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Product Placement
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@jhennel1
Shop Talk with Christen Press and Robyn Ward presented by Curateur
When it comes to being the CEO of re—inc, Christen Press chooses bliss over suffering. In the latest Shop Talk presented by CURATEUR, Christen Press sits down with Robyn Ward to talk through her first venture into entrepreneurship.
"I am incredibly proud of this collaboration with my two favorite things in the world, re—inc and Angel City.
"When we decided to do this concept, the 'New Everyone Club,' we had to be intentional. We're doing things our way, kind of bucking old rules and old norms because it's not enough to take status quo structures and say, 'Okay, women can come too. Black people can come too. Trans people can come too...' So we fell in this idea that 'inclusive is the new exclusive' and this is for everyone. We have to create spaces with these people in mind. They should be designed at the forefront of our clubs and our groups.
"It's taking the people that have been left out and creating something special for them. To celebrate them. To celebrate us.
"This our beautiful community."
—Christen Press on the New Everyone Club collaboration with re—inc, Angel City FC, and Klarna
Angel City FC’s Christen Press on the ‘Unfair and Unjust’ Expectations as a Female Athlete
The soccer star opens up about the impact she hopes to have on aspiring young players while launching her all-inclusive and limited edition clothing line, the New Everyone Club
Forget the old boys’ club mentality. Angel City FC’s Christen Press is putting her own spin on the idea with her new, limited edition merch collaboration — the New Everyone Club.
The collection is a first of its kind clothing line meant to celebrate and embrace underrepresented groups and create a community where all walks of life — women, people of color, non-binary individuals and other marginalized groups — are invited to the table to mutually empower one another.
“When we had the initial narrative of what is The New Everyone Club, the first thing that comes to mind is, how do we bring this story to life?” Press, 33, tells PEOPLE while announcing her collaboration with Angel City, Klarna and re-inc. “Looking at images of spaces that have been dominated by men like golf clubs and board rooms was part of the initial conception for this.”
But she realized that it’s not “enough to have an old boys’ club and say, 'Okay, let’s open the doors to women.’ That’s not good enough. 'Let’s open the doors to people of color. Let’s open up doors to queer people.’ That’s not good enough. We have to design spaces with those groups in minds, and that’s the only way you get equity.”
The line will start with socks, shorts, shirts and a hoodie with all-inclusive sizing, for anyone to wear.
Press is thrilled with New Everyone Club, but she also laments as a female athlete, there are higher expectations on her to do more outside of the soccer pitch than male athletes.
“I think on the one hand, there is a cerebral understanding that I have that it shouldn’t be my expectation as a female athlete to be so much more than an athlete,” she says. “But those are the unfair and unjust expectations that are put on women.”
Still, Press wants to do her part for young, aspiring players.
“Being inspirational for young female athletes absolutely falls in that category of bringing me purpose and meaning, and so that’s the why, and when you have a strong why, then everything else is easy and falls into place,” she says.
In order for her message to be heard, the US Women’s National Team player knew she had to capture the perfect campaign image for her line. They photographed it in a dark library, a nod to those old boys’ club spaces that others typically can’t get into.
“Looking at images of spaces that have been dominated by men like golf clubs and board rooms was part of the initial conception for this, and Angel City did a great job collaborating with us on that and then truly blowing it out of the water and how we brought it to life.”
And now, as her team tries its best to make the playoffs, Press, who’s sidelined due to a June ACL tear, is focusing on spreading positivity.
“It’s actually beyond soccer and beyond everything because part of the reason that I was so excited to join Angel City was because the values reflected,” Press shares. “Those [of] my own and the ones that I’ve instilled in my business.”
The collaboration first drops exclusively on Klarna Sept. 23 and ranges in price from $38-$168.
With 10 percent of proceeds being donated to the Downtown Women’s Center, a non-profit organization fighting to end homelessness for women in greater Los Angeles, Press knew this special collab was the perfect match.
“It’s for all people that are trying to pave a new way forward, who are bucking old norms and status quo expectations and ready to re-imagine a more beautiful future,” says the two-time Olympian. “It is absolutely why I thought it would be a fantastic opportunity for our brands to come together, to celebrate our beautiful and diverse communities that we’ve both developed, either inside or close next to the women’s soccer world.”
source
“I’m so proud to bring the ’New Everyone Club’ to life with both my team and my business,” said ACFC forward and re—inc CEO and Co-Founder Christen Press. “This is about creating a new and inclusive way forward, bucking the old norms, and disrupting the status quo. Angel City and re—inc have such beautiful and diverse communities, and with the ‘New Everyone Club,’ we celebrate what’s at our very core: reimagination.”
The “New Everyone Club” celebrates and embraces underrepresented groups and creates a community where all walks of life- women, people of color, non-binary individuals and other marginalized groups are invited to the table to mutually empower one another. The concept of the “New Everyone Club” is meant to redefine the narrative surrounding historically non-inclusive spaces.
Me trying to manage the levels of excitement for House of the Dragon while at the same time trying to forget the disastrous end of Game of Thrones
Angel City FC Finding peace from within, Christen Press shares her meditation methods and her mantra. Presented by Cedars Sinai, official health partner of Angel City.
tobinheath fun n fun
christenpress At the #espys thank you @gucci
🗣more women’s sports
Getting the gang back together. The story of Stranger Things 4 continues July 1, only on Netflix.
INDIRA VARMA At the Star Wars Celebration Obi-Wan Kenobi Event
Indira Varma (ph: Misan Harriman)
Obi-Wan Kenobi Cast
“I want to have the courage to fail. And try characters out that, you know what? It didn’t quite work. The problem is, there’s so much type casting that goes on. I think as human beings, we are very emotionally complex. So why are we always playing the same, kind of, three notes? I’m excited about getting older. I think there’s less pressure in having to be beautiful. And I think the older you get, the more experiences you’ve had, therefore the more colors you have in your palette. And I want to use them more.”
Indira Varma photographed by Ben Cope for ELLE, June 2022.
weareangelcity Gotham’s reckoning ⚽️
