Spories overall has met the targets of the brief to spread knowledge about antibiotic resistance. I feel as though I have used my research to shape my project so that it effectively spreads the message. A BBC article informed that research has shown that scare tactics aren’t always as successful as they would like and an anti-theft campaign using a cartoon cat and it was seen to more successful. I have used this knowledge to create an illustrative and child-friendly route as it informs children and their supervising adults.
The research on behavior change also proved to be very helpful as even small details as to who communicate the message will have an impact on how seriously the information is taken. Using the spoires characters was a good non-intimidating, fun interactive way to get the information across. The antibiotic resistance campaign also needed to fit in with families everyday life, such as going shopping, small visual reminders at the right locations. Research has shown that even if a person knows that should do something because it’s beneficial they won’t unless it’s made easier for them. For example in the UK we are recommended to eat five portions of fruit and veg but research indicates that we don’t, small changes such as free fruit to children is supermarkets makes it easier to do the task, as it’s there and it’s free, and the user feels as though they are gaining something beneficiary.
Over 4.8 million visits to DCMS museum and galleries happened in August 2017, looking back at previous data we can see an increase during the school holidays, this could a coincidence but it’s highly likely that parents or school will take their children to the museum. This is why it was important to include this aspect, and for those who wouldn’t normally it would be hard to miss the big touch interactive touch screens with inviting characters to represent the illnesses rather then a photograph of a disease gone wrong which may repulse people and actually put them off finding out the correct details. Also in time, the characters could be spread into daily lives, such as stickers and posters in bathrooms, with room to develop these into codes to collect more character, mini-games, and rewards. Nurses could give out plasters after vaccinations with the Sporiee characters on them. A point reward scheme where they receive points for washing their hands before eating etc.
There are already many good and entertaining resources to find out about antibiotic resistance, but I found some of these lacked information about how individuals could help prevent it themselves. I wanted to push the responsibility to everyone, not just the NHS, and the government bring in new legislation. I was lucky enough to get in contact with Professor Coffey at Cardiff University, who answered my questions how the general public could help slow prevention, and what a post-antibiotic world looked like. This helped to shape my project again, as it gave me more of an inclination to what could be done, I was also advised to scare the general public too much but also offer them some hope.
With this information in mind, I decided that a user needed to catch a Sporiee character, the user must read the information and find out how to prevent it as an individual, this helps ensure that the information has been read correctly, and will hopefully encourage people to get the appropriate vaccinations.
Some of the resources explain antibiotic resistance fantastically, but convincing people to actually find out the information for themselves is difficult. By placing the Sporiees around a populated area such as in a town centre will draw people to find out through their own curiosity and perhaps encourage those who wouldn’t normally visit a museum to go, or to research more information on their own, or just increase awareness.
I feel as though this project still has room for expansion such as a website, where there could be more child-friendly information on the issue and few fun home ideas at home. The website could also sell UV powder, gel, and light if they are unable to visit the museum. A larger number of illnesses could be turned into Sporiees, focusing more on the common illnesses that could be prevented. Workshops could be given at schools and could work in with their school curriculum allowing pupils to learn more. The campaign could also be linked with NHS to ensure that the correct information is being given and is from a trustworthy source. There is also a potential for infection prevention and basic first aid for adults and children, which would help cut the use of antibiotics if there was no infection in the first, focusing on prevention rather than cure.
Overall I feel that this project has been successful as it has the potential to educate a large domain for multiple age groups. By introducing good habits at a younger age they are more likely to stick with those habits into their adulthood. Parents would have a greater understanding of the risks of not finishing a course of antibiotics. I believe that this campaign has a good foundation to help educate the public of the risks of antibiotic resistance in a fun informative way.
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