Dmitry Grishin, the chief executive of Russian e-mail and social networking giant Mail.ru, has an elaborate wedding fantasy. He sees robotic drones flying around the guests and snapping their every move from every angle. âPeople today have very standard pictures,â Grishin says. âIf you have drones, you can attach a camera and make very nice and different movies and pictures.â Add some bartender robots, and you get quicker refills, too.
On Friday, Grishin, 33, declared his intentions to fund a robotics revolution. Heâs going to set up an investment companyâGrishin Roboticsâin New York, backed by $25 million of his dollars, that will look out for startups doing promising robotics work. Grishin intends to focus on consumer, as opposed to industrial robotic, applications. âI think itâs very important to bring robotics to the mass market,â Grishin says. âHuge innovation will only come when people see the results in their everyday lives.â
In the mid-1990s, Grishin studied robotics while at university in Russia. He found that a lot of the technology was expensive, which limited it to industrial settings where large companies could afford to make the necessary investments. These days, cheap but powerful cameras, sensors, and other electronics are being used to form the basis of robotics projects. Grishin hopes to find 10 to 20 companies per year doing interesting work and to give them about $500,000 each.
The Mail.ru Group, a Russian investment company co-founded by Grishin, has stakes in Web giants Facebook (FB), Zynga (ZNGA), and Groupon (GRPN), among others. Itâs also behind the Mail.ru service, which is Russiaâs largest e-mail provider and a purveyor of social networking, instant messaging, and gaming sites.
Grishin wants to transfer his experience driving fast-paced consumer Web services to the robotics realm. âI believe in the Internet culture where you aim for big audiences and innovate quickly,â he says. âRobotics innovation should not happen at big corporations but instead in small startups with 20 to 30 engineers.â
Grishin Robotics will be located in New York, as itâs close to the thriving robotics scenes in Boston and Pittsburgh and not too, too far from Silicon Valley. âThereâs also good work being done in South Korea, Germany, France, and Japan,â Grishin says. âYou need a true international city, and New York is a great example of that.â