One of the persistent frustrations of running an independent record label is the pressure to operate on the same timeline and release cycle as major labels with massive budgets and marketing machines behind them. So much of the music industry is built around immediacy—landing reviews quickly, generating buzz, chasing algorithms, and keeping momentum alive while the iron is hot. But for smaller labels without enormous promotional reach, that system can feel inherently uneven.
That’s the inspiration behind Brand New 2 You, a new series revisiting releases from our catalog that deserve another listen, or perhaps a first discovery entirely. Because great music doesn’t expire, and in the underground, all music is brand new.
Our first feature is one especially near and dear to us: Reinartz – Interactions EP, originally released in June of 2019. Reinartz crafts futuristic yet deeply warm soundscapes filled with celestial ambience, intricate percussion, and detailed, playful sound design. Even years later, the EP still feels transportive, colorful, and forward-thinking. A record that continues to reveal new dimensions with every listen.