Okay but imagine the savvy pediatrician who shyly sends Steve a message at Avengers Tower. She loves his message. Loves it. Wants to know if she can give her vaccinated kids a sticker of the shield because she wants other parents to subtly get the message, and of course what kid doesn’t love Cap? She’s no graphic artist, but she got a picture of the shield off the Internet …
… two weeks later, a box arrives at her office. It’s an order of shield stickers, very clearly actually produced by a graphic artist. Some of them sparkle, some are metallic, and some of them say “Protecting my friends by protecting me!” for the older kids who can appreciate the idiocy of the anti-vax movement.
There’s also a hand-written note with Pepper’s personal address at Avengers Tower listed on it: Contact us when you need more. No charge. Keep fighting the good fight.
They end up going on sale after the pediatrician’s colleagues see them and want to pass them out. Steve insists that any profit they might make should go to the March of Dimes. Tony and Pepper barely talk about it before they go “do you know how little it costs to produce stickers, Steve?” and decide to donate the entire sales cost. They’re not expensive to sell, either, but it adds up.
Vaccination rate goes up. Being an anti-vaxxer stops being trendy and starts being seen as living in the dark ages.
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