Pet Pros Increase Sales with Custom Collar and Leash Campaign
While many businesses continue to struggle in an uneasy economy, the pet industry is actually growing. In fact, the industry is projected to continue growth well past 2011.
Whether you have an established company or are just getting started, this is an excellent time to rise above the competition. Increase your sales by implementing a powerful marketing campaign based around custom imprinted leashes and collars. This not only serves as continuous advertising, but, it also provides a boost for your company's image. The distribution of custom printed items shows that you are serious about business. Your company will be perceived as being more professional overall.
Pet businesses, such as dog walkers, pet groomers, veterinarians, pet stores and others will benefit from this type of promotional gift. Some items to consider are promotional pet collars and custom dog leashes. Various lengths and sizes are usually available. Leashes and collars are usually offered in many colors too, so you should be able to find one that is best suited for your image
When designing for your custom pet gear, consider these helpful tips. Your main objective is to convey a message. Keep your message simple for the best impact. Complicated graphics, too many colors and too much information may just confuse your audience. Keep the design simple and to the point. Pet businesses should make sure to include at least the company name and phone number. Including a logo is also a great idea and will increase the branding associated with your company.
Imagine that your customer is preparing to walk their dog. They go to attach the leash (possibly to your custom printed collar) and notice your advertisement for pet grooming. They will definitely consider your company. Not only is your information within convenient reach, but your company appears very professional. Plus, studies show that when people are given items, like promotional gifts, they feel like you've done something nice for them. They may be more likely to return the kindness.
If the average dog is walked twice a day, your potential customer will see your logo, company name and phone number 730 times a year! Now you can see how this puts you well ahead of the game.
You could even enhance this already powerful advertising tool further by offering a promotional deal. Your leash could state, for example, that new customers who mention the leash get 20% off of their first service.
For smaller businesses and start ups, you could use the leash or collar itself as an incentive. Advertise that you are giving away free leashes to new customers. The free gift may appeal to the customer and the custom printing will continue to advertise to the client long after the novelty of the gift has worn off.
Dog lovers sometimes walk their dogs together and this encourages word-of-mouth advertising, as well. Many believe that this is the strongest form of advertising. Referrals are extremely powerful and will get you more clients than other methods.
These custom imprinted items provide tremendous value to your company's marketing plan and can be distributed at pet trade shows, to new customers, and with your creative promotional campaigns.