@carolineeprice snapped this behind the scenes shot of my "fireside chat" at #mpb2b! (at Marketingprofs B2B Forum)
Today's Document

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Aqua Utopia|海の底で記憶を紡ぐ
YOU ARE THE REASON

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ellievsbear
The Bowery Presents
noise dept.

Game Changer & Make Some Noise
almost home

PR's Tumblrdome
Cosmic Funnies
ojovivo
RMH

Jar Jar Binks Fan Club
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NASA

Origami Around
todays bird
official daine visual archive
seen from Vietnam

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seen from United States
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@kerrygorgone-blog
@carolineeprice snapped this behind the scenes shot of my "fireside chat" at #mpb2b! (at Marketingprofs B2B Forum)
The Women Who Love Ghostbusters
This post originally ran on the site CrazyMofo.com back in April 2001, under my nom de plume, Beelzebabe. I had to repost it now, in celebration of the 30th anniversary of Ghostbusters' cinematic release. What woman could resist the timeless appeal of the Ghostbusters? They’re manly. They’re packing proton-powered heat. They’re cerebral and sassy. At least one is willing to drill a whole through his own head. (which certainly saves his woman some trouble). Each Buster of Ghosts might just exemplify a different aspect of the perfect male specimen. Dr. Peter Venkman lords it over the ladies with his inexhaustible wealth of sarcastic remarks. Dr. Egon Spengler, the brilliant eccentric, can offer women security and stability... along with an impressive collection of spores, molds and fungus. What girl doesn’t love a collector? Dr. Raymond Stantz is chubby and cute, as well as possessed of an awe-inspiring knowledge of trivia regarding the gods and demigods of ancient Sumeria. And Winston…well, Winston didn’t seem to have many honeys digging his action so, for purposes of this article, he is fairly inconsequential. Ghostbusters, the cinematic masterpiece, is rife with women who love, or at least lust after, our heroes in khaki coveralls. The most prominent is, of course, Dr. Venkman’s reluctant paramour, Dana Barrett. Although she spurned the good doctor’s advances at first, she eventually came to appreciate his smarmy charm. She ditched the nasal-spray addicted violin player post haste and hitched her wagon to the Venkman star. Even Dana’s mom was impressed with Venkman’s celebrity. Her response to Dana’s news that she was dating a Ghostbuster: “Those guys on T.V.?” I would be remiss, however, if I did not also mention Barrett’s short-term corporeal tenant, Zuul. Gozer’s canine minion took possession of Barrett’s body as the apocalypse commenced and immediately sought to get some action. Little did she know she was slated for a tryst with Rick Moranis’ keymaster, Vinz Clortho. Before those star-crossed lovers, Zuul and Vinz, were to meet, however, Zuul threw herself at Dr. Venkman. “Do you want this body?” she growled. “I want you inside me.” Exhibiting much self-restraint in the face of a gauzy red dress and the promise of some animalistic sex (much like one might see on the Discovery Channel), our hero rebuffed the gatekeeper. Result: Venkman revealed his moral fiber; Vinz revealed himself to Zuul, obviously content to accept Dr. Venkman’s castoffs. Then again, who wouldn’t be content to do the horizontal mambo with Sigourney Weaver, pre- or post-Venkman? In any case, although she ultimately hooked up with one of her own kind, Zuul initially fell under the spell of the Ghostbuster mystique, heating up apartment 2206 with her unsatisfied desire. Equally devoted to her own Ghostbuster of choice was Janine Melnitz, the receptionist with red hair and “bug eyes.” (“Janine, sorry about the ‘bug eyes’ thing. I’ll be in my office.”) No doubt she memorized every detail of Egon’s countenance as she gazed at him through her enormous glasses. Although she proclaimed herself “very psychic,” she seemed entirely oblivious to the fact that Egon, the epitome of intelligence and male virtue, expressed no romantic interest whatever in any woman. Perhaps unbeknownst to the audience (and Janine), he was a eunuch. I like to think he was a workaholic whose sex life consisted of a daily, fifteen-minute phone call to a teen-bimbo-cheerleaders phone-sex line. It’s the romantic in me. Janine’s unsuccessful pursuit does not end the saga, however. Many other ladies (both from New York and the nearest convenient parallel dimension) fell prey to the Ghostbusters’ masculine wiles. A newscaster in the movie references the Ghostbusters’ successful bust at a hip nightclub after which the boys in beige hung around to boogie down with some local girls. Many comely clubbers knew what it was to be roasted in the throes of unrequited love that night, I can tell you. And let’s not forget Gozer. That prehistoric bitch broke out her best sparkly body suit for her appointment with New York’s Finer-Than-Finest. She even mistook Ray for a god! Must’ve been his Adonis-like physique. Ultimately, Gozer