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Newsletters build strong relationships with customers, bolster brand awareness, increase customer engagement. Learn how to create email newsletters that convert.

#newsletter

Content marketing helps promote your brand, attract loyal club members, and keep them come back for more. Content marketing best practices for golf clubs.

#golf #golf clubs #golf marketing

Content marketing is the integral part of retail industry. Learn how to create interactive digital content, reach your target audiences, generate leads, increase sales.

Learn about the advantages of using a sales engagement platform and how they can help win more customers and close more real estate deals.

Content marketing has a remarkable impact on the hotel and travel industry. Learn about the reasons and the most effective hotel marketing solutions.

Content marketing is a very popular marketing strategy in the automotive industry. Learn about top auto brands doing content marketing the right way.

A digital corporate report is a great way to keep investors and employees informed, but it can also bleed into overall business goals and boost productivity, too.

Training materials keep employees invested in their work. They are needed to foster a stimulating workplace, engage workers through each stage of the employee life-cycle.

Discover Features and Tools for Creating Interactive Content. Check out Great Content Marketing Examples.

Having a tailored marketing strategy is a long-term investment. But is it a worthwhile one, too?

The short answer is yes, the longer answer is HECK YES! Demand Metric’s sterling infographic shows that content marketing costs 62% less than traditional marketing and generates over three times as many leads. Virtually every business in every industry can create high-quality content and market it to the masses. And in a world with so many options to do both, content marketing is a perfect fit for any brand looking to put itself on the map.

#contentmarketing #marketing #digital marketing

What is content marketing, what are the most effective content marketing tactics and which content formats work best.

Marketing isn’t what it used to be. In lieu of more unobtrusive, native advertising hooks used today, companies up until the mid-to-late 90’s pitched products to consumers at will. Interruption marketing, as it’s now known as, is an umbrella term for any marketing activity that pushes products/services in front of people who don’t ask (or want) to see them. Was it effective? Yes. Was it annoying? Definitely.

#contentmarketing #marketing #digital marketing #whatiscontentmarketing

Read about the importance of content marketing and the benefits that marketers can get when implementing effective content marketing strategies.

Content marketing is the vehicle through which a brand’s voice can help customers better understand a firm’s value (i.e. why it’s beneficial) and values (what it believes in). What’s more, it helps businesses tap into consumer demand and tell stories that rally people behind their flags.

After all, in the all-out battle for customers’ hearts and attention, content marketing always leads the charge. And that’s a fight you always want to win.

#why is content marketing important #benefits of content marketing #importance of content marketing

If you’re in sales, you’ve probably heard of sales engagement. So what is sales engagement, and why it is important. Sales engagement vs sales enablement.

Although sales technology has opened up a world of possibilities for businesses that use it, finding and retaining customers remains an ongoing challenge. Popular outreach strategies like social media and content marketing have made things easier, but often overlook one important piece of the puzzle: sales engagement.

#sales engagement #sales enablement

Joomag helps publishers transition from print to digital by providing tools for content creation, distribution, reader retention, tracking, and monetization

Innovate or die. It’s the harsh reality of many industries, yet rings especially true in the publishing sphere.

The digital revolution, elicited in part by the Information Age, was a godsend for traditional print publishers backed into an ever-tightening corner. It marked the gradual transition from print to a digital format, allowing publishers to keep up with the demands of a rapidly digitizing industry. And with a world seemingly hell-bent on online content consumption, the possibilities were endless. Content could be distributed on a massive scale, attract readers from every corner of the world, and boost sales.

But what do the statistics say today? Data garnered from the International Digital Publishing Forum and the Association of American Publishers, for example, reveal that e-book sales alone skyrocketed from $1.6 million in 2002 to $37.5 million in 2008.

Web-based content is also replacing more traditional, informational media outlets such as newspapers. The Newspaper Association of America cited data from Nielsen Online that showed an 837.5% increase in average monthly unique audiences for newspaper web content in a single year. Digital technology has undoubtedly pushed the boundaries of publishing like never before.

#digital publishing trends #Digital Publishing #from print to digital #transitioning to digital

Joomag's content marketing solutions to the hospitality industry.

Travelers looking for an exclusive, themed experience are a big reason why the hospitality industry is thriving today. According to Deloitte’s analysis, the explosion of technologies such as mobile applications and the Internet of Things (IoT) in the last decade has attributed to the industry’s exponential growth. Both have assisted with travel risk management programs, mitigated common snags, and generally enhanced the overall experience.

But things aren’t stopping there. 2017 is the ideal year for hoteliers and travel companies alike to reconsider innovation in technology. More specifically, they must understand what technologies consumers are willing to utilize and which ones will provide real value by streamlining the travelling experience.

#hospitality #content marketing #business solutions #Digital Publishing

Joomag's Content Marketing Solutions for Automotive Industry

Digitization has undoubtedly impacted every sector of the automotive industry. Consumers and businesses alike have felt its residual aftershocks as more and more opportunities for connectivity emerge from disruptive trends. Today, however, automotive companies must decide their roles in the bigger picture; that is, identify where they can derive value from not only developing technologies for new car models, but also from streamlining their content marketing, sales engagement, and corporate communications workflows. If they don't, they run the risk of losing precious business, decreased productivity, and being outclassed by companies who smartly exploit the industry's emerging connectivity for their own growth.

#content marketing #business solutions #digital publishing #automotive industry

Business Solutions for Retail Industry

There’s no denying it: the Internet of Things (IoT) will only grow as technology continues to improve. More importantly, it will foster a growing sense of interconnectedness between businesses and customers (more so than it already has).

Based on research conducted by the Tuck School of Business at Dartmouth, the number of Internet-connected devices will increase from 10–12 billion today to more than 50 billion by 2020, based on engagement by thousands of companies.

For retailers, there’s no better time than now to adopt a digital format. Doing so means greater access to products for customers, a more fluid shopping experience, and more competitive prices. Digital shopping channels not only provide immediate access to information, but more of it compared to traditional brick-and-mortar stores.

#white paper #business solutions #retail industry #joomag #digital publishing trends #content marketing

Be Happy and Enjoy the Week!

#internationaldayofhappiness

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