KU Business Marketing

A one stop shop for all you need to know happening in the KU Business Marketing program and marketing in the field. 

[kubizmktg-blog]

The happy secret to better work

We believe we should work hard in order to be happy, but could we be thinking about things backwards? In this fast-moving and very funny talk, psychologist Shawn Achor argues that, actually, happiness inspires us to be more productive.

Happiness is not something special or hard to obtain. Perhaps happiness is too common and simple, like a little boy with candy, which makes it hard to realize in ordinary life. There is no secret formula for happiness; all you need is to make up your mind to be happy! 

[kubizmktg-blog]

Christmas Campaign Ideas 2015

Every year, brands connect with their customers during Christmas. In this blog, we have covered some very creative Christmas Marketing Campaigns.

I really love these Christmas campaign because they are very touching. I just want you to remember that there were some wonderful campaigns last year through this article. And it's about that time to look for new outstanding campaign for this Christmas. Christmas is coming!!

[kubizmktg-blog]

The Best Music Marketing of 2015

Here are some of the best music marketers of 2015 and what brands can learn from them, writes OgilvyOne's Jeremy Wilson.

In a day and age when it’s tough to make it in the music industry, these artists have thrived thanks to successful marketing. This list looks at several musicians in 2015 and how they’ve strengthened their digital presence and brand.

[kubizmktg-blog]

Brandalism, the world’s biggest anti-advertising campaign, has replaced over 600 posters in Paris which claim to climate change. Brandalism recreated the ads with climate change-related art. You wouldn’t know the difference at first glance, but once you read what the posters say, the unpleasant truth hits you. Mobil, Volkswagen, and Air France were among the companies challenged by Brandalism. One of Brandalism’s artist says, “We are taking their spaces back because we want to challenge the role advertising plays in promoting unsustainable consumerism.”

[americanexpresstravel-deactivat]

[adage]

American Girl Promotes Female Empowerment in Holiday Push

American Girl was girl power before girl power was cool. And this holiday season, the Mattel brand wants to remind people of that.

[digmarnews]

via Moz Blog

[americanexpresstravel-deactivat]

[digmarnews]

Google To Penalize Sites Using Deceptive Mobile Traffic Networks http://ift.tt/1N8XFfu

[creativity-online]

Google’s ‘Star Wars Promotion’ Asks You to Choose the Light or Dark Side

[kubizmktg-blog]

An innovative way to incorporate images into Instagram’s functions. In light of efforts to promote awareness of the danger of using phones on the road, Ford launched its “Don’t Drive and Like” campaign.  The idea is that the white hearts in the picture blocks the pedestrians form your sight, as your phone would if you were to use it while driving.

Paired with its strong copy line, “Go further responsibly. Please, don’t like and drive,” this is a simple yet effective way to get a crucial message across.

[briannori]

Will 2015's SEO best practices carry over into 2016?

As we near the end of 2015, it’s important to consider which elements of your SEO campaign will be relevant throughout 2016 and which ones might expire or change in unfamiliar ways. http://ift.tt/1ObIZv6 | Toronto Web Designer

[creativity-online]

‘The Muppet Show’ Has an Epic Revival to Promote Warburtons’ Giant English Muffin

[unionmetrics]

Finding fans & influencers on Facebook: Step 3

As Facebook increasingly serves as the hub for most brands’ social presence, it’s important for brands to proactively connect with fans and influencers on the platform, rather than just waiting for customer to half-heartedly “Like” their page after a transaction. So how, exactly, do you go about finding fans and influencers? We’re glad you asked! We’ve got five steps to get you started. Here’s step three.  

Above: Chameleon Cold-Brew on Facebook. 

Keep reading

[kubizmktg-blog]

What do you want to be when you grow up??? I want to be like mommy! What about you?????

[socialmediadaily]

Emoji Marketing: Are We Speaking the Same Language? (Infographic)

[kubizmktg-blog]

Black Friday sales: the 10 best stores for 2015

Black Friday sales at Target, Walmart, and Kohl's are definitely worth checking out, but none of them can top the deals offered by a well-known electronics giant.

Black Friday is coming!! This article gives us a great clue in order to utilize for Black Friday.  Please read this and have fun!!