met a sad though tasty end. She was neither the first nor the last woman to turn into marshmallow mush at the sight of the Ghostbusters. Since 1984, every man I have sought to build a relationship with has been measured against the Ghostbusters... measured and found wanting. Where is my Sumerian trivia wizard? My doctor / game-show host? I have abandoned all hope of finding him. On the upside, at least my refrigerator is demonstrably free of spores, molds or fungus. “The Women Who Love Ghostbusters” was perhaps a misleading title because it implies that obsession with these modern-day heroes is limited to some group smaller than the female population as a whole. The truth is that, whether or not they will admit such an 80’s predilection, all women love Ghostbusters. In that sense, even THIS chick is toast.
Come to my #SocialBrand14 session on why lawyers kill your marketing fun and you could win a signed copy of @annhandley's new book, #EverybodyWrites!
My new post today for @markwschaefer covers tips for dealing with social media stalkers! http://bit.ly/DontBCreepy
As a marketer, I love seeing people do content marketing well. I especially love when they're small business owners, and use creative thinking to drum up business better than the buy guys. I REALLY love it when said small business owner is my brother.
Update: They archived the video on babyproofing your trash, but this is the next one in a series of 15 segments! It covers adding value to your home with a few simple fixes you can do yourself in 5 minutes!
Nicely done, Warren O'Shea!
EXCLUSIVE Full Sail webinar featuring Mack Collier, author, "Think Like A Rock Star!"
Full Sail students, faculty and alumni, don't miss your chance to hear Mack Collier, social strategist and author, talk about insights from his book Think Like A Rock Star. You'll learn how brands can apply his techniques to turn customers into fans, and supercharge their word of mouth marketing! BONUS: Mack's giving away 5 autographed copies of his book to attendees! Still need persuading? Check out this teaser:
Nice graphic explaining the distinctions between paid, earned, and owned media. Photo credit: Gavin Lewellyn on Flickr.
How to compress / zip a file using a Mac.
The education system is in rough shape. What happens at home matters more than ever. I just supported Support the #NCFLBigGive on @ThunderclapIt // @geoffliving
Always fun catching up with my friend, superlawyer @maxielu! #ILoveLucy (at Post 390)
Had such a great time running the round table in blogger law w/ @moebes at #TypeACon (at The Westin Buckhead Atlanta)
@kcossin and me at #FlBlogCon 13. Thanks for a fun day, Ken! xoxoxo (at Flblogcon2013)
Reimagining Content: Fantastic Example from MarketingProfs
"Feeding the content beast" is a scary prospect, and one that dissuades some small business owners from trying to blog. Creating great content doesn't need to be overly burdensome. You can (and should) reimagine content that you create to populate several different channels. A whitepaper breaks down into a few blog posts, which in turn break down into social media posts, etc.
I recently conducted a podcast interview for MarketingProfs, in which I talked with author Mack Collier about his book Think Like A Rock Star. The incredibly talented Veronica Jarski listened to the audio and created visual sketch notes, which she then posted to SlideShare. The result is incredible! Check it out:
>>WARNING: CONTENT MAY BE TOO AWESOME FOR SQUARES<<
Think (and Market) Like a Rock Star [Visual Sketch Notes] from MarketingProfs
So, Veronica successfully distilled a 30-minute audio podcast into an easy to read takeaway. As I learned this week at Content Marketing World, people consume visual content 60,000 times faster. #science
See?
RT @jponch: 83% of learning occurs visually. People consume visual content 60,000 times faster. @heidicohen #CMWorld cc @Blubanski
— Doyle Wheeler (@KinetekMedia)
September 12, 2013
Squeeze every last ounce of awesomeness from your content: otherwise, you won't be maximizing your content marketing efforts. It can be easy, if you're willing to get creative and consider fun options like sketch notes.
Bonus: Releasing content in different formats (audio and visual, for instance) helps you to reach different types of learners in your audience.
We can't all be as talented as Veronica Jarski, but we can all get more mileage out of the content we create.
Also, this might be the best rendering of me in history:
#WIN
If you want to revisit the awesome, full-length podcast-y goodness, here it is.
And if you're the type that wants all the details, get Mack's book: It's fantastic!
Sponsors, Bloggers, and the FTC's 4Ps of Disclosure
Bloggers and brands alike should be aware of the FTC's recently updated guidelines for making necessary disclosures in sponsored content. The guidelines had been in place since 2000, so clearly some touch ups were in order.
I'll give you the short version: if bloggers receive anything of value (free samples, payment, sponsored trips, etc.), this needs to be made clear to the reader up front. Like this. (Nice job, Chris Brogan!)
