Flash Mobs marketing plan:
This is my plan for how to use Flash mobs and public improvisation as an effective marketing method:
Short extracts from the play:
we’re going to select a couple of comedy scenes from the play to use in flash mobs. as already discussed, some of the main selling points of One Man Two Guv’nors is that it is a comedy, and it is set in the sixties. The scenes we use will display this in order to catch the attention of the audience, and display our selling points to the public.
we have already decided yo use a scene involving Alfie being smacked in the face with a cricket bat, which shows the quality of the comedy in the play, and potentially an extract of the party scene with some dancing to show the sixties feel. other scenes being discussed and decided on came from the trailer for the original One Man Two Guv’nors show, as they were released to the public for the same reasons we are releasing them. they include scene between Stanley and Francis where Francis has convinced Stanley that his lover is dead, and both are becoming more and more historical.
We are also going to use some of the characters to walk around in public, improvising with each other and interacting with the public, selling the show through conversation and handing out flyers.
This will be a great way of interacting directly with the potential audience, and displaying some of the characters to the public. the direct interaction is much more interesting than simply handing out flyers and will increase our chances of people actually reading the flyers. It also draws much more attention.
we are planning on keeping the flash mobs and improvisation local, as it will be most effective and time efficient. organising cast to travel potentially long distances is a great hassle, and will use much precious time. Instead, we will base the schedule around the college timetable,l so that people are already there, ready to go.
Potential Marketing points:
Chesterfield Market: this is central to chesterfield and has many people pass through
Queens Park: also a popular place, full of people
potentially local schools, such as Netherthorpe school: as we are already contacting school, it may encourage them to buy tickets if they have a taste of what we offer.
people will have most money, and therefore the will to spend it at the end/beginning of the month, so we’ll be organising the flash mobs and improvisation for around from the 25th of May to the 7th of June. This ought to mean that our marketing will reach people at the most effective time. we may also continue a couple of extra flash mobs and improvised marketing throughout June leading up to the show in order to keep people aware.
there is a market on on Thursday, which coincides with a day of our rehearsal. luckily, we only rehears in the morning, which potentially leaves the afternoon free, while the cast is already gathered and ready to go out into the market and perform our improvisation and flash mobs. the market will mean there will already be more people around than normal. we will of course need to get in contact with market organisers to get permission to market our show. This will be done as soon as possible.
Link to information on the chesterfield market: http://www.chesterfield.gov.uk/explore-chesterfield/markets/flea-market.aspx
we are also looking for any other events are on in chesterfield which we can market at, as there will be lots of people there already, potentially different to those present at the market.
so far i’ve created a list showing who is comfortable and interested in participating in flash mobs, and am now when everyone is available, so that i can set a specific day.
jacobvanloon
germansingergirl
kianamaiart
snowghoul
kaledo-art
gummygunk
titsay
andulkaphoto
vaporwave
