A Proven Daily Diversion @laportreport-blog - Tumblr Blog

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You don’t have to be good at everything, but you have to have enough exposure and experience at all levels of the marketing “stack” to be able to make good calls on how to spend your time, money and other startups resources in order to maximize the value you bring to the table. It’s not enough to be a brilliant marketing strategist and not know how to execute those strategies. It’s not enough to have a bag full of tactical tricks if you can’t create cohesion for the company positioning. It’s not enough to be a master of Social Media and have no idea how SEO works.

#marketing #technology

Gartner predicts that CMOs will outspend CIOs on technology by 2017. Now that technology is increasingly vital to marketing services, CMOs aren’t waiting for permission from anyone in IT to get what they want or need.

While everyone loves a rebel, the truth is that most CMOs would be better served by forming strategic partnerships with CIOs.

#marketing #IT

As IT expands its presence, moving out of the back office and into the front office, marketing must bring the CIO into their world--a world where discussions need to be monitored and responded to in real time, and where missing a trend may mean missing the market. And CIOs must ensure that marketing is aware of all the possibilities afforded by today's technology, so they can be sure that they are taking advantage of latest advances in areas like big data and analytics.

http://www.theatlantic.com/sponsored/ibm-power-team/archive/2012/08/the-cmo-and-cio-power-team-fostering-a-culture-of-collaboration/261315/#.UQr-o-g1WyU.twitter

CIOs have an amazing opportunity to greatly impact their company's success. Specifically, CIOs can partner with marketing leaders to optimize the use of technology to increase execution velocity and scale departmental efficiencies.

#marketing #technology #cio

Optional

Marketing has become so relentlessly and fundamentally digital in recent years, and that means the smart and timely application of a veritable blizzard of emerging new technologies, the most formidable and important ones these days being related to social media and smart mobility. These include social analytics, business intelligence, large scale customer experiences, and so on.

Engaging customers today requires commitment from the entire company—and a redefined marketing organization.

To truly engage customers for whom “push” advertising is increasingly irrelevant, companies must do more outside the confines of the traditional marketing organization. At the end of the day, customers no longer separate marketing from the product—it is the product. They don’t separate marketing from their in-store or online experience—it is the experience. In the era of engagement, marketing is the company.

#marketing #research #link #business

July 29th is the day to honor the most vital, yet least appreciated member of any modern organization: the “sys admin.” A System Administrator, or ‘sysadmin’is a technology professional, who plans, hacks, fixes, protects and creates computer networks to so you can leverage the awesome power computing.

CenturyLink has apparently started its re-branding campaign in Portland, starting with this pay phone.

#CenturyLink #Qwest #Pay Phone #Marketing #Rebranding #Brand #Telco #Telecommunications

With the IPv4 address space about to become exhausted, it has become a priority for web properties to move to IPv6 addresses. For Internet and hosting providers, such as PEAK Internet, it then becomes increasingly important to equip its networks to provide and support those IPv6 addresses.

Peak Engineer Alan Batie has long been a fan of EVs (Electic Vehicles). In fact, he bought his first EV in 2000, a used Sparrow, and for the last several years has been driving a Solectria Force. Something like the Nissan Leaf has, however, been on his wishlist for decades, and Wednesday, April 13, 2011, that wish came true with the delivery of Leaf #887. He lucked out, and it shipped out from Japan the very day before the recent earthquake that devastated the country.

#PEAK #Nissan Leaf #Electric Vehicle

The term "marketing technologist" is sometimes broadly interpreted as anyone who wields technology in the marketing domain. However, since everyone in marketing should be doing that to some degree these days, it makes sense to distinguish what a marketing technologist does above and beyond that.

#marketing #technology

When the Internet and its underlying protocols were devised, no one ever imagined it would become as mammoth, successful, or as widely-utilized as it is today. However now it is simple to envision a scenario quite to the contrary, with an explosion of Internet-enabled devices beyond PC’s and cell phones that includes home appliances and even automobiles.

All this integration of technology and Internet presents a brave new frontier, but it has one crucial caveat — each device needs its own IP address to connect and identify itself to the network. As a result, there will soon not be enough addresses to go around as the Internet’s current network protocol, “Internet Protocol version 4 (or IPv4)”, is on pace to exhaust its available addresses early in 2011. When that happens, all of the addresses will have been allocated to the ISPs of the world, and they will no longer be able to get additional addresses to hand out to new users. Eventually (over the next few years) the ISPs will themselves run out, and no longer be able to fulfill their own customer requests for new addresses.

#IPv6 #Internet service #Internet protocol version 6 #tech

How I use “WebTV” (or other insert name) to cut-the-cord

This trendy concept of “cutting-the-cord” in favor of accessing content from an internet connection has incurred many different labels for such a seemingly simple idea. Your broadband company would likely call it Over-The-Top video, or even IPTV (Internet protocol television). Hardware vendors are more likely to brand it WebTV, Set-Top Television or perhaps Internet-to-TV. This complex list continues, but it really just breaks down to one concept - accessing multimedia you want, when you want, and to a device that you want. However for such a simple idea, there lies a complex task of locating and organizing multimedia sources across this WebTV platform. Entertainment in the post “cutting-the-cord” era isn’t as straightforward as turning to the remote for all your content guiding. You’ve got to locate web sites, download sources, access devices, and hardware to make it all happen. It could appropriately be labeled multitasking, as you are accessing many different types of content - video for viewing, music for listening, and interactivity in social networks - all in a mashed-up, converged environment of WebTV. So for this simple idea with many names, I challenge you to come up with just one recognizable name and a one-stop guide for all the viewing pleasures of the web. Because after all the question still remains - how do you replace your cable content? The answer: you don’t completely, at least not in one place (and perhaps one name). It takes a blend of sources (and multitasking), a change in viewing behaviors, and a change in your home culture. In the end though, I am happy to report it is a fun experience and liberating to be free of another cord-like tentacle. Here’s how I multi-task (or get by on with my multi-media home entertainment center):

Sports: ESPN3 (provided from your ISP), NBA League Pass, ChannelSurfing.net

Movies: Netflix, Amazon VOD, Vudu set-top box, ZillionTV set-up box, Roku set-top

TV: Hulu Desktop, ivi.tv, Boxee

News: MSNBC.com, PBS.com, NBCnightlynews.com, CNN video

Music: Pandora One desktop player

Social: Tweet Deck, Flickr, Facebook

Hardware:

Multimedia PC (Intel Core Duo 2.8 Ghz, 4 GB RAM, 256 MB video, 2 TB hard disk drive)

ClearAccess Modem with quality of service (QoS), bandwidth prioritizing

Sharp Aqueous 42' 1080P LCD

Vudu Box, ZillionTV, Roku

Remember... This is a rapidly growing idea and platform, still securing itself a position in the future of video consumption. The tips in this overview are subject to rapid obsolescence.

#cut the cord,#webtv #iptv #OTT #Over the top #internet video

A good, but slightly mislead and controversial primer about the state of broadband in the US. Also, how it affects the US in the knowledge economy and the race for innovation.

A Note to your Boss: The Value of Social Media to the Business

Dear boss, Thank you so much for allowing me pursue this media channel/activity.. As we both know… One important thing to remember with marketing and communications, product management and PR, you must play where everyone else plays…

In a discussion of social media and its value to a specific business, this is particularly true, as customers are increasingly migrating their attention from traditional (one-directional, plain, expensive) mediums to alternative forms of communication. I’m not saying abandon tried and true methods for communication, but only to realize that we are entering a golden age of interaction and connection with the advent of social media. Never before have mediums existed where businesses could engage customers in such a meaningful way and on such a massive scale. With the tools of social media we can tap into the collective input of our customer base – address their concerns, garner feedback and build meaningful public dialogue. We can even contact and attract customers/business that we never thought we could access in the past. Social media helps break down barriers and remove silos that traditionally have prevent communication. This goes to help create new products, increase service and support and enhance our business reputation. We could merely “blast” our message throughout these mediums with hopes of lead generation, (exchange our “half-page” for a “floating banner,”) but the key to getting value from social media is to stoke conversations and build relationships – or engage. This value is much greater than that derived from a simple ad space and landing page. It’s also important to note that if we aren’t playing in the world of social media, we would be making a huge mistake, similar in magnitude to underestimating the Internet in 1993. Social media is here and evolving into mainstream communications. If we strike fast and with the essence of our brand, we’ll create a presence in this world of tremendous content clutter. With this presence we will have created a niche in this new world, where customers and community members look at our business with credibility. That credibility gives us great clout to make create customer advocates and furthering our marketing message. It’s true that perhaps a lot this effort is resulting in direct, or even measurable sales. I also admit that much of this effort communicates with customers that are early in the sales funnel, thus not many direct leads. However, what I would like to convey though is that social media is a virtual storefront, our presence in the mainstream and the avenue for successful communications in the coming years. There will be challenges, there will be investment requirements, and we might even fall down, exposing a weakness. But, this frontier needs to be explored and we must stake a claim in this virtual playground of communications, it’s where everyone is going to be playing. Thanks Boss!

#boss,#social media #value of social media #web 2.0

It’s a true indicator of our digital dependence when an outdoor festival has a requirement for Wi-Fi access. But then again, when you consider the theme for da Vinci Days – “Oregon’s premier Art, Science, and Technology festival,“ it starts to make sense that undertaking an innovative approach to providing Wi-Fi access in a park is a great idea, and also a technological feat worthy of display.

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