wallacepolsom
PUT YOUR BEARD IN MY MOUTH
⁂
Xuebing Du
YOU ARE THE REASON
trying on a metaphor
roma★
🪼
Sade Olutola
祝日 / Permanent Vacation
$LAYYYTER
Cosimo Galluzzi
Janaina Medeiros
occasionally subtle
@theartofmadeline
NASA
#extradirty
shark vs the universe
pixel skylines
oozey mess
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@kananu-ess
OPINION PIECE: WHAT COVID-19 MEANS FOR THE MARKETING SPACE.
The Coronavirus outbreak is first and foremost a human tragedy, affecting millions of people. It is also having a growing impact on the global economy. A lot of countries are facing this pandemic and are trying to beat it. The virus, as we all know, has affected our economic, social and political activities. This has slowly but surely become our new normal. Almost all sectors of the economy have…
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MARKETING STRATEGY 108: DEVELOPING MARKETING CONCEPTS.
Marketing concept can be defined as the philosophy a business uses to identify and fulfill the needs of its customers, benefiting both the consumer and the organization. Another name for marketing concepts is marketing management philosophies.
It’s a strategy employed by organization to beat their competitors or outperform them.
By developing a marketing concept, you are able to integrate…
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MARKETING STRATEGY 107: BEATING THE NUMBERS
MARKETING STRATEGY 107: BEATING THE NUMBERS
Consumer-centric culture; this is the era we live in now. Our customers can either be our greatest advocates or our worst opposition. If this is the case, why even bother marketing?
The only thing constant is change. This we all know. With change comes adjustments. Changes in how people and businesses behave does require new developments in how marketing is done. Let us not though, loose…
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MARKETING STRATEGY 106: CONSUMER-CENTRIC MARKETING.
Consumer-centric marketing is a strategy that places your consumer at the center of marketing design and delivery. It is a strategy that ensures there is a healthy consumer-centric culture. It is about prioritizing customers over any other factor, using a blend of intuition, common sense, and solid data about customer behavior. You know that your customer is fundamental to your strategic success.…
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MARKETING STRATEGY 105: THE ART OF CREATING AND COMMUNICATING THE VALUE OF YOUR BRAND.
MARKETING STRATEGY 105: THE ART OF CREATING AND COMMUNICATING THE VALUE OF YOUR BRAND.
Brand identity is the sum total of how your brand looks, feels and speaks to people. It is a way to communicate with the world, differentiate yourself from your competitors. A brand identity is what sells and not the product/service per se.
In today’s world, you don’t decide what your brand is, your customer does. People no longer buy products/services, they join brands. If you want your…
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MARKETING STRATEGY:WHAT IF ADS WERE NOT THINGS TO BE AVOIDED?
MARKETING STRATEGY:WHAT IF ADS WERE NOT THINGS TO BE AVOIDED?
Advertising is an important part of the lead generation puzzle. Winning brands combine powerful, meaningful, inspirational messages delivered in ways that touch their audiences, with great products and services that perform to expectations, are credible and trustworthy. Great ad campaigns are often founded on deep psychological insights. When done right, ads increase loyalty and goodwill…
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DIABOLICAL CUSTOMERS: FIRE THAT CUSTOMER!
DIABOLICAL CUSTOMERS: FIRE THAT CUSTOMER!
I, for starters do not mean to be negative. But the reality is; there are customers who simply are not right for your business. We live in an age where the customer is glorified and in return few of us take a moment to ask, was it worth it? The market simply tells us that the more the customers, the better your business model and the more the revenue. Today, I hope to convince you otherwise. A…
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MARKETING STRATEGY 103: THE GOLDILOCKS PRINCIPLE.
MARKETING STRATEGY 103: THE GOLDILOCKS PRINCIPLE.
Welcome to the age of influence and data manipulation. We always like to believe that when we are making a purchase, we are doing it with minimal influence. However, that is not always the case. Marketers have found a way to make people gravitate towards the middle option. Most people are turned off by extremes. Getting the middle option that’s “just right” takes a balance of the old and new and…
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MARKETING STRATEGY 102: HOW TO GET INTO THE MIND OF YOUR CONSUMER.
MARKETING STRATEGY 102: HOW TO GET INTO THE MIND OF YOUR CONSUMER.
