Untitled

[justunomedia-blog]

Contactme.com - I like their website

Similar product to ours, but different market.  They offer a "contact us" button which is different than out "Social Coupons" button.  I wanted to make note of their site for referrence later as they have a really smart user interface design.  Great job Contactme.com !

[justunomedia-blog]

SocialSkateboarding.com adds Social Lead Generation Tool.

Will an extra 5% off coupon code be enough to entice Socialskateboarding.com customers to share with facebook friends or post to twitter?  On May 1st, 2011 Founder Andy Meade re-launched his e-commerce website with an entirely new site design and shopping cart. Known for having the best deals for complete skateboard set ups and the leading online social network for skateboarders, Meade feels the addition of the Justuno Social Coupons was "a no brainer".  

So how does Meade generate social leads. "Our demographic of young skateboarders are ranked as the highest demographic for being influenced through social media.  With Justuno we can reach our current customers facebook news feeds, plus we willing to try just about anything to reduce cart abandonment and increase our sales conversion."

SocialSkateboarding elected for both the traditional coupon button install and a new custom embed on their checkout page.

[justunomedia-blog]

Social Media Advertising - Twitters API Partnership Opportunites

Today's Tech Crunch article on social media advertising discussed Twitter’s “promoted products”.  The promoted tweets is a smart foray into advertising, however I'd like to see Twitter promote their current API partners.  There are a lot of tools including our social lead generation widget which leverages the Twitter framework to reach new leads.  The social walls of users is the most effective means to capture users attention, while promoted accounts are interesting, the key is to have users "tweet" or "share" content on from the web.  If Twitter increased promotion of their API providers in their business section the results would be:

-further integration of twitter sharing through out the web -it would provide a great service to their current merchants seeking ways to better leverage twitter

-Twitter could increase revenue through revenue share with it's API partners

 Tech Crunch Article by Leena Rao

Further evidence that advertising on social networks (a.k.a. Facebook) is a booming business. BIA/Kelsey reports today that social media advertising revenues will grow from $2.1 billion in 2010 to $8.3 billion in 2015. BIA/Kelsey defines social media advertising as money spent on advertising formats across social networks.

The research company says that the currently, the predominant ad format on social networks is display, spending on which the firm expects will increase from $2.1 billion in 2010 to $7.7 billion in 2015. While revenues from non-display ad formats (i.e. Twitter’s “promoted products”) are currently minimal, BIA/Kelsey expects that in the coming years non-display formats will continue to grow as an ad genre on social networks, and expects the social non-display segment to grow from zero in 2010 to $600 million in 2015.

Of course, Facebook currently dominates most of the revenues generated from social media advertising. eMarketer reported in January that Facebook’s ad revenues came in $1.86 billion in 2010, while MySpace ad spend plummets.

BIA/Kelsey says that its version of social media advertising does not include virtual goods and rewards, social gaming, social commerce or social marketing, all of which are booming areas in advertising as well.

[justunomedia-blog]

SEO: "Coupon Publishing" my latest search term.

SEO update: there are two search terms that we have a lot of momentum with right now: Term: Coupon Code Publishing Position: 3 Competition: 6,080,000 results. Sitting at spot #3 behind two retailmenot results is a huge success for Justuno.  Given retailmenots search engine dominance, I don't expect to overtake them in position one.  We may be able to jump into slot two however given their domain has position 1 &

Term: Coupon Publishing Position: 16 Competition: 29,700,000 results This is a BIG search term that we are gunning for.  There are some heavy hitters like Amazon (Position #8), Entrepreneur.com (#6), BBB.org, all very established well respected sites that we are competing with. My overall optimism is great on our search campaign.  With every new Justuno Social Coupons that is embedded, Justuno receives an exponential link back growth through the new client and the social networks that the coupons are shared.  I expect to be on page one for coupon publishing within three months.

[justunomedia-blog]

Startupers.com launches social coupons

Within the first hours of Startupers.com embedding their Justuno Social Coupon, we have already seen some fantastic real time statistics: 2 twitter shares which has resulted in 42 click backs 4 facebook shares worth 39 click backs

We'll report back at the end of the week with a complete analysis on the social leads generated. 

What is Startupers startup job board?

[justunomedia-blog]

Ad Tech Sf 2011 coupons

Once again, another convention in San Francisco and there is bunch of coupon and promotion codes out there.  I just missed the free expo hall pass for Ad-Tech San Francisco 2011.  I will be searching out free ones and posting here.  There currently are NO expo hall passes for Ad Tech.  There probably are discount codes for conference pass, but I honestly don't feel like searching through the coupon deal sites right now, sorry I started to but they were all expired.  Going to try and reach out to someone there to see if they will share coupons directly with us using our social coupons widget.  

