This design for a cough drop is funny enough that I feel like discussing it as well as I can. First of all, comedy is a great marketing strategy that will typically always be effective at leaving a lasting impression in the mind of the consumer, so something like this works well in that regard. Secondly, while I do really love this wrapper design, I do think that it could perhaps be misinterpreted as graphic or unsettling imagery, so perhaps making the expression on the people less...agonized might help. Third, any type of package design that, without words, conveys the purpose or use of the product is genius, and this deserves credit for that. I previously discussed that marshmallow bag on this blog that did something similar.
Great job here, overall.
April 21, 2020
14:32