Each day we make decisions. And for every choice made, there is an equal consequence. As marketers, it is vital that we know how to make the consumers lean more into our business. A huge part of being a great marketer is understanding how and why people act the way they do. This way, it becomes easier to make them cross over to your side of doing business with them.
Marketing is the bridge…
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MARKETING STRATEGY 101: UNDERSTANDING THE BUYING PROCESS.
MARKETING STRATEGY 101: UNDERSTANDING THE BUYING PROCESS.
Marketing is the cornerstone of every single business. For any business to prosper, business owners and marketers need to find a way to outwit their competitors. Having said that, half of the process involves understanding the psychology behind the buying process.
It is worth recognizing when trying to understand customers that there is a process involved when people buy. At the beginning,…
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CONSUMER BEHAVIOR 105: THE STATE OF ENGAGEMENT
CONSUMER BEHAVIOR 105: THE STATE OF ENGAGEMENT
Today I read a story. It was one of those stories that leave you impacted and forever change your perspective of life. It was one of those pieces that leave you yearning for more. I mean if this guy was trying to sell me anything, I would buy it on the spot.
Vivid description, raw emotions evoked and the imagery used was enough to keep you hooked from the first line to the last one. It was at…
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CONSUMER BEHAVIOR 104: HOW TO USE CUSTOMER REVIEWS IN YOUR MARKETING STRATEGY.
CONSUMER BEHAVIOR 104: HOW TO USE CUSTOMER REVIEWS IN YOUR MARKETING STRATEGY.
Customer reviews has been cited to be a major factor in making or breaking a business. This is due to the shift to digital marketing and consumers raising their expectations. When a consumer interacts with your reviews, three things happen:
1. 58% of the consumers reading the reviews are more likely to convert. 2. The reviews are likely to generate 62% more revenue per visitor. 3. A consumer is…
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7 STRATEGIES ON IMPROVING YOUR EMAIL MARKETING.
7 STRATEGIES ON IMPROVING YOUR EMAIL MARKETING.
A lot has been said about email marketing and its likelihood of surviving the major digital disruptions. The truth is email marketing is here to stay and it will continue to be a main player in marketing. With a lot of sites implementing ad blockers, email marketing is now more important than ever.
Research shows that 3 in every 5 people check their emails several times a day. When it comes to…
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CONSUMER BEHAVIOR 103: RISE OF MICRO-INFLUENCERS.
There is no doubt that the rise of social media marketing and Internet led to companies rethinking their brand identity and values. The marketing paradigm has evolved from celebrity endorsement to now micro-influencers.
Social media marketing disrupted the traditional forms of marketing. Marketers started opting to use influencers as they seemed to engage more with the audience. This led to a…
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A QUICK GUIDE TO INSTAGRAM MARKETING
A QUICK GUIDE TO INSTAGRAM MARKETING
‘When you photograph people in color,you photograph their clothes; but when you photograph people in Black & White, you photograph their souls.’ Ted Grant
I’m sure that most of you do not need an introduction to Instagram or the way it’s used. While some of you may not consider it to be a stronghold in social media marketing, think again.
Instagram boasts of over 800 million users with…
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CONSUMER BEHAVIOR 102: UNDERSTANDING THE CONSUMER JOURNEY ANALYTICS
CONSUMER BEHAVIOR 102: UNDERSTANDING THE CONSUMER JOURNEY ANALYTICS
Consumer journeys aren’t created; they are discovered.
Both marketers and entrepreneurs can both agree on this. Consumer dynamics are changing and evolving on a daily basis. While understanding trends and the different platforms is an absolute necessity in digital marketing, so is getting an in-depth analysis of your audience. Creating a connected customer analytics journey is critical to the…
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HOW TO CREATE A BUYER PERSONA FOR YOUR BUSINESS.
HOW TO CREATE A BUYER PERSONA FOR YOUR BUSINESS.
Marketing has turned from being an art to being a science. With over 625,000 new businesses being registered monthly, getting the attention of your ideal has become more hectic. The consumer journey has changed from being a generalized one to being a content tailored one to suit the prospective consumer depending on where they are on your marketing funnel.
A buyer persona, also known as marketing…
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