Burnie’s AMA podcast about Rooster Teeth’s revival is now available to the public and so I’m going to summarizing the relevant questions that were answered here.
Why?
“It’s because we could […] If we don’t do it who will?” Throughout the episode, Burnie also mentioned: not wanting RT to become lost media; wanting to create opportunities for himself/past employees of the company; wanting to work with old properties again; being able to collaborate with new talent; and the Rooster Teeth brand being good marketing. “One of the main motivators for this was preserving the media, and I’m happy to say, it is preserved.”
Also spoken about over multiple questions, Burnie says that Warner Brothers might have been planning to sell off the whole company, including employees etc., and he did not want (/couldn’t afford) to buy it then. It was only after the shutdown, after it became clear the WB was selling off individual shows, that Burnie started trying to buy things. I mention this specifically because I’ve seen a lot of people talk as if the company itself is coming back; it is not. What Burnie owns right now is the brand and IP rights to a lot of the properties. The actual “company” of Rooster Teeth is actually Burnie’s production company “Box Canyon Productions” and right now only has two employees.
What properties does Rooster Teeth still own?
“It’s a very, very long list.” Burnie says they have the rights over 50 shows, some specifically named ones being The RT Podcast, Red vs Blue, and The Know. Most of the shows that were hosted on the Rooster Teeth YouTube channel were a part of the acquisition. Nothing from Achievement Hunter, Funhaus, or RWBY are owned by RT anymore. Heavy emphasis was put on AH no longer being under RT’s brand anymore.
Are the scope of these new projects going to be more in line with smaller content like the RT Shorts, or is the hope to try and focus on larger productions like Day 5, The Schedule, or Lazer Team?
“The sweet spot for scale is going all the way back to the early episodes of Red vs Blue.” The focus is going to be on “compelling writing and great characters,” and making projects with smaller productions. Throughout the episode they reiterated that their main focus is going to be on individual projects and shows.
Does this mean there are hopes of getting a complete boxset of RvB?
“I also would love a complete boxset of Red vs Blue.” Burnie says he wants to do this, but doing physical media in 2025 is complicated and a financial risk, so they’re going to have to figure out how it would be done. He mentions possibly doing a preorder for it.
What happens if this just fails again?
“It’s not bulletproof, but I don’t know what it would take for us to have to shutter this thing at this point.” Burnie says that they’re already profitable, that they maintain themselves, and that unless they do something that would put them in tremendous amounts of debt, as long as YouTube still remains a platform that lets them host videos, he’s not worried about the company shutting down.
Could this lead to some of the old RT merch being available again?
“Yeah, it would have to be within the brands we’re talking about.” They talk about there being a lot of old merch, so figuring out how to provide the specific pieces that people want will be a challenge. Burnie how his personal philosophies on making merchandise in a way that does not produce “junk” may also make selling merch more difficult. Ashley says it is going to be a “slow start.”
More questions were answered and things discussed on the episode but this is what I found to be important to share here.
The TL;DR of RvB news: They do own the Red vs Blue IP. There was no confirmation or denial of any future continuations of the show, but we will very likely be getting a boxset and some old merch returning.
