JASMINE FAIL

[jasminefail]

Hike & Bike Trail Rebranding

Brand Identity

This piece is a hypothetical rebranding of Ann and Roy Hike and Bike Trail's visual identity, marketed as a close-to-home vacation and recreation spot. This rebranding features a book that talks in depth about my design decisions such as seasonal logo variations, t-shirts, and a pop-up ad.

[jasminefail]

Personal work

[jasminefail]

Commission sketches for online clients

[jasminefail]

Keep it Wild

iron-on patches

These patches were created during my internship at Wild Basin. To capture the natural beauty of the wildlife preserve I implemented distinctive features of Wild Basin, such as its waterfall and twistleaf yucca plants accompanied with a beautiful Texas sunset.

DESIGN PROCESS

These prototypes are a look into the design process of creating the above patches. Originally I wanted each patch to have a unique silhouette and keep a flat appearance inspired by other wildlife park badges, however due to physical limitations and time constraints, chose to iterate on the design presented in the bottom right corner of the first image and converted the design to a round patch that emphasized the rich color and depth.

[jasminefail]

Personal work

[jasminefail]

Spectrum Perception

2020 exhibition project

Spectrum Perception is a piece created for St. Edward's Senior Exhibition, 2020 Vision. This piece is about accepting different perspectives and experiences that different people have, even if we don't properly understand them. This message is exemplified through a series of layered illustrations within the acrylic box that interact with the colored film to create images that can only be viewed from specific angles. To the left of Spectrum Perception are two prototypes of the project. The process work of this project can be viewed more in depth below

My senior project, Spectrum Perception went through many different phases from conception to exhibition. From left to right these photos show my process of material testing, the first few initial designs, which turned from a miniature home diorama to a shadowbox depicting a parking garage, and then finally into an abstract sculpture as I felt a less literal design lended itself better to the message of different experiences and perspectives that Spectrum Perception exemplifies.

Spectrum Perception retained some of its elements from the parking garage shadowbox as a decision to give the viewer a point of reference, as it would be easy for them to tell another viewer on the opposite side of the box that they saw the word "stop," while the other viewer did not. These grounding elements serve to further the idea that even though people can communicate their differences in experiences, that may not necessarily mean others can see or experience them for themselves, despite the words themselves no longer serving any contextual purpose.

The project also went through a massive redesign in its transition from 2d to 3d. Spectrum Perception was at one point envisioned as a 2d layered shadowbox, but difficulty in cutting out the intricate pieces made me turn to printing the design of each layer on transparent film. This allowed me to create illusions viewable from multiple angles using light, color, and transparency that I later translated into the final box.

[jasminefail]

Wild Basin Logos

Balcones Canyonlands Research Initiative, Wild Basin Trail Patrol, and Hook Fellows

These three logos were created during my internship with Wild Basin Creative Research Center for three of their programs, the Balcones Canyonlands Research Initiative, Wild Basin Trail Patrol, and Hook Fellows.

The designs of these logos are inspired by park logos and patches to properly represent Wild Basin's mission of natural preservation, and their palettes and typefaces were carefully selected to meet the design guidelines of both Wild Basin and other affiliated parties such as Balcones Canyonlands and St. Edward's University.

[jasminefail]

Robotics For All

Social Media Campaign

While volunteering with Robotics for All, I worked with a team of other designers and collaborated on social media posts for the organization's Instagram posts and stories. Each graphic follows carefully constructed branding guidelines and post structure to inform site visitors about Robotics for All's mission, events, and other updates.

[jasminefail]

Commission work done for online clients

[jasminefail]

Home is Here

Hand-Bound Book

Home is Here is a study of the history of the East Caesar Chavez and Brentwood communities in Austin and Houston through the lens of residential architecture. The book is formatted as a hand-drawn notebook.

[jasminefail]

Wild Thing

T-Shirt Design

This shirt design was made for Wild Basin's annual Wild Thing shirts. This year's theme was the ringtail cat, a raccoon-like animal that lives within the preserve.

[jasminefail]

Wild Basin

Trail Map

This trail map was one of the first projects I took on during my time at Wild Basin. Designing it was a great exercise in updating an already established and design within specific limitations and researching data and converting it into easy to understand information for trail-goers.

[jasminefail]

Show & Heal

Rebranding

Show and Heal is a non-profit organization based in Florida that works to promote diversity and wellness teaching in high school students. During my time at Show and Heal I created a variety of graphics to promote group meetings, both for online platforms such as Instagram and Facebook, and in person flyers, and assisted on a rebranding campaign to give their website and logo a more professional and inclusive feel.

Though this design was not used, one of my personal favorite designs to come out of my work with the organizations were the redesigned logos; a project in which I created a new logo while maintaining elements from the original logo such as the rainbow, eye, and tri-color heart.