Ad Tech 2011 Coupon Codes:

Expo Hall Pass Code: N/A

Convention Pass:

Code: N/A 

[justunomedia-blog]

Web 2.0 Expo Coupon Code

It's that time of year for the san francisco web 2.0 expo event.  Being the savvy internet crew that we are, you are googling for a coupon code as we speak.  So here you go:

Web 2.0 Expo Hall Pass: Coupon code: expopass Promotional Discount: free hall pass Savings: $100 3/14/2011: I JUST used this to register.

Conference Plus, Conference Plus Workshop & Workshop Only Passes: Coupon Code: websf11raf21  Discount: $300 off Web 2.0 San Francisco 2011 

Once you do sign up for the free hall pass, they continue to send you emails with further discounts on expo passes.  So you may want to give that a try first.  It would be fantastic if web 2.0 shared coupons directly on their site using the justuno social coupons button.  Hoping they give it a try, so we don't have to continue searching google for coupon codes.

[justunomedia-blog]

Third Party Coupon Tools

For merchants to share coupons directly on their website there is currently only two available tools in the market place:

Third Party Coupon Tools for online merchants: (share coupon codes directly on their site) Site: http://www.Justuno.com Service: Free Coupon Button Widget Publish coupon codes directly on your website to reduce cart abandonment, increase sale convergence, reduce affiliate fees and improve your customers' shopping experience. 

Please comment or share other options for online merchants.

Third Party Coupon Tools for shoppers: (these hurt merchants as they will have to pay out affiliate fees.  But until merchants share coupon codes direct, these affiliates will earn money off the inefficiencies of the marketplace)

Site: Couponcabin.com Service: Toolbar widget that serves up coupons the website you are shopping on.  THIS IS DEATH TO A RETAILER.  This tool is stealing money from you, step up and share directly with your customers. 

Site: Coupons.com Service: Brandshare 

[justunomedia-blog]

How to use coupon codes on your website while protecting your brand

The number one response from companies when the word "discount" or "sale" is mentioned in conjunction with their brand name is: "We don't discount, it will hurt our brand".   This is true to a degree, however in the age on online retail and brands selling direct, we have to find a middle ground.  And "Shipping" is the way around this.  

According to Forrester research, the number one reason shoppers abandon shopping carts is the cost of shipping (44%).  Let's focus on this area of the shopping experience as it does not relate to product, but does effect a brands identity.  Shoppers think HIGHER of a brand that offers free shipping vs less of the brand.  A CHEAP brand can't afford free shipping, where HIGH CLASS brands can.

Shoppers want to feel like they are getting a deal AND savvy internet shoppers are leaving your site to search for coupon codes. This is a fact.  Take a moment to look at your analytics and note the convergence rate of shoppers that left your site, searched for a coupon code and then checked out.  We found this convergence rate to be 8-12% vs the average 1-2%.   Solution: provide customers that are currently on your site shopping with a coupon code for discounted shipping.  You can experiment with different rates:

Option 1: Free Shipping on orders over $50 Option 2: Free Shipping on orders over $99

Take a look at what your average orders are, competitors shipping options and find a price that you can live with.    Customers are willing to pay for shipping, but don't want to feel like they are getting gouged.  By offering them a coupon to enter into the coupon box (which I bet you already have), they will feel like they are getting a deal and are more likely to check out.  The goal is to reduce cart abandonment, increase sales convergence, reduce affiliate fees (when they leave your site to search for coupons) and make you customers happy.  All this while not just protecting your brands image, but improving the customer experience with your brand.

How to share coupon codes with customers on your site: Justuno.com offers a free "coupon code button" which you can create and embed in minutes.  It's similar to the "Feedback" tabs you see on websites today.  For more info check out the intro video and website at http://www.justuno.com

[justunomedia-blog]

I've been researching how much of the affiliate fees paid out in 2010 were to coupon deal sites like retailmenot who are taking advantage of the inefficiencies of the marketplace.  Meaning, shoppers are searching for coupon codes before checking out, when they do this they leave the merchants site and search the web for a coupon code.  By not providing their customer with a code, merchants will now have to pay out a fee to an affiliate...

[justunomedia-blog]

Growth of Digital Coupons Outpaces That of Printed Newspaper Coupons by 10 to 1 According to New Data Released by Coupons.com

Growth of Digital Coupons Outpaces That of Printed Newspaper Coupons by 10 to 1 According to New Data Released by Coupons.com

Savings Printed in Last 12 Months Exceeds $1 Billion; June Sets Monthly Printed Savings Record

Mountain View, Calif. – July 26, 2010 – In the wake of recent research indicating coupons distributed via FSI (free standing inserts) in newspapers rose 8.4 percent for the 12-month period ending June 30, 2010 compared to the year before, Coupons.com today issued new data that shows digital coupons grew 100 percent during the same period. The data shows that more than $1 billion in digital coupon savings was printed or loaded to a store loyalty card via Coupons.com and the Coupons.com network in the last 12 months, outpacing the growth of coupons distributed in newspapers 10 to 1.

