10 Predictions For Technical Sales In 2021
Technical sales professionals are the unsung heroes of technology sales. Without them, high-tech sales don’t happen. But despite their critical role, technical sales professionals have to make do with fragmented tooling — Excel, PowerPoint, Word and general-purpose CRMs — and fight for more training to refine both their technical and sales skills.
Fortunately, I predict attitudes about technical sales will undergo a radical change in 2021. Based on various conversations I’ve had with C-level executives and boards of directors at both public and private companies, I think we’ll see additional investment in tools and support for these sales workhorses who contribute to the success of so many companies.
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