Ken Burbary

Chief Digital Officer & Consultant / Co-Author of Digital Marketing Analytics book. Speaker. Reach out @KenBurbary or [email protected]

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Breakdown of 360 content on Facebook for 2016. 

(via 360-Degree Content: What it Meant for Marketers in 2016 | Social Media Statistics & Metrics | Socialbakers)

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3 in 4 Tumblr Users aged under 35

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Top Digital Priorities For 2016: 

1) Targeting & Personalization 

2) Content Optimization 

3) Social Media Engagement

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Mobile users spend about 30 minutes a day on Facebook. Nobody else is even close.

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US Consumers Most Frequently Used App Types

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Omni-channel Internet Usage is Now the Norm Across Every Age Group

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Twitter Revenue Streams Advertising - $640 Million Data Licensing - $70 Million

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B2B Social Media Engagement Rates

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Nice infographic by the folks at Fluent on how Gen Z is currently using social media, apps and platforms. Full res version here http://www.fluentgrp.com/wp-content/uploads/Social-Media-Infographic-FINAL.pdf

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Think Millennials Aren't Using Facebook Anymore? This Chart Destroys That Myth. 

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Get these right --> Top Reasons For Customer Satisfaction: Value Customer service Product quality Trust

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The social tide is shifting --> Youth Now Say They’re More Likely to Use Snapchat Than Facebook or Instagram

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Digital 2016 Snapshot: 

3.4B Internet Users 

2.3B Social Users 

3.7B Unique Mobile Users 

1.9B Social Mobile Users 

[kenburbary]

As They Move Through Life Stages, Millennials' #Media Habits Are Different and Distinct #research #millennials

[kenburbary]

Data and analysis explained. #analytics #information #insights #data #knowledge #wisdom via Avinash Kaushik