âWhatâs in a hair?â Lately, in Ghana and across black communities around the world, there are lots of buzz around keeping ones own natural hair, especially among young females. The trend, been televised on various social media platforms, have patrons, both male and female sharing images of their hair styles, washing routines and journey with hashtags and buzz words like ânaturalistaâ, âkinky hairâ, âblack girl magicâ and many more. A friend once told me the trend will one day discourage the wearing of artificial hair.Â
The artificial hair market is hugely growing, present and accessible  in Ghana and across the world. On the streets of Makola market, the biggest market in Accra, the capital city of Ghana, a bundle of artificial hair; weave  could be sold at GHC5.00 (about $1).
Despite the buzz of the natural hair movement, naturalistas; people who keep natural hair, employ the artificial hair as make-ups; wigs for âbad hair daysâ, Â weaves, braids for protection from âbad weatherâ, for different looks, etc. Â The artificial hair has become an everyday commodity for beauty, protection
and enhancement for natural hair growth.
Hairdentity - an ongoing photo project on hair and beauty standards.
Kobe Subramaniam/Niranjan Renati (c) 2019
titsay
s-u-f-j-a-n-s-t-e-v-e-n-s
vaporwave
andulkaphoto
theartofmadeline
prguitarman
stormborns
areudirty
romaincrisis