Brand Guidelines link for Sporiees
tumblr dot com

titsay

roma★

if i look back, i am lost

ellievsbear
Sweet Seals For You, Always
AnasAbdin
art blog(derogatory)

izzy's playlists!
Aqua Utopia|海の底で記憶を紡ぐ

No title available
KIROKAZE
we're not kids anymore.
Game of Thrones Daily

shark vs the universe

Love Begins
Stranger Things
dirt enthusiast
Alisa U Zemlji Chuda
Peter Solarz

seen from United States

seen from United Kingdom

seen from United States
seen from United States

seen from Germany
seen from United States

seen from United States

seen from Mexico
seen from Canada

seen from United Kingdom

seen from Canada
seen from United States

seen from Canada

seen from United States
seen from United Kingdom

seen from United States

seen from United States
seen from Türkiye
seen from United States

seen from Australia
@katesgraphicwork
Brand Guidelines link for Sporiees
Evaluation
Spories overall has met the targets of the brief to spread knowledge about antibiotic resistance. I feel as though I have used my research to shape my project so that it effectively spreads the message. A BBC article informed that research has shown that scare tactics aren’t always as successful as they would like and an anti-theft campaign using a cartoon cat and it was seen to more successful. I have used this knowledge to create an illustrative and child-friendly route as it informs children and their supervising adults.
The research on behavior change also proved to be very helpful as even small details as to who communicate the message will have an impact on how seriously the information is taken. Using the spoires characters was a good non-intimidating, fun interactive way to get the information across. The antibiotic resistance campaign also needed to fit in with families everyday life, such as going shopping, small visual reminders at the right locations. Research has shown that even if a person knows that should do something because it’s beneficial they won’t unless it’s made easier for them. For example in the UK we are recommended to eat five portions of fruit and veg but research indicates that we don’t, small changes such as free fruit to children is supermarkets makes it easier to do the task, as it’s there and it’s free, and the user feels as though they are gaining something beneficiary.
Over 4.8 million visits to DCMS museum and galleries happened in August 2017, looking back at previous data we can see an increase during the school holidays, this could a coincidence but it’s highly likely that parents or school will take their children to the museum. This is why it was important to include this aspect, and for those who wouldn’t normally it would be hard to miss the big touch interactive touch screens with inviting characters to represent the illnesses rather then a photograph of a disease gone wrong which may repulse people and actually put them off finding out the correct details. Also in time, the characters could be spread into daily lives, such as stickers and posters in bathrooms, with room to develop these into codes to collect more character, mini-games, and rewards. Nurses could give out plasters after vaccinations with the Sporiee characters on them. A point reward scheme where they receive points for washing their hands before eating etc.
There are already many good and entertaining resources to find out about antibiotic resistance, but I found some of these lacked information about how individuals could help prevent it themselves. I wanted to push the responsibility to everyone, not just the NHS, and the government bring in new legislation. I was lucky enough to get in contact with Professor Coffey at Cardiff University, who answered my questions how the general public could help slow prevention, and what a post-antibiotic world looked like. This helped to shape my project again, as it gave me more of an inclination to what could be done, I was also advised to scare the general public too much but also offer them some hope.
With this information in mind, I decided that a user needed to catch a Sporiee character, the user must read the information and find out how to prevent it as an individual, this helps ensure that the information has been read correctly, and will hopefully encourage people to get the appropriate vaccinations.
Some of the resources explain antibiotic resistance fantastically, but convincing people to actually find out the information for themselves is difficult. By placing the Sporiees around a populated area such as in a town centre will draw people to find out through their own curiosity and perhaps encourage those who wouldn’t normally visit a museum to go, or to research more information on their own, or just increase awareness.
I feel as though this project still has room for expansion such as a website, where there could be more child-friendly information on the issue and few fun home ideas at home. The website could also sell UV powder, gel, and light if they are unable to visit the museum. A larger number of illnesses could be turned into Sporiees, focusing more on the common illnesses that could be prevented. Workshops could be given at schools and could work in with their school curriculum allowing pupils to learn more. The campaign could also be linked with NHS to ensure that the correct information is being given and is from a trustworthy source. There is also a potential for infection prevention and basic first aid for adults and children, which would help cut the use of antibiotics if there was no infection in the first, focusing on prevention rather than cure.
Overall I feel that this project has been successful as it has the potential to educate a large domain for multiple age groups. By introducing good habits at a younger age they are more likely to stick with those habits into their adulthood. Parents would have a greater understanding of the risks of not finishing a course of antibiotics. I believe that this campaign has a good foundation to help educate the public of the risks of antibiotic resistance in a fun informative way.
So these were the boards for my final major show, the characters are the backs of business cards. There was also some UV gel and light for demonstrating purposes, in hindsight I should have designed some instructions for that.
Final digital copy of the map, trying to keep with colours that are fun and doesn’t scream that it’s for a stereotypical gender, which sadly it seems science has been known for doing in the past, and I’m trying desperately to avoid that by including a number of fun colours so hopefully it will be appealing to all children.
Actual paper try, please note at this point I didn’t have a pair of scissors on me so it was a case of folding and ripping very carefully. As you can probably see the green is a little too bright, so this got toned down.
Small little postcard, could perhaps contain a fun activity on the back
So this was attempt number one, but after a test print the green was a little too bright and I wasn’t sure how well the scientist would line up. I also had to make a small blank paper mock-up which I had to scribble on to get the right idea of the placement. I made a decision at a much earlier point from doing a treasure hunt of a similar nature that it would be easier to give directions. It’s more fun for the child and it can save headaches trying to work out where to go on the map especially if you’re not familiar with the area.
Essentially I needed a map that would go along with the app, and help explain how to catch the sporiess. I really like this as it can contain cards, and stickers and well as the information needed about the sporiees.
some sporiee plasters, I thought it would be nice to have some plasters that could be given to you once you’ve had a vaccination
Vey quick animation of how the touchscreens placed around the city would work . The icons would get more colourful and larger when pressed, and the sporiee would change from angry to happy with a burst of confetti once unlocked.
One of the activities that would be at the museum exhibit, using UV lotion with a backlight to represent the germs on hands. Children and adults can have visual representation about how well they are washing their hands and the spread of germs
Because every exhibition needs signs. On arrival at the museum, participates can get a map and download the app onto their phones over the free wi-fi. It’s up to the users if they want to do the exhibition first or collect the Sporiees first. The exhibition would include information about different types of illnesses and what can be done to prevent them.
There will be age-appropriate activities for families to partake in, such as growing you own germs in a petri dish and hanging it up on the wall. Families can then come back later and see how much their “bugs” have grown over time. Interactive mini-games on touch screens for the children to play on with help from their adults. Activities such as painting your own bug colony, or design your own bacteria/antibiotic.
This is the basic key that users will have access to on their phone and their maps. Originally it was only going to be on their phones but it saves them going back and forth on the app, plus some parents might prefer their little ones not to constantly have their phones. In theory, the child will only need the map.
The interactive buttons are placed quite low and the stands are normally at least start from one foot in the air, also because it’s aimed at children I wanted to make it so it was more for their level rather. The text is also designed to match up more with their eye level to hopefully make it easier to read.
Once all the buttons have been selected the characters will go from angry to happy (all except the superbug). A shower of confetti will rain on the character and the unlock code.
Very behind on posting what I have done this week to wrap up this project, but been sorting out some details for the show tomorrow.
So above is attempted UI designs for the big touch screens to put around town, so they have to select the right buttons to unlock the code in the app on their phone, so they can keep the characters.
First time trying Inktober
Day 1: Swift
Progress