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Major benefits of using a Digital Asset Management Solution

There are a number of challenges in today’s marketing landscape. With the rapid growth of digitalization, digital marketers, brand managers, website editors, and many other specialists need to be proficient with the management of the continuously growing volume and velocity of digital assets. The creative, marketing, and development teams need a unified approach to manage the entire asset lifecycle, from creation to consumption. The old-fashioned approach with content silos, inefficient workflows, and inability to scale is simply inadequate. Brands worldwide are expected to constantly deliver high-quality content as stakeholders are looking for information exclusively online.

Optimize Productivity in Remote Workspaces

At the time of writing this article, the uncertainties caused by COVID-19 continue to disrupt work environments, leaving employees and managers alike to navigate a new work reality. The instantaneous transition to remote work was intended to ensure business continuity but working remotely under the current circumstances means experiencing an unprecedented fusion of work and private life. Achieving an appropriate level of productivity with remote work is an important consideration for employees and employers.

Characteristics of high performing remote marketing team

At the time of writing this article, businesses across the globe are struggling with the economic impact of the COVID-19 and the current signs are indicating a longer period of business disruption. All this disruption, along with the implications of suddenly moving to a remote work situation and shifting priorities, has created a host of new challenges for marketing

Enable Marketing Teams Go Remote

At the time of writing this article, the COVID-19 outbreak has made remote work the most viable alternative for most organizations, including digital marketing agencies. In a situation where the workforce is having to work in a decentralized manner and maintain social distancing, developing a comprehensive remote work policy may not be possible. Notwithstanding, to ensure an adequate level of productivity, you must adopt effective management strategies that will optimize the performance of your entire digital marketing team.

Stop Wasting Time Managing Your Digital Assets

In today’s fast-moving world, driven by the advent of digital, mobile, and social platforms, the ever-growing digital assets that marketing and communication teams have to manage has skyrocketed. However, teams continuing to work with traditional methods and tools to manage their digital assets have often caused more problems than they have solved. Their old-fashioned approach is centred around storing digital assets in folders, making it particularly difficult to store, search, find, and share the specific assets they need. Inevitably, these outdated or traditional solutions lead to reduced performance, lower efficiency and frustrated users.

Benefits of DAM for a Remote Workforce

At the time of writing this article, remote working and distributed teams have become household terms as the Covid-19 pandemic has forced organizations to operate remotely and embrace it as the new standard. Productively working from home can be challenging with distractions like household chores, easy access to TV, and kids. Teams or business units can quickly slip into confusion due to lack of clarity, preventing remote workers from accomplishing tasks.

How to Manage Creative Operations

Creativity is associated with branding, marketing and advertising. A creative project must grab customers’ attention and show how different you are from your competitors. There must be a brand message that succinctly conveys the most important selling points of your products.

Remote Working: The Future for Agencies

As the global outbreak of COVID-19 intensifies, widespread travel restrictions have been announced across the globe affecting the business world immensely. Remote working is shaping how the global workspace operates. According to a survey, more than 50% of the workforce don’t want to return to their office after COVID-19. This means that the demand for remote working is going to increase rapidly.

How to manage your Remote teams and Improve Productivity

At the time of writing this blog, COVID-19 has forced many businesses to accept remote working thus changing the logistical landscape of the modern workplace. This is fast becoming the new standard by which businesses operate, teams collaborate, and employees work outside the office space. Companies expect modern technology to enable them to maintain connectivity and business continuity without compromising on productivity and performance.

Advantages of a DAM System over Cloud Storage Services

The success of business is essentially in engaging audiences across every digital channel with relevant content. With rapid growth in digital marketing, marketers have more distribution channels, file formats and types to deal with while trying to stay on-brand. Content has to be created for these different creative channels in multiple formats. As the number of digital assets increases, so does the complexity of asset management.

#digitalassetmanagement #cloudservices #adtech #publishing #creative #creativeagencies

Covid-19 and the Reorganization of Work

In the future, the Covid-19 outbreak may be viewed as the watershed moment. We are forced to adapt to a completely new digital world that is impacting our working patterns. Till now, the progress has been steady and considerable, both in terms of remote working capabilities of the employees and its cultural acceptance within organizations. As we move along, we will see a new trend emerging that is significant to the digital workspace and the acceptance of remote working.

To unleash the opportunities of digital workplaces, we now need to usher in a new era in the organization of work. To transform this into reality, we must reorganize at three levels, namely –

Digital Workspace

Digital Working

Increased Agility

Project transparency while working with remote teams

Due to the covid-19 pandemic at the time of writing this article, lock downs and social distancing have become new normal across the globe. This has resulted in many companies shifting to remote working, with employees and teams working from home on a daily basis.

Team leaders and managers find themselves suddenly managing a completely remote team. Connecting employees and teams across geographies is hard, and the amount of activity to be coordinated and mobilized can quickly become overwhelming. It is harder to adhere to the ever-changing requirements and stay on top of tasks and deadlines.

Tips and Tools for the Remote Workforce

At the time of writing this article, people around the world have started working remotely because of the COVID-19 coronavirus outbreak. As offices have shifted to homes, the norms of working and definitions of productivity have radically changed overnight. This may seem like the new-found freedom for employees, but along with it comes responsibility as well. Here are some effective ways to help you maintain productivity and work together whilst at home. Read more...

#remotework #creativeagencies #adtech #digitalmarketing #business #remoteworkforce #project management #adoperations

Automate your workflow and reduce chaos

Companies strive to grow regardless of their scale of operation and size. With the dynamic nature of today’s environment, business processes need to quickly evolve from chaotic to organized. As organizations evolve, they face mounting pressure to coordinate people, data and content across complex workflows. If not managed well, this tends to get more complex and unwieldy, finally ending up in agility roadblocks.

Escape working in silos using Digital Asset Management

In today’s digital age, rapid advancements in technology have not only leveraged traditional assets but also new formats of rich media like AR, VR and live streaming. Regardless of whether you are a startup, a medium-sized enterprise, or a major international brand, businesses must acquire a range of digital assets to augment their value and income. While the aim is to facilitate business operations, dealing with the unprecedented amounts of assets – traditional and new – results in digital assets going unused and being recreated at great cost. It would take many resources to manage the sheer volume of assets and they would have to consistently deal with the complexities of storing, organizing and distributing them in a secure manner.

Cognitive Biases Influencing IT Project Managers

Decision making is an integral part of day-to-day activities of project managers. Even experienced project managers are driven to take poor decisions, especially under the pressure of deadlines. By nature, the human brain has evolved to find instinctive solutions as opposed to scientific ones. While processing reams of information, our brain tends to ignore details subconsciously based on gut feeling, emotions, memories, or preconceived beliefs about the way things should be. This predisposition to ignore details or interpret data instinctively in a certain manner, called Cognitive Bias, often leads to a systematic deviation from rational decision making.

Here, I have listed down five Cognitive Biases that influence project managers during their day-to-day decision making.

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