On the unending scam that is education technology
I have no issue with technology as a concept. I love both techne and logos! But I am not amused with using education technology to cover over scams aimed at the most vulnerable in society.
So Boundless.com, we need to talk. Let's have a heart-to-heart.
Boundless bills itself as a righteous internet-age free textbook emporium, but you just have to lift the hood to quickly realize that they are not philanthropists-- with a few sad "open" exceptions, Boundless mostly repackages stuff from the digital commons, call it an "alternative textbook" and then charges $19.99 for essentially a cloned version of existing textbooks, little different from internet content farms, but with a premium attached. Here's Inside Higher Ed on the inevitable publisher lawsuits: http://www.insidehighered.com/news/2013/03/08/open-source-textbook-company-shifts-tactics-fight-publishers. Interestingly, the IHE story never indicates that Boundless charges for these books--in fact, almost none of the media about Boundless points this out, but one click on a title of a popular textbook, and you get a sales pitch (screen-shot evidence below).
Boundless, of course, position themselves as savvy little Davids taking on the textbook publishing Goliaths, but I see a company that is busily privatizing and monetizing the digital commons. The student testimonials seem to suggest Boundless want students to use their cobbled-together spark notes as a replacement for a handful of highly popular course-assigned textbook, selling product they have no right to reproduce commercially at a profit. If you want to contemplate suicide, know that Boundless happily displays its commendation from Creative Commons for licensing their original (unremixed) content under an Attribution-ShareAlike 3.0 Unported License. And then sells the stuff when modified. Boundless claims that they have an "army of Ph.Ds" and "domain experts" that "curate [insert Pee Wee's Playhouse scream for the word of the day] and organize high-quality, openly-licensed content" (read--we rip off the book, and add in things like publicly posted class notes and slides). And no, they don't ever actually explain who this army is. The "communications" offerings are one sad open public speaking textbook that is then "remixed" to be essentially generic versions of common texts, like Stephen Lucas's Art of Public Speaking (my first textbook as an instructor!), if you're willing to shell out $20.
PROTIP! If all of your offerings are about public speaking, Boundless, it's "Communication" not "Communications." "Communications" = communication technology. Mass communications. Not communication as a phenomenon, as is public speaking. I'd have thought that your curators would be smart enough to know that little "s" means a lot in the field. You know, the "domain" in which you have an "army of experts?"
Boundless is funded by a cadre of venture capitalists: Venrock, Kepha Partners, Founder Collective, and Nextview Ventures. In this Marketplace podcast interview (http://www.marketplace.org/topics/tech/education/education-start-looks-disrupt-textbook-market), founder Ariel Diaz directly claims all the content is free, and when specifically asked about the end-game, he never mentions how they plan to monetize their model. Sounds weird that venture capitalists (read, people looking for a return on investment) are all getting in on a "free" thing, right? Venrock = Rockefeller Ventures, a fund started in 1969 to house all that Rockefeller cash that has gotten very tech heavy of late (though their favorite company to highlight has just developed a medication for irritable bowl syndrome and constipation!). Kepha Partners, founded by a former Bain and Company dude, "goes in early to make companies happen" by "sourc[ing] and recruit[ing] trusted-and-tried executives from our own personal networks" (i.e "for a million dollars, we expect to be able to make our Yale buddy CEO"). Founders Collective does small seed investments in basically any internet company that ends in "ly" (seriously, "Contently?" Die in a fire), "ify" (you just need to "Happify" yourself. I am not kidding), replaces an i with a y or includes the word "me." They believe it is very important to have pictures taken that make them look like kool west coast digital dudes and dudettes who like awesome bands rather than lame finance bros and broettes from the dour East: http://foundercollective.com/people. NextView Ventures basically does whatever Kepha does and has a deeply annoying web layout that I'm sure someone thinks is innovative or disruptive, but really just wastes space (like Boundless, they seem to think that tablet-friendly layouts are universal, which means you need to scroll ENDLESSLY). Looks like old, venerable Venrock sucked in a bunch of little tech-happy investors. They all specialize in early development, which may explain why no one points out that Boundless charges--I wouldn't be surprised if it was a free service in concept to build good will (or better, good press) and infiltrate edu tech networks, helped along by optimistic rubes, that then filled with "trusted-and-tried executives" and now is rolling out the business plan. All upstanding citizens that clearly have the best interest of students at heart. They are all from Boston, which is a pretty good argument against Boston.
So here's how the con goes:
1) Get on the privatized digital ed tech bandwagon with a quickness
2) Analyze the best-selling college textbooks in the country to determine the basic content of each. This cuts out labor cost #1: private income to a handful of professors (though, at this stage, the textbook industry has little moral high ground).
3) Reproduce this content with slight variations, using free digital commons material paid for by the government, academic institutions, or made through virtuous free human production. This cuts out labor cost #2: public, university funding of academic production and research that supports the author-professor, while exploiting the free products of governmental and academic production and research.
4) Sell yourself to venture capital firms hungry for privatized higher ed + tech, complete with do-gooder halo
5) Go on a media offensive, highlighting your freeness and do-gooderness while liaising with your venture capitalist buddies about monetization, I mean, "making your business happen."
5) "Remix" the content from your basic free clone using Ph.D freelance labor created by the higher ed gold rush labor glut, who now have no tenure options (this I have no evidence for--but the only way to take Boundless' word that they have an army of experts--I have searched for but found no explanation of what this means--is to presume this is low paid or even free piecemeal work). This cuts out labor cost # 3: tenured professorship.
6) Start charging for the remixing (but not the content! technically!), undercutting the publisher for content produced by a particular professor's private labor, who has been supported by public and university funding, while basking in the glow of your do-gooder media that says you work for free.
7) Keep the digital march forward, where students are charged for free material compiled by underemployed laborers facing increasingly poor job prospects, undermining high quality public education further (we're cheaper! And maybe even "free!" For a shitty product that you shouldn't have had to pay for!)
Lather, rinse, repeat. The "digital revolution" justifies cuts to higher ed, which makes up for the shortfall with higher admissions, which leads to a labor glut, which gives Boundless its exploitable labor pool that represents its only (-digital infrastructure, -HAHAHAHA executive pay) production costs, which pushes the "digital revolution"…..
So with this dynamic clear, Boundless, do you want to defend your labor practices? I am absolutely DYING for a debate, should you think my characterizations unfair. Here's my offer. Let this stand as my initial volley. You're welcome to make your own case. Then we'll focus on the arguments we've made and debate it out. You have a public speaking textbook at your disposal, as well as an "army of experts." I'll take each one by one, kung fu style. Otherwise, get out of my area of expertise and never ever show your silly head again.