Week Nine. GROUP PRESENTATION. Ideation
Today in class @jason-kolenda, @yungcurri, Dawn and I discussed the possibility of our group presentations and how to clearly and effectively communicate the outcome of this semester’s studio module based around the concept of food as design, and its metamorphic properties.
Inspired by the project “Catch of the Day”, Saatchi & Saatchi (2008) [5th image] we have come up with the idea to present our ‘cards’ like a collective catch of the day. This presentation was also inspired by the way we observe, select, and buy food in the realm of a corporate and consumer environment “the supermarket”.
Taking notions of food as sterile and contrived, coupled with the physicality of our final projects being presented through cards, we plan to create a 3D flat lay. This will be comprised of some kind of box or styrofoam container with a printed ‘background’ relative to each individual context [inspired by the pharmacy 2 restaurant at Newport Street Gallery].
Over the next coming weeks we plan on refining this concept and experimenting with flat lays while bearing in mind the environment of the alumni courtyard where the presentations will be made to our peers.