“Consumers continue to crave savings, and more and more of them are tapping digital coupons as an important part of their savings strategy,” said Steven Boal, CEO of Coupons.com Incorporated. “We expect more brands and more consumers to increasingly adopt digital coupons, and we foresee substantial growth across the entire digital domain—with particular growth within social media and mobile environments.”

Printed Savings Exceeds $1 Billion

Printed savings from Coupons.com and the Coupons.com digital network for the 12 months ending June 2010 exceeded $1 billion. This includes savings printed or loaded to a store loyalty card and represents a 100 percent increase compared to $529 million the year before. In addition, printed savings in the month of June 2010 exceeded $110 million, the highest ever recorded by the company in a single month. Growth is attributed to several key factors, including continued consumer adoption of online printable, save to store loyalty card and mobile coupons and increased use of digital coupons by brand marketers, including manufacturers and retailers alike.

Increased Brand and Consumer Adoption of Digital Coupons

According to research from NCH Marketing Services, the Internet was the fastest growing distribution vehicle for coupons during the first half of 2010, indicating increased adoption by brand marketers. In addition, according to the most recently available redemption data from NCH, the Internet coupon category outperformed other types of coupons with regards to share of redemptions to percent of coupons distributed, making it the most effective coupon method for marketers.

Representing 20.8 percent of the U.S. population, 46.4 million American consumers are now using online coupons, up from 40.2 million in 2008. Of the 46.4 million online coupon users, 12.9 million do not read any part of the Sunday newspaper, an 18 percent increase over 10.9 million in 2008.

Additionally, indicative of trends in the consumer vernacular, Internet queries for coupons and related terms increased on search engines. Specifically, searches on Google for “Printable Coupons” increased 67 percent over a year ago. In addition, coupons are increasingly speaking up in the social media conversation, where consumers are sharing them within their networks and brands are using them to entice and reward Likes and followers. In a report by Razorfish, the number one reason consumers followed a brand on Twitter or Liked a brand on Facebook was access to exclusive deals or offers. Coupons.com has helped many leading brands with their social media presence, generating millions of coupon prints and encouraging millions of Likes and other engagement objectives.

Consumer interest in savings is expected to continue in better economic times. Research shows that even if economic conditions improve, 8 out of 10 U.S. adults plan to continue to engage in couponing activities.

To support current and continued growth of digital coupons, Coupons.com Incorporated is increasing its workforce and is looking to hire approximately 50 additional people, growing the company’s workforce by nearly 20 percent. The majority of the positions are located in Mountain View, California, with other openings across the country in regional sales offices.

Demographic of Digital Coupon User

Data shows that users of digital coupons have higher household incomes and are better educated than users of newspaper coupons and the general population, dispelling the perceived low-brow stigma of couponing.

Consumers who print digital coupons have an estimated average household income of $96,000, a 14 percent higher income level than the U.S average. Interestingly, adults with household income of over $100,000 are twice as likely to have redeemed coupons printed from an online source than adults with household income less than $35,000.

In addition, 33.4 percent of those who print digital coupons have a college degree (up from 30.4 percent in 2008), compared to 28.9 percent of those who use newspaper coupons and 26.1 percent of the general populace. Also, adults with college degrees are almost twice as likely to have used coupons in the past six months as those who didn’t graduate from high school.

Digital Coupons, Popularity by Product Category

For the first half of 2010, Ready to Eat Cereal was the most popular category for both online printable and coupons accessed via mobile apps, and was the 7th most popular category for coupons saved to loyalty cards. Dairy & Eggs was the top category for Save to Card coupons. The deeper variance in the top categories for Save to Card coupons compared to the other two lists is attributed to the fact that brands geo-target campaigns to areas where local supermarkets carry their products which results in a different set of coupons available for consumer selection.

Digital Coupons, Popularity by State

Georgia tops the list of most active states using digital coupons both via Web browsers and mobile apps (including Grocery iQ and Coupons.com mobile app), based on the Coupons.com Savings Index. Tennessee, South Carolina, North Carolina and Utah round out the Top Five for states using digital coupons via a Web browser, while Oklahoma, Alaska, Missouri and Tennessee round out the Top Five for states using digital coupons via mobile apps. The states in the South and Midwest dominate the top ten spots on both lists.

Top Categories for Coupon Code Offers

Apparel & Shoes was by far the top category for codes and offers used to save on online purchases. Other top categories include Home & Garden, Toys & Hobbies and Computers & Software.