Disclosure rules apply to your social networks, too. If you're tweeting about how great your new camera is, and you received the camera for free, you need to disclose that in the tweet. Like Steve Garfield does:
[Video] Custom Golf Club Fitting with Motion Capture Technology at @TaylorMadeGolf http://t.co/GT6yhYAE via @youtube #sponsored
— Steve Garfield (@stevegarfield)
May 8, 2012
Yes, 140 characters doesn't give you much space. No, the FTC doesn't care. Disclose. If necessary, use a short URL that clearly indicates important disclosure information is available, and when using hashtags, use #ad or #sponsored. Readers don't all understand what #spon means.
Make sure that disclosures display properly on mobile, as well.
Responsive design is an amazing thing, but it's your responsibility to ensure that site visitors see the any required disclosures without having to scroll.
Realistically, you can't know how your site will display on every browser and device, so you'll want to present the disclosure and acknowledgement as an obstacle for site visitors: don't let them proceed to make a purchase or visit the sponsor's site until they acknowledge having seen the disclosure.
When disclosing, pay attention to the 4Ps:
Placement (Put disclosures close to the claim they qualify.)
Proximity (Don't make users scroll or zoom to see disclosure)
Prominence (Make it stand out on the page.)
Presentation Order (Make it “unavoidable” that consumers see disclosure before they can proceed.)
Even 140-character tweets must comply with FTC guidelines. The FTC's made it clear that if you can’t fit your disclosure on a platform because of limited space, then you shouldn’t use that platform. Sending a series of tweets (with the disclosure in one of them) is not sufficient, because people most likely won't read every tweet in succession.
Also be aware that it's your responsibility to monitor your website's analytics and confirm that site visitors are seeing your disclosures. If there's any reason to suspect they're not, you need to correct it by adjusting the placement, proximity, prominence, and presentation order of the disclosures until everyone sees them before proceeding. If you don't correct the problem, you'll run into trouble if someone files a complaint with the FTC.
Blogger outreach and influence marketing are great additions to a company's marketing mix, but everyone (bloggers and brands alike) needs to ensure that any content they create complies with consumer protection laws and truth in advertising laws.
For more information, visit FTC.gov.
The #SXSW #PanelPicker is open! Please vote for my session proposal featuring Ann Handley of MarketingProfs, blogger and social media consultant Ann Tran, and social media attorney Glen Gilmore (with me as moderator). Influence Marketing: The Good, The Bad, and The Ugly. http://tinyurl.com/SXSWorBust #marketing
One thing I love about teaching in the Internet Marketing Master's program at Full Sail is that the instructors live what they teach. Most still consult, and all remain active users of the technology they teach.
That's why it's so great to see so many of my colleagues on Social Media Marketing Magazine's list of Top Marketing Professors on Twitter. We've made the list a couple of years running, and occasionally rib one another about who ranks where. Really, though, everyone wins, because we're on this list with some other incredible educators from the best schools in the world!
Thanks to Kent Huffman for including us, and thanks Full Sail for covering it.
Why I Love The Friday Five Podcast (And You Will, Too)
Just wrote an iTunes review for Tom Webster's awesome podcast, The Friday Five. I wanted to post it here, as well, and I'll be sharing it across the different social networks, because I love sharing stuff that people will love, and...
I love this podcast! Over the years, I've listened to a fair few podcasts, but never been really excited about one. Even if I like it, I'll generally download only some of the episodes that pertain to subjects I'm especially into, or people I'm interested in. The Friday Five is a rare find: something new and engaging, worth subscribing and listening to each week.
Tom interviews really complex, interesting people (I know them all online, and some of them out in the real world), and chances are you've heard of them, too.
You might feel as though you know people when you tweet back and forth and exchange blog comments, but you don't know them the way you will after you hear their five-song playlist of life stories (plus a guilty pleasure). Find out what makes some of your favorite people tick, gain insight into how they became awesome, and chuckle at the music they listen to only when Spotify is in "Private Session" mode.
I love this podcast so much that I asked / begged to be on it after hearing the first 13 eps, and if you check out episode 14, you'll see that I am no musical fashionista, but I really love the vibe. You will, too. Tom's onto something here.