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Misplaced Lens Cap
Cosimo Galluzzi
hello vonnie
tumblr dot com
Not today Justin
trying on a metaphor
dirt enthusiast
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styofa doing anything
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Sade Olutola
h
i don't do bad sauce passes
One Nice Bug Per Day
todays bird
Lint Roller? I Barely Know Her
Janaina Medeiros
we're not kids anymore.
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@joenicassio
Massive Action Is Overrated!
Are you busy all week but still not making offers?
Then you’re probably majoring in minor things.
The coaches who finally start selling aren’t doing more.
They’re doing the right things more often.
Here’s one of those things.
If you’re a brilliant coach who still hesitates because you don’t feel “expert enough,” this one’s for you.
Your clients don’t need someone who’s lived every version of their life.
They need someone who can see the path when they can’t.
Here’s what that actually means.
Coaching isn’t about steering the ship for your client.
It’s about reading the instruments and guiding them.
The navigator on any great ship doesn’t know every engine detail; they know the map.
They tell the captain, “You are here. Land is there. Rocks here. Adjust the course.”
You don’t need to live your client’s life or survive every storm — they need your map, your patterns, your years on the water.
You don’t need all the answers.
You need to know the map better than they do.
Watch the video to learn how.
Hello {first_name},
Most people dramatically underestimate the cost of staying stuck.
They think the cost is:
“Maybe I don’t make as much money this year.”
But the real cost is much deeper than that.
The real cost is:
another year doubting yourself
another year feeling invisible
another year overthinking every post
another year undercharging
another year watching less talented people outsell you
another year emotionally exhausted from inconsistency
another year delaying the business you know you’re capable of building
Eventually delay becomes its own form of pain.
Because deep down…
many people already know what needs to happen.
They know they need:
clarity
positioning
stronger offers
better messaging
consistent client acquisition
guidance
momentum
But fear creates hesitation.
And hesitation quietly steals years.
I say this compassionately:
You do not get your time back.
Your future is being shaped by the decisions you avoid
just as much as the decisions you make.
That’s why momentum matters so much.
Because one aligned decision can completely change the trajectory of your life and business.
P.S. Whenever you're ready to get help getting "unstuck,"
Let me buy you an hour of my time.
📅 Schedule Here: https://Schedule.EmployeeEscapePlan.com
The invisible lemonade stand
You Don't Get Paid For "Existing"
One of the saddest things I see is people building businesses that slowly disconnect them from themselves.
They start the business for:
freedom
meaning
impact
self-expression
purpose
But somewhere along the way…
they become trapped in:
burnout
constant hustle
fake marketing tactics
exhausting content cycles
misaligned offers
clients they secretly resent
That is not success.
A business should not merely make money.
It should support:
your values
your energy
your relationships
your peace
your purpose
your humanity
This is one reason I care so deeply about helping people create alignment between:
who they are
what they offer
how they market
how they sell
how they serve
Because when your business actually fits your soul…
everything feels different.
You stop feeling like you’re “performing.”
You stop feeling fake.
You stop chasing every tactic desperately hoping something works.
And instead…
your business starts becoming an extension of your deepest values.
That kind of alignment creates:
confidence
sustainability
emotional peace
authentic authority
And honestly…
I believe that’s one of the most fulfilling ways to build a business.
Many good people secretly hate sales.
Not because they dislike helping people.
Because they associate sales with:
pressure
manipulation
dishonesty
fake urgency
emotional coercion
So they unconsciously avoid selling altogether.
They:
over-give free value
hope people magically hire them
avoid direct invitations
downplay their offers
feel awkward discussing money
I understand this deeply.
Because many heart-centered people genuinely do NOT want to manipulate anyone.
But here’s the important distinction:
Manipulation is trying to get someone to do something against their best interest.
Service-based selling is helping someone make a wise decision that improves their life.
Those are not the same thing.
When you genuinely believe:
your work helps people
your guidance creates value
your service solves real problems
…then inviting people into paid work becomes an act of service.
Not pressure.
In fact…
Sometimes NOT making the invitation is the real disservice.
Because people cannot say yes to help they were never clearly invited into.
Selling becomes much lighter when:
you stop chasing approval
you stop trying to impress
you stop performing
you focus on clarity and service instead
That shift changes everything.
One of the biggest shifts that changes a business forever is this:
You stop trying to “sell people”…
…and start becoming the trusted advisor.
Most struggling business owners unconsciously approach sales from a place of:
pressure
proving
convincing
performing
needing approval
But trusted advisors operate differently.
They:
diagnose clearly
tell the truth compassionately
ask better questions
simplify complexity
create clarity
help people make wise decisions
That energy changes everything.
Because people can FEEL the difference between: someone trying to extract money…
and someone genuinely trying to help.
Trusted advisors do not need to manipulate.
Their clarity creates confidence.
And confidence creates trust.
This is one reason I believe positioning matters so much.
When you become clearly understood… people stop seeing you as “another coach.”
And start seeing you as:
a guide
a strategist
a confidante
a problem solver
a source of certainty
That changes the entire relationship.
