filing a keeper keeping a file

hi baron! welcome to my keeper file. aren't you glad i didn't paint a portrait of you?

[keeperfiling]

Week 4.1

Hey Bruh, 

This week (haha im saying this like i actually did these one the week they should have been done) I chose this ad for a woman’s foundation. It’s obviously speaking to women of a certain religious group as well as speaking to other women. 

[keeperfiling]

[keeperfiling]

Week 3.1

Hey Burrrrron 

Week 3 you showed the mcdonalds commercial and I yucked at it for being too lovey. I chose something completely opposite than your keeper file. I feel like this add is trying to change people’s perspective on drunk driving to see it as violence rather than just a crime. It’s trying to change the cognitive, behavioral, and affective attitudes of people. Although it’s not selling anything, it’s still advertising a company and a cause and is going one step beyond the ‘don’t drink and drive’, in my opinion. 

[keeperfiling]

[keeperfiling]

Week 2.1

Hey Baaaaaron,

So we all know what commercial this is and I think we spoke about one from this campaign for your keeper file but it’s one of the best in my opinion and plays on consumers fears. We all fear not having insurance when something goes wrong. Safety is the second need in the hierarchy so it makes sense as to why they would prey on the fear of losing that need. Do I like what they’re doing? no. Do I like the campaign regardless? Yes, definitely. I think it adds humor to it which makes it not so cut throat and annoying. Yes, I’m being semi positive about something.  

[keeperfiling]

[keeperfiling]

Week 1.2

Hey girl hey,

So for the second lecture of week one I wasn’t there for it but when you went over it and showed us your oreo cookie keeper file I thought about my favourite commercial which is the one I chose for this week. I was trying to find the perfect place to put this commercial because it’s my favourite but it does fit here. I think Coke is trying to associate good with their brand (obviously) but also so that when people look at the choices they have and start their decision process they see Coke and think “hey. that’s a good brand. they do good things” or, you know, something along those lines. I feel like people look at Coke and they weigh it against Pepsi and they think that Coke does better things than Pepsi because of the moods in their commercials when in reality Pepsi and Coke are basically the exact same except that Pepsi advertises their selves differently. 

[keeperfiling]

[keeperfiling]

Week 1.1

Hey B Dog, The very first class when you were talking about old advertising vs new advertising and talking about how it had changed I thought of the way Jimmy Kimmel was advertising his show by making a viral video. I think this really symbolizes how much advertising has changed. You can’t just put your name on a commercial and put it on tv anymore. Viral marketing has become huge recently and I’m actually quite happy about it.

[keeperfiling]