No politics, no protests, just my cute pup Baxter and about a dozen almost fully grown quail chicks. If these two groups can coexist in the microcosm of my backyard, can't we coexist with one another too? #lovevigorously #baxterbugroyal #westhighlandwhiteterrier #quail #dogandbird #findthecommonground #westies
Hi, my name is Janet and I'm addicted to marketing.
Hi Janet!
And shoes... But that's a story for another day.
I love marketing in all its messy, confusing, wonderfulness. The problem for many is they get caught up in the messy and confusing but fail to get to wonderful. It's so easy to do and happens to the best of us! We, as marketers, have a lot of information to convey, options to sell, and demographics to target. But, if we aren't careful, it can quickly become all about minutia with the core strategy lost.
Say you are a flower shop and you want to make a brochure to sell floral arrangement services for corporate clients. You can include pictures of every arrangement, you can espouse on how your flowers are the prettiest, the freshest and how many delivery trucks you have but in truth no one cares about that stuff until they have already made a buying decision and probably not even then. Once you strip away the extraneous information, what's the strategic marketing goal? Simply, what do you want the person to do next? More importantly, what is going to motivate the person reading your marketing materials to take the next step today?
Here are two top motivational triggers that will give your campaign immediate results.
* Pain Pain motivates when and why people consume and is a perfect trigger for creating urgency. Are they worried something bad will happen if they don't? (i.e. insurance) Are they spending too much time working on tasks they hate? (i.e. cleaning services) Are they spending too much money and need a lower cost alternative? If you can make it stop hurting you've got 'em today but if you continue relieving their pain, you keep 'em forever.
* Pride Secondly, keeping up with the Jones' is a thing. A very real thing. Pride, ego and vanity are superb motivators for those wanting recognition for success or those seeking to be built up. Are they going to miss out if they don't buy? (i.e. limited edition) Will it give them prestige within their peer group? (i.e. luxury ) Will this purchase give them self satisfaction? Do they deserve this? When used strategically and tastefully, pride triggers can be extremely effective for business continuity and for building long term brand loyalty.
Now, back to the flower shop. By committing to her corporate flower service her customers will have more time (pain), spend less money (pain), will build greater credibility with current clients increasing retention (pride) and will impress prospective clients resulting in increased revenue (pride). Oh and that daughter of yours? This flower shop does weddings too. Avoid the mess and confusion and get to the wonderfulness! Focus your marketing strategy on these two primary motivational triggers for fast and effective results. If you'd like more information on this or any marketing strategies get in touch! [email protected]
It's embarrassing to admit this, but I was recently fired from my job. A place where I worked twice in the past 15 years. The first time for over 4 years and this last time for 5 years almost to the day.
Fired.
ME!
A place where I had dedicated extra efforts, extra hours, and at times actual blood, sweat and tears. I was the top revenue producer. By a lot. But, that didn't matter. Somehow my employer no longer saw the value in my efforts or in, gulp, me. He was able to separate my amazing results, from me, the person.
Holy Shit!
Now what?
First, I was numb,
then I was sad,
THEN I WAS MAD,
SO VERY MAD,
then I was sad again.
In fact. I'm still a little bit sad. But I'm no longer mad. As much as it sucks to get fired, and trust me it does, here is my take away. They actually did me a huge favor. HUGE. And I was, grateful?
While I was toiling away each day selling crap loads of advertising, I was dreaming of the day I could quit. I kept pushing it into the future. Once the Volvo is paid off, then I'll quit. Wait. Once the house is paid off, THEN I'll quit. Wait. Someday, yep, someday soon, I'll quit and do what I really want. I'll bet you can see where I'm headed with this. It is someday, today! Today is my someday.
I decided while I was sad- then mad- then sad, to simply take the summer off. I would take the luxury of time to decide what it was that I really wanted to do. You see, I hadn't gotten quite that far in my dreaming. I had the quitting my job part nailed down though. To be honest, I'm slightly bummed they took that away from me as it was going to be a thing of beauty and legend but nevertheless. I had not yet painted the picture of my dream with any clarity. It was a big, blurry mess.
Each morning, before Lil Red was up, I would make my gigantic cup of coffee, grab my pretty pink journal and head out to the deck to sort out my shit. I would sit in the summer sun and I would grieve my loss. I would plan and execute really fantastic revenge sequences in my imagination. I would berate myself for being that person, you know, the one who screws things up and gets fired from what everyone else thinks is a dream job. But I also spent a lot of time dissecting what I loved about my work, what I loved about my clients and what brought me the most joy. Gratitude is an amazing thing.
Gratitude for golden sunrises, dark roast beans, a smoothly gliding pen and even gratitude for getting my sorry ass fired. I'm not sure when that moment occurred. But in that moment, warm from the morning sun, I was grateful for what had been such a poignantly negative blow to my surprisingly fragile esteem. Grateful.
But I was not grateful for the magpies. Damn, those birds are just annoying, and loud. So very loud.
It was there, over the roar of the magpies, that I decided that I could take the knowledge, experience, creativity and joy from my past and carve it into something fulfilling for my future.
With that said, I introduce you to http://janetjorgensen.com
This is me, in my humblest form, doing what I love. Working with talented people who want to create amazing results together.
dededos
areudirty
janainaart
theartofmadeline
titsay