Zoë Versteeg

Visual design in any shape or form

[kneecapnelly]

Open Day Amsterdam Science Park | Campaign

Client: Amsterdam Science Park | Concept & Visual design, Art Direction A day for the public to discover the possibilities and fun of science. I designed a concept that manifests a common theme of the participating organisations: revealing an unseens world. The slogan of the campagne is: ‘Nothing stays hidden’. I designed the slogan, created the overall campaign and image and designed various products like posters, a leaflet, online banners and a program containing a map of the area and a extensive time table..

[kneecapnelly]

De Noordwester | Urban newspaper

Client: City of Utrecht | Concept & Visual design, Art Direction & occasional editing For the North Western area of Utrecht, myself and a team of editors have created this urban newspaper. Visual set-up, logo and overall look are by my hand and I take pride in helping to produce this paper on a voluntary basis once every three months. Even though it's 'only' a neighbourhood-newspaper we make sure the writing and images are first-rate. Professional photographers contribute to the newspaper, making it a high quality product.

[kneecapnelly]

Stokhos | Website

Client: Stokhos | Concept & Visual design Stokhos provides dispatch centers with software to shorten the time needed to reach an emergency, thus potentially saving lives. Design wise, the challenge was to use the minimalistic, serene logo as a starting point for the overall design and simultaneously emit a feeling of emergency and climax. I wanted the website to stand out, but make sure the viewer immediately understood the nature of the business.

[kneecapnelly]

Connecting boundless minds | Brochure

Client: Amsterdam Science Park | Concept, Visual design, layout, Art direction & infographic | Photography: Stefan Pickee It is Amsterdam Science Park's ambition to bring together its scientists, students and entrepreneurs and stimulate mutual colaboration to make wonderful things happen. This brochure is designed to show the synergie between the different deparments and put Amsterdam Science Park on the map.

[kneecapnelly]

Week tegen pesten | Lespakket

Client: Stichting School & Veiligheid | Visual design & layout Bullying is an issue in many schools. Stichting School & Veiligheid (School & Safety Foundation) offers information about this persistent problem and guides schools in dealing with it. The foundation developed a curriculum for teachers to set up a class to let children talk about and hopelfully prevent bullying.

[kneecapnelly]

Oren Open | Website

Client: Rotterdamse Muziekcoalitie | Visual design, logo & art direction | in association with IJsfontein Oren Open (Open your ears) is a platform with two functions: it's a place where children can experience different aspects of music and at the same time the site promotes Rotterdam as a musical city. Six Rotterdam characters (an orchestra conductor, a jazz musician and a rapper, amongst others) tell their story and each narrative contains playful features for the children to experiment with. I've designed the logo and all visual elements. My aim was to create a unique atmosphere for each character by using different colours and textures. Due to budget, the focus was put on desktop & iPad. Nominated for the Gouden Apenstraat 2015 visit orenopen.nl

[kneecapnelly]

De Literatuurcoach | Identity, Website & Print

Client: De Literatuurcoach | Visual design, logo & art direction For Literature coach Cecile Wilbers I designed an identity that combines storylike elements with a robust serif typeface. The website features subtle literary details like quotes and an initial at the start of a text block. Printed matter includes a business card with a designed space for a reading tip, a bookmark en three different flyers. The website design for mobile phone will be implemented later this year. visit literatuurcoach.nl

[kneecapnelly]

Balance it | Game/app

Client: TNO | Visual Design, logo & art direction | In association with IJsfontein This app was developed for children and teens to stimulate desired behaviour like eating healthily and doing more excersize. A user chooses a task and when this task is completed each day, he or she receives a building block to build and enhance their own tower. Goal is to get the tower up to height without it toppeling over (hence the name). You can play solo or compete with a friend.

[kneecapnelly]

Squla Typesurvival | Game

Client: Squla | Visual Design & animation | In association with IJsfontein Acclaimed online educational platform Squla asked for a touch-type course for children and the Squla Type Survival game is the result. The Squla logo was transformed into a character that cycles, kayaks and skateboards along with you as you type and you get rewarded for your achievements with little stunts and upgrades. In 12 weeks kids learn touch-typing and get a certificate to show for it! The game was developed in corporation with an accredited touch type instructor. Watch the trailer and try the game

[kneecapnelly]

Choose & Juice | Website

Client: Philips | Visual design & art direction | In association with Advance Interactive A simple and elegant online tool to promote the Philips Juicer. A user could select several ingredients, mix and even name their own drink. To really engage the user, there was an option to print the recipe and have the customized juice mixed by a professional 'Juicer' at one of the Mediamarkt stores.

[kneecapnelly]

Automaatje | Website (unproduced)

Client: FBTO | Visual design, logo & art direction | In association with Advance Interactive A design showing the nostalgia a lot of people feel towards their car. Unfortunately this project was never realised.

[kneecapnelly]

Dirty Play | Game

Client: Typhone | Concept, visual design, scenario, dialogue & art direction | in association with Advance Interactive This is an oldie, but after all these years still one of my favorite projects. Dirty Play is a mini-game that takes you into the world of whiskey-voiced gumshoe detectives and damsels in distress. I designed the concept, artwork, wrote the dialogue, and got to direct the game.

[kneecapnelly]

Hema actie | Series of postcards & Presentation

Client: Stichting Stoere Vrouwen | Concept, visual design & copy For Stichting Stoere Vrouwen (Free translation: 'Bold Women foundation') I created a concept and visual design to get the attention of HEMA's managing director. Stoere Vrouwen wanted to get a chance to talk to him and other supermarket directors, to have them consider and enhance their offer in organic food.

[kneecapnelly]

Strip for Fashion | Flyer

Client: Stichting Stoere Vrouwen | Visual Design & art direction Stichting Stoere Vrouwen ('Bold Women foundation') wished to draw attention the manner in which most of our clothing is produced. They organised a well publicized event - Strip for Fashion - where (you guessed it) participants would publically strip on Dam square in Amsterdam and parade around in their undies. Part of the event was to enter major fashion stores like H&M and place labels on items asking the buyer to consider the way the piece was produced.

[kneecapnelly]

Clee Gastronomie | Logo & Business card

Client: Clee Gastronomie | Concept, visual design & art direction An identity designed for a client who imports and sells French delicacies. The client's wish was to have a key (Clé means 'key' in French) enbedded in the logo. Top logo's therefore didn't make it.

[kneecapnelly]

Blauwe ogen | Booklet & Flyer

Client: Theatergroep DOX | Visual Design | In association with Kummer & Herrman Another oldie, but still a favorite: a flyer and booklet designed for theatre company Dox. At schools the theatre group performed a play about bullying to create awareness. The booklet is a guide for teachers on how to discuss and handle this delicate subject.

[kneecapnelly]

State of the Art | Magazine

Client: Theater Instituut Nederland | Visual Design, logo & art direction For a selected group of cultural journalists, this one-off publication was created to give them a stage to show off their talents. 80p | 22 x 31 cm | B&W