Bruce Munro: Artist Embracing the 21st Century
Bruce Munro is a well-known artist from the UK whose medium is mostly large-scale light-based installations. His installations are beautiful and being light-based, not all that easy to capture on film.
One of his installations entitled “Fireflies” (pictured) is of the most impressive to me, not only because of its complicated and beautiful nature, but also the way he has chosen to represent it in his online portfolio. He takes multiple photos of different angles of each installation and accompanies the photos with videos of the process of installation as well as the movement and final product of each piece. His videos are incredibly interesting in showing the process of installing each piece, but also a very useful tool as an artist to document the final piece as it moves, shifts, and changes color.
As an artist that deals primarily in light, it’s always important to see how to represent work that not only shifts and changes, but also depends a great deal on environment. Munro is a great example of how to use film with a light-based installation to the advantage. His images often use the forced perspective of the camera to highlight or accentuate different parts of the piece. He also creates illusions based around the angle of the camera in respect to the piece. “Fagin’s Urchins” (pictured) uses forced perspective and view to give the illusion of these orbs floating or flying above the surface of the water.
With an artist who’s so talented and heavily documented, he needs a website that will beautifully and simply showcase his work. The homepage of his website does exactly that.
Off the bat, you’re greeted with a slideshow of his five most recent works followed down the page with links to collections of his installations, sculptures and commissioned work. The top of his page is lined with tabs to navigate you to different pages, making moving about the website incredibly easy and effortless. Munro also uses a lot of small thumbnails of his works as a link to more information and more documentation on that specific piece.
His website is definitely geared toward a specific audience. I would personally assume it’s focused more toward artists. Each one of his pieces includes a description noting not only the materials, location and date of installation but also his motivation and inspiration for his design.
I don't necessarily agree with all of his web design choices - everything is rather large on the page making it hard to take in much information at once. This requires a lot of scrolling and page navigation which often leads to losing the readers' attention.
Overall, Munro is an amazing artist with a strong online presence and beautiful, effective representation of his work. His website could use a little work to make it a little easier to take in information, but it is very clean and organized. If there's any artist I admire as a successful professional, it would be Munro.
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