Week 12 Reflection wiriting
Q. Restate your artistic vision statement, Discuss tradition design in connection with your own aspiration and the themes of CTSB
My design strength lies in having a diverse knowledge of various fields related to design, such as interior design, video, animation, product design, and illustration. Instead of having a specific focus of interest, I find myself fascinated by a wide range of design-related tasks. While this may be considered a drawback as it prevents me from specializing and being highly focused, I perceive it as a path that allows me to explore design from multiple perspectives and seek solutions that are closer to the right answers. Therefore, my goal is to become a versatile designer who can professionally address various design challenges as a freelancer. To achieve this, I need to put in dedicated effort to acquire at least expert-level knowledge and skills in all aspects of design.
However, the challenge I face is being an individual with no particular standout expertise that clients can recognize. In this situation, I believe I need to emphasize my style and concept. In recent years, there has been a resurgence of interest in traditional and retro elements in South Korea. The question arises: why have old things become trendy again after being forgotten and disappearing from memory, especially in an era where traditional craftsmanship was fading away? I think the reason lies in the uniqueness that cannot be felt in everyday life and in designs that are peculiar yet effectively express identity. Traditional elements often hold a special significance that only people from a specific region can appreciate. While traditional items are rare in contemporary settings, they represent the history, style, and concept unique to that region.
For instance, the illustrator known as Wooh Na-Young gained popularity by depicting characters in traditional Korean clothing, Hanbok. Through her artwork, she incorporated the traditional style of Korean clothing into characters, attracting considerable attention. This led her to collaborate with major companies such as Marvel and Disney, showcasing her work through traditional means.
Reviving forgotten elements is not limited to illustrations. In 2022, the National Museum of Korea sold a wireless charging device designed as a traditional piece of furniture called Jagesoban for around S$70. Although this was considered an expensive price for a museum souvenir and charger, it became highly popular, selling out daily. As a designer, traditional elements should be seen as a means of expressing a design style and concept.
Beyond mere artistic expressions like medium or drawing, there are various ways to represent traditional elements, including actions or history. For example, most games in the Netflix drama "Squid Game" are reminiscent of retro games that were popular in Korea in the past. Additionally, the K-pop group BTS incorporates traditional Korean clothing and traditional instruments into their performances.
In this world, there are numerous designers and countless designs, but to make oneself stand out, something special is required. Therefore, I believe I need to make an effort to discover my unique style and consider self-branding through various projects as necessary.
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