1. Marx, a Kantar Media solution, Press Release, July 8, 2010; Press Release January 6, 2010; Press Release July 8, 2009 2. NCH Marketing Services, Inc., Mid-Year 2010 Coupon Facts Report 3. NCH Marketing Services, Inc., 2010 Coupon Facts Distribution Trends 4. Simmons Fall 2009 – 6 month survey, Simmons, Fall 2008 – 6 month survey 5. Simmons Fall 2009 – 6 month survey, Simmons, Fall 2008 – 6 month survey  6. Google Insights for Search, July 15, 2010 7. The Razorfish Digital Brand Experience Report, 2009 8. Survey conducted by Harris Interactive on behalf of Coupons.com. All data collection was done by telephone within the United States from March 5-8, 2010. 9. Simmons Fall 2008 – 6 month survey  10. Survey conducted by Harris Interactive on behalf of Coupons.com. All data collection was done by telephone within the United States from March 5-8, 2010. 11. Simmons Fall 2009 – 6 month survey, Simmons, Fall 2008 – 6 month survey  12. Survey conducted by Harris Interactive on behalf of Coupons.com. All data collection was done by telephone within the United States from March 5-8, 2010. 13. Savings Index ranks states based on each state’s total printed coupon savings on Coupons.com and the Coupons.com network in the first half of 2010 relative to its population size. With an index of 195, Georgia residents are 1.95 times more likely to use digital coupons than the average American.

[justunomedia-blog]

What your website analytics will tell you about coupon shoppers.

I highly recommend taking a look at your analytics to see what your visitors are doing in regards to coupons. When we reviewed our google analytics keywords that visitors typed into a search engine, these were the results out of 78,968 keyword terms search in a one month period:

-4/35 of our top 35 keyword searches had a variation of domain name + coupon(s) code(s) -33.84% was the average percentage of the user being a "new visitors" to site -0%-2.41% is the average percentage of the user being a "new visitors" to site who searched domain name +coupon(s) code(s). This told us that our current customers were the ones searching for coupon codes. Even better, we have the ecommerce conversion script embedded and these were our ecommerce conversion percentages: -1.36% was our conversion to a sale rate. -8.54%-11.54% was our sale conversion rate off users who arrived having searched for the coupon terms above. Here's where we found the info in google adwords. Good luck!  1: Log into your google analytics and pull up your dashboard.  2: Click “Traffic Sources” on left navigation 3: Click “Keywords” (these are the words people type into search engines)

Good luck!  For social lead generation through coupon code publishing, check out our widget at http://www.justuno.com 

[justunomedia-blog]

Justuno Enables Online Retailers to Promote Coupon Codes

San Francisco, Calif. – December 27, 2010 - Just in time for year end and post holiday sales, when online retailers are clearing out remaining inventory, Justuno provides an entirely new way to promote discounts and increase sales conversion. Retailers simply create a free account at Justuno.com, type in any number of coupon codes and descriptions, and perform the one-time operation of adding a small chunk of embed code to their website. The result is a clean, elegant and customizable solution, allowing shoppers to instantly view all currently active coupon codes from anywhere on the retailer’s website. Retailers can access analytics and update coupon information in real-time with ease, without editing any code, at Justuno.com.

More sales with less affiliate fees

Justuno’s founders come from a background in online retail, where they saw a clear need for retailers to better serve their customer base with coupons. “Looking at our sales conversion rate, we discovered that visitors who arrived after using search engines to find our coupons were nearly ten times as likely to purchase as the average visitor,” says Erik Christiansen, co-founder of Justuno. “Why lose profits to affiliate fees when you can show customers your coupons on your own site?” Justuno is the solution, allowing online retailers to increase sales and decrease affiliate fees by promoting discounts on their own web properties.

Reduce shopping cart abandonment

Justuno allows online retailers to finally deal with the elephant in the room: shopping cart abandonment. A recent study from Forrester Research shows that 88 percent of web shoppers have abandoned a shopping cart without completing a purchase. That percentage has not changed since a similar study was conducted five years ago, suggesting that retailers are not addressing their potential customers’ stated reasons for abandoning their carts: cost of shipping and a desire to comparison-shop for better deals. Promoting coupons directly on your site, in a prominent yet unobtrusive way, incentivizes potential customers to complete their purchases, rather than leaving your site to go find better deals from your competitors.

Make coupon shopping easy

From the customer’s perspective, the Justuno coupon button is a game changer, eliminating the headache of online coupon hunting. “Anyone who has ever searched for coupon codes knows that it is an incredibly frustrating experience,” says Christiansen. “You end up in a vortex of links and coupon sites that give you expired codes or no codes at all.  As a consumer, you feel tricked.  It ruins the entire shopping experience.” Justuno keeps coupon hunters happy and on your website.