And honestly…
That’s a far more fulfilling way to build a business.
Because you stop chasing transactions…
…and start building trust.
Nobody hires you because you “kind of” understand them.
They hire you when your words make their arms unfold.
When they hear you and think:
“Finally. Somebody gets me.”
That doesn’t happen by guessing.
It happens when you know your perfect future client so deeply it feels like you’ve been inside their head.
Most coaches think a niche is three sentences.
It’s not.
It’s a psychological dossier.
Watch this if you want the people who need you to stop scrolling and say, “That’s me.”
Hello {first_name},
Many coaches think their problem is:
“I need more leads.”
But often the deeper issue is this:
Their offer feels unclear.
And unclear offers quietly destroy momentum.
Because when people cannot quickly understand:
what they’re buying
why it matters
what outcome they get
why it’s valuable
why now
…they hesitate.
Even if the coach is talented.
I’ve seen incredibly gifted people describe their services in ways that feel:
vague
complicated
overly broad
emotionally blurry
hard to emotionally grasp
And buyers do not purchase what feels foggy.
This creates a painful cycle:
low conversions
inconsistent clients
self-doubt
over-posting
endless tweaking
frustration
Then many coaches mistakenly conclude:
“Maybe people don’t want coaching.”
That’s usually not true.
People buy solutions they emotionally understand.
Strong offers create:
clarity
desire
confidence
urgency
emotional certainty
Weak offers create hesitation.
This is why offer clarity changes everything.
Because once the marketplace understands the transformation clearly…
people respond differently.
And suddenly business starts feeling lighter instead of harder.
P.S. A lot of people have terrible mindset and beliefs around money and business and prosperity.
To help you overcome that, I have put together 80+ affirmations and mantras you can download here: Https://www.joenicassio.com/affirmations
Integrity plus Spirit in Motion!
Your heart is priceless!
The Confused Mind Buys Nothing
One of the most expensive mistakes in business is believing:
“If people really needed my service… they would figure it out.”
No.
Confused people hesitate.
And hesitation kills sales.
I’ve watched incredibly talented coaches lose business because their messaging sounds:
vague
abstract
overly spiritual
too broad
too complicated
too process-focused
They explain:
how they work…
…but not:
why someone should care.
That’s a huge distinction.
Most people are NOT sitting around trying to understand your framework.
They’re trying to answer:
Can you help me?
Do you understand me?
Is this relevant to my life?
Why should I trust you?
Why should I act now?
If your messaging does not quickly create clarity…
people delay.
Not because they hate you.
Because uncertainty creates inaction.
This is why clarity is not “just marketing.”
Clarity creates trust.
Clarity creates confidence.
Clarity creates momentum.
Clarity creates buying decisions.
The confused mind buys nothing.
And the beautiful thing is:
clarity is learnable.
Most people are far closer to breakthrough than they realize.
They simply need help translating their value into language the marketplace can emotionally understand.
That’s one of the things I LOVE helping people do.
One of the hardest parts about inconsistent income is not the money.
It’s what it does to your nervous system.
When clients come inconsistently…
your emotions start fluctuating with your bank account.
I have a phrase for this. I call it...
Income Ambiguity
One good week:
“I’m finally figuring this out.”
One slow week:
“Maybe I’m failing.”
That emotional rollercoaster is exhausting.
Especially for people who genuinely care.
Because many coaches and transformational entrepreneurs are deeply heart-centered people.
They’re not trying to scam anyone.
They truly want to help.
But inconsistent business creates hidden emotional consequences:
overthinking
self-doubt
desperation energy
undercharging
second-guessing
loss of momentum
And eventually many people unconsciously shrink.
They stop promoting boldly.
They stop talking about their offer confidently.
They start hiding behind “free value.”
Not because they’re weak.
Because inconsistency creates emotional fatigue.
That’s why stable client acquisition matters so much.
Not just financially.
Emotionally.
Consistency changes identity.
It changes confidence.
It changes energy.
It changes how boldly you show up.
And most importantly…
It allows you to stop surviving…
and start building.
That’s the future I want for the people I work with.
Marketing strategist epiphany
I thought I was a technology guy.
Then a Vegas trade show changed everything.
Before that moment: electrical engineer.
Big failure. Lost everything. Humiliating.
That failure sent me searching for the truth of what actually works in business.
I found Jay Abraham.
A decade of my life.
Decades of recordings.
$5k, $10k, $15k rooms.
His office.
Copywriting for Jay, Dan Kennedy, and Gary Halbert.
Then Comdex in Vegas.
Booth to booth.
Simple checklist.
Top 10 marketing mistakes almost every business makes.
Small companies. Medium companies. Fortune 500.
Every. Single. One.
Making at least one mistake — silently killing their marketing.
Not complicated. Fixable.
That's when it hit me:
I'm not a technology guy.
I'm a marketing strategist.
If your business isn't multiplying the way it should, It's probably not a tactics problem.
It's one or two fixable mistakes canceling out everything else.