campaign name because I think it fits with the point of my campaign more.

Other Ideas

Along with this, I want to have a series of this kind of poster but with different iterations of the phrase.

I also want to create an official graphic to replace the astrix that is more fitting to my campaign.

I also want to play with other fonts maybe - its a bit late but I want to see if there's any that might be more fitting? possibly?

More Logo Drafts

These are some of my initial logo drafts. I wanted it to stay simple after having researched some fashion brands logos.

I do like the zipper that's added but I'm not sure if it really holds any depth or symbolises the point of the campaign? It's an idea to work more on though.

I like how simple these are but I'm still not 100% sold on it. I think I want to workshop it a lot more.

I still want to create some kind of typographic logo and might sketch some more around that.

Logo Research

on existing fashion brands logos

I've noticed that these brands tend to have quite "simple and bold" logos

The photographic logos tend to be quite elaborate such as Coach and Versace but other brands also go quite simple like Chanel.

They also tend to stick with black and white logos, rarely using colour. Although some brands do.

Inspiration for campaign logo

Stick with something bold and simple.

With colours maybe have the colours be switched out depending on the rest of the colour palette of the poster etc.

Leaning on sticking with something typographic but maybe I could add a little symbol? Or create a little symbol that relates to the campaign.

Some Logo Ideas

Some ideas on a logo - thinking of making a much simpler logo than what I have so far. But I could use some elements from these sketches.

Beginning Logo Draft

This is just the beginning shape and outline of the logo. I want to incorporate the name of the campaign onto the logo but to blend in with the rest of the logo.

Shapes meanings:

Purple - tshirt/smile

Orange - earrings/eyes

Green - earring string/title

Update on Campaign

Next…

How these ideas will contribute to the success of the campaign?

Show evidence of how and why stakeholders will be successfully influenced?

How will my choice of media channels amplify the meaning and engagement of channels?

6 Keywords

ethics

overconsumption

demand?

lifestyle

money?

guilt -> why?

Poster Designs

colours: orange/yellow, purple and green. -> I wanted it to be colourful and a bit playful to catch people's eye.

font: no particular reason I just thought it fit well with the poster design and looked good.

I added a textured overlay to give the posters the look of a piece of clothing?

improvements

I think I could improve the message a bit more -> not sure if it's completely clear to the audience?

I like the colours but do they represent the message?

maybe also think about finding a font that is more timeless? to represent how clothes don't have to be a hit it and quit it thing but something that can be kept and worn for years.

obviously, change the lorem ipsum to actual statistics or information.

possibly replace the arrow with some kind of illustration? maybe some statistics

#sdl #poster

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