marketing strategy: why has our group chosen to these marketing techniques and materials?
Why Use Posters?
we’ll be using posters as they are an extremely effective marketing method. One poster can be seen by many people, and if people are seeing posters around chesterfield daily, it will remain in their heads and they won’t forget about it. they are also bright, intriguing and easy to read, with all the required information laid out in an easy to understand manner.
Why Use Social Media?
Social media is once again an easy way to reach hundreds of people. Updates can be sent out to the public instantly, and video’s and photo’s of rehearsals will help to draw audiences in. Our target audience includes secondary school children, and teenagers most of which use social sites like Facebook, twitter and YouTube. Not only is this modern and far reaching but it’s also cost effective as it’s completely free.
Why Do Flash Mobs?
Flash mobs are a great way of connecting directly to potential audiences. displaying some of the characters will help show what the plays about, and draw much wanted attention. they are intriguing , funny, and encourage people to take flyers. this will also incorporate going round in character, and interacting with members of the public, improvising with each other and handing out flyers at the same time, which will have much the same effect.
What’s Useful About A Radio Advert?
The radio advert will once again reach a great many people instantly. Because their will already be hundreds of people listening, we are guaranteed they will here about our show. if ambers sister agrees, it will most likely, once again be completely free.
Why Use Word Of Mouth?
word of mouth is a simple and easy way to raise our performances profile. Mentioning it in passing it in passing conversation, and asking friends and family to tell their friends will spread the word around quickly, and with how many people are working on our performance, that will be a lot of people to hear about it. also friends and family are some of the most likely people to come and see the performance, and once again, word of mouth is completely free.
Why A Newspaper Advert?
it’s quite easy to get an advert into local papers, and s a simple bright, attractive advert with the vital information (show dates/times and ticket prices) it will be easy to read and reach the hundreds of people who already read the newspaper.
What’s So Effective About Flyers?
Flyers are something we can all easily carry round in our bags, and hand out to whoever we want. once again with all the information pact onto a small piece of bright paper they won’t take much to read through. They’ll be really useful to hand out during flash-mobs too, as flash-mobs will increase our chance of people excepting flyers and reading them. they aren’t targeted marketing, but they’ll be worth the price of them for the money they make.
Why invite Schools?
inviting schools allows us to reach large groups of children with little effort, and could potentially increase audience numbers considerably. it doesn’t take long and is an incredibly efficient use of our time. secondary schools are a large part of out target audience too, and there isn’t a much better way of reaching them than through their school.
What’s The Use of Cheaper Ticket Prices and Concessions?
although having cheaper tickets will bring in less money per ticket, it will mean our product is much more sellable, and many more people are likely to be able to afford a ticket. in puts us in strong competition wi.th other shows too, as where as our ticket price will be £8, other shows average at about £20
we’ll also be offering concession; student tickets will cost £7, which should help draw in our target